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In Andrew Christian

Sales Briefs – May 8th

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Summer’s coming and so we’ve brought out a couple of new designs to celebrate. There’s a great new Pink Camo Boxer Brief for the guys and since the girls have been asking, we’ve made some girls ones too. Look out for the Black Newsprint Boxer too. So many of you have been asking, so here it is. We’ve included the Pink Camo as part of our Camo Special Offer, so you can get the Grey and the Pink for just £25.50. Log on to www.dirtyfukkerunderwear.com and check out these great new designs. Have a great weekend from all the team at Dirty Fukker Underwear.

NuWear has the brand new Rufskin. Rufskin has some really great style they have come out with. The lines are underwear, swimwear and workout/athletic wear. The athletic wear includes running tights and singlets. There is something out there for everyone with Rufskin

Ginch Gonch is giving you 15% off for mother’s day! I can think of no other way to do then buy yourself the brand new I Love Bacon Briefs/Trunks! Who said you had to give it all to your mother! I know I would buy a few things for myself as well. Just make sure to use code iloveumom at check out!

Timoteo is giving you 10% off the Warehouse sale going on now! You can save up to 80% off certain styles! You can save big, just make sure you used code addditional10 at check out!

Cityboyz Fashions has the new Clever line. They have just recieved the new styles and its the perfect time to stock up on Clever, if they are your favorite brands. Cleaver has some great designs and colors that I really love. If you are not familiar with them go check out the entire line.

Andrew Christian is having a HUGE SALE. You can save 25% off all Andrew Christian. This includes underwear, swimwear and active wear. We have reviewed some and I highly recommend the Almost Naked line. You can’t go wrong with any of those. Just use code25SITEWIDE0510

DT Clothes is giving you a buy one pair get one free sale! So if you have wanted to try DT underwear now is the time to do it. You can get some of the great styles including some great prints! Check out the line

FreshPair.com has extended their sitewide savings! You can save $10 off orders $75 or more with code spring10, $25 off orders $175 or more with code spring25 and $50 off order $275 or more with spring50. This ends tomorrow so show early!

James Tudor is at it again, giving you 20% off everything on their site. They have some really fun and great undies. We have reviewed a few of them and they have always scored high! So if you want to try them out do it now! Just make sure you use cod JTFMMC20, ends May 16th

Dead Good Undies now has the Olaf Benz Mini line that includes a brief, brazillian brief, pant and swim pant. When you buy 3 pairs of jockey you get a free beach towel. But that’s not all they have the Obviously line in stock as well and check out all the reviews on the site. We agree they are awesome, but don’t take our word try them yourself. Lastly they have new mark downs on some of your favorite styles.

UnderGear wants you to wear clean underwear on Mothers Day. They are giving you 25% off your order through May 9th. If you are going to see mom let her know you got clean underwear from UnderGear. To get the sale use momsday at check out

NuWear is giving you 25% off Andrew Christian this weekend! They have the entire AC on sale and you can get some of your favorite styles! Just go to their site and its already taken off for you!

Top Drawers has Popular Columbian designer Gigo has just shipped us a bunch of their new Hot Colours collection. Featuring super-saturated colours in hot pink, orange, blue, green, yellow and purple – these cheerful undies in low-rise stretch cotton are the perfect way to celebrate the arrival of spring! We’ve also received the some great new sheer styles from Montreal’s Gregg Homme, men’s swimsuits from Diesel, Gregg 3G and Jocko, cutting-edge new styles from N2N Bodywear and some gorgeous new styles from the fantabulous Clever collection for 2010. Were currently running a Spring Shipping Special – with most orders to North America under/up-to $150 shipping for only $9.95 and orders overseas to Europe and Aisia under/up-to $100 for $19.95! Stock-up and save until the end of May.

Give yourself “The Timoteo Boost” by wearing the new SPORT fashion underwear collection from Timoteo. Sporting any style within the super comfortable collection will “boost” your confidence in any situation by providing an “all natural lift”. This is a super low rise brief that is cut closer to a European Fit than the standard American brief… perfect for all your favorite low rise jeans and pants and sportswear. Plus the Brand New, Sporty Timoteo logo waist band. Pre-Order yours today from His Trunks and expect them to ship by 5/10/10. These jocks are available in three colors for $22.

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In Bjorn Borg

Sales Briefs – April 26th

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  • Check out the top 5 sellers from Under U! They include Calvin Klein,  D&G, Emporio Armani, HOM and Bjorn Borg! Check out all the savings at the Outlet as well!
  • Erogenos has the new Gigo and Pistol Pete in stock. The New GIGO collection is here and features a number of exciting groups including their Soccer, Hot, Bee, and Pocket items.
  • His Room has BumGear. BumGear is the brand for the guy who’s looking for something different. With innovative fabric combinations like mesh, and cotton/spandex – and many with new contour pouches – even Bumgear basics aren’t basic.
  • Timoteo is having a warehouse sale. You can save 50-75% off select styles! That includes clothing and more! To shop go to www.timoteo.net
  • Skiviez has the Joe Snyder Launch line in stock. Joe Snyder is known for it’s very fun and skimpy styles. Then you can see the new 2(x)ist Essential colors. Then you can show your support with the new Calvin Klein country undies. Remember you can get free shipping in the US
  • Nuwear has some of the best new swimwear from N2N. You can get all the new styles that N2N just came out with. This includes the Xtreme, Renegage, Bullet and more!
  • RUFSKIN is proud to announce the arrival of a first of many collections of SWIM WEAR featuring European Classic Art Photos, Turkish Tiles, Bright Solid Color Ways PLUS REVERSIBLE SWIM SUITS. Yes you heard it correctly; RUFSKIN has launched swim styles that can actually be TURNED INSIDE OUT, creating an alternate look entirely. Two looks for the price of one! Check out the swim section on our site today! More styles will follow in the next few weeks.
  • CIN2U is having an inventory sale. They are giving you 25% off everything! You can save on some of your favorites styles from C-IN2. Just make sure you use code STOCKTAKE at check out. This sale is good through May 3rd.
  • EVERYWEAR TANK TOPS NOW AT JOCKSTRAP CENTRAL These super comfortable soft and durable tank tops are made by a Toronto company that’s been in business for years. They are not mass manufactured in a sweat shop but made locally and individually with the utmost attention to detail so you are not only getting a quality tank top, but you can feel good about it too. These scoop necked tank tops come in black, white and navy blue and have large arm opening for extra ventilation – perfect for bodybuilding or any rigorous sweaty sport. The cotton poly blend not only prevents color fading wash after wash but also helps preserve their shape. In fact, Adrian has some in his clothes drawer he’s owned for over 7 years and they still look great!
  • UnderU is giving you 20% off everything on the site, excluding Designer Outlet. Just go shop and then enter promo code 20OFF at check out. Get shopping!
  • We got this from Mensuas: Sorry about the website being down over the weekend, we had technical issues with our hosting company. We are back open for business! Weekend Sale at Mensuas, Save up to 25% off on select items at Mensuas. Extended until 4/29/10.
  • Cityboyz Fashions now has the N2N Swimwear line. They have the entire line and you can see some of the hottest swimwear for the season! Check out all the line before summer gets here
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In 10 percent

Sales Briefs – March 23

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  • The semi-annual sale at Malestrom is on once again! The DKNY & Levi’s collections are currently 25% off for a limited time only. Also, the 2(X)ist Surf collection is 25% off for a limited time to launch this fantastic line. There’s more…get up to 55% off on discontinued items! Hurry..quantities are limited and this sale won’t last long!
  • International Jock has some great new items. Be sure to check out new designer Todd and Terry with fun prints from Australia, new and exclusive colors from Calvin Klein, hot new swimwear from JM, and Equmen core precision shapewear. This is your last chance to take advantage of Free Shipping*, available only until March 22nd, 2010. Shop now for the very best selection.
  • 10Percent.com is letting you take 20% off 4 or more pairs of underwear. You can shop the new Timoteo styles that have been added. You can also check out new arrivals from Gregg Homme and also some best selling briefs. Hurry the sale ends 3/24/10.
  • Fresh Pair.com is giving you 25% off because they are celebrating 10 years online! Its hard to believe they have been around that long. You can save on both men and women’s lines.
  • Brand new! EMPORIO ARMANI 2010 New creations of underwear, swimwear & beach essentials by the italian top designer. Now at OBOY.
  • Dead Good Undies has the Fruit’s of Temptation String (twin pack) in Green. If you like some really hot skimpy undies then these are for you! It’s also 7 month’s to go before Project HOM Heavenly is completed. Make sure to follow them on twitter to be up to date!
  • Wyzman has the new PPU Spring 2010 collection in stock. You can surf the latest swimwear and underwear. PPU is a really fun line that we think you will like, its got some great colors to check out as well! While you are there they also have the new Pikante 2010 collection as well. Both lines have some really cool styles and we know they will have something you will like.
  • NuWear has some really cool Prints from BumGear. They are the Retro, Safari and Neon’s. If you like animal prints and really fun undies, these are for you. They are not for the shy. But check out the entire line!
  • UnderU has opened the Designer Outlet, the new outlet is packed with all your favorite brands including Emporio Armani and you can save up to 75% off. Pluss they have added new products to the Last Chance to buy section. All products have just one left, meaning they can offer it to you at unbeatable prices.
  • James Tudor is giving you the exclusive offer of the week. This week it’s the Boxer Trunk. Its the one with the lace up front like football shorts! The boxer is usually £28 but right now you can get it for £22. It has a unique look with a great hold and fit.
  • Whitey Tighties is wanting you to see whats New n Cool for spring. They can help you spring clean your underwear drawer. You can get 20% off your purchase by using code spring20 at check out. Offer expires 3/31/10
  • Fresh Pair.com is giving you 25% off 2(x)ist Underwear, t-shirts and more, including the new surf collection. You can also save 25% off Unico, C-IN2, Ed Hardy and Hugo Boss.
  • Erogenos has some great new undies. They have Freeman, which is a new exciting and affordable in which is produced in Columbia. Its all about giving you a variety of styles and prints. They also have BumGear in the new Retro and Neon collections. They offer great quality, affordability and comfort without compromising the sex appeal.
  • Men’s Underwear Store is hang it’s Semi-Annual Calvin Klein Sale. You can save 25% off all CK in stock. While there check out the Diesel Lounge wear.
  • Skiviez is giving you 25% off All Calvin Klein in stock. This includes the new CK X line. While you are there you can save 25% off the new 2(x)ist Surf line as well. Lastly, they are giving you 25% off C-IN2 Pop Colors. You can check out the new Elliptic line.
  • 10Percent.com is giving you free domestic ground shipping on your order through 3/26/10. You can use this to plan your summer and get some really great swimwear!
  • Mensuas is letting you Save 10% to 20% off select Swimwear and Underwear. This offer has been Extended until 3/24/10. Check out the New! Freeman Underwear is Here and new items from Delio Dietz!
  • Ginch Gonch has the new I Love Tokyo line out. They just released the London and now the the Tokyo. They say they put the “nip” in Nippon! Check out the line and all the other I Love lines.
  • Audace is having a sale on Calvin Klein. You can save up to 40% off all items. But hurry this offer is while supplies last. So the good styles and sizes will go fast!
  • UnderGear is having a 25% off select styles of Calvin Klein underwear. You can save from now till 4/4/10. Check out all the CK styles on sale.
  • His Room is having their annual Calvin Klein sale. you can save 25% off boxers, briefs, boxer briefs, tees and socks. So you can save on all the CK they have!
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Sales Briefs – 3/17/10

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Cityboyz Fashions is giving you 25% off your third item of Punto Blanco. The new collection was inspired by the universe. check out the entire new line!

At aboystore.com we’re proud to feature items from two of our newest brands, 4Boys Gear and Sweat Under Gear.  We carry a number of exciting items from each of them. 10% Off Your order of $50 or more.  Please use Coupon Code  4s10n31c. Sale Expires 3/18/10

10Percent.com is letting you take 20% off 4 or more pairs of underwear. Shop your favorite brands. They have just added new Andrew Christian Styles. This sale ends 3/24/10. While there check out the rewards program and a new website design is coming soon!

Timoteo has the Quake line available in Pink, Yellow, Red, Grey, and black for $20 each. They are some really awesome undies. Make sure you check them out and all the pictures!

Malebasics is giving you free shipping if you, buy any Malebasics Brand or spend more then $25! If you are over seas you can get free shipping at $74 but see the site for all the details. This promotion is for a limited time.

Below the Belt has Everyday Basics Line. This line is designed by Below the Belt and has style and comfort in mind. Get their best selling range of underwear at a hot price. Offer available on any 3 pack of trunks, briefs or tanks for $39 AUS.

Skiviez has 25% off the new 2(x)ist Surf collection. We just named it one of the new styles you should look out for and try. So why not give them a try and see how well you like them!

Audace is giving you 25% off the new 2(x)ist surf line as well. You can get the new Surf briefs for $10.50, but hurry they are on sale while supplies last!  They just added the Surf trunk to the sale!

UnderU has new arrivals by D&G, Bjorn Borg and Diesel. Bjorn Borg is known for it’s high-quality products and creative designs. While Diesel is a brand that is always a favorite with contemporary shapes, bright colors and fun designs.

Dead Good Undies has the new Olaf Benz swimwear. That features the Wasabi and Lolli. If you are looking for undies you may want to try the Man Store M211 line. That features the brief, pant and strings. While the M207 has the jock, body jock and more!

UnderGear is giving you free standard shipping for 2 days only. Just enter code Luckyyou at check out. The offer expires at 11:59 EST on 3/18/10.

Men’s Underwear Store is giving you 25% off the 2(x)ist surf collection. While you are there heck out the new Hugo Boss and JM swimwear. Both brands will have something you will like!

Cityboyz Fashions is giving you 20% off your order. Just use code patty20 and spend $50. The sale ends on March 18th! So hurry and this is not valid with any other offer.

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In A Boy Store

Sales Briefs – 3/12/10

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  • Aboystore now has BumGear and WildmanT. They have a large selection from both brands. If you are a fan of either, now you have another place to buy them. You can save 10% off your order just use code JB41L72E until 3/16/10
  • We’re having a Sale, Plain and Simple. For a limited time we’ve reduced all our solid colour design Boxers and Briefs. It’s a great chance to freshen up your undies drawer this Spring. We’ve dropped the single item prices to the same as the multi packs so if you want 3 of the same colour, then it’s just the same price as buying 3 mixed colours. Log on to www.dirtyfukkerunderwear.com and take advantage of these great offers today.  Have a great day from all the team here at Dirty Fukker Underwear.
  • Dead Good Undies now has some great Bruno Banani swimwear. Are you looking for something really fun and colorful? If so you need to check these out. They have stripes, patterns and solids. Plus many different styles. If you are wanting to make a statement this summer, Bruno Banani will help you!
  • Mensuas is giving you 15% off all swimwear, Timoteo and N2N Bodywear until 3/15/10. You can check out the Timoteo Super Low Yellow Brief and the N2N Cotton bikini. Remember there are free shipping for all US and Canada orders over $25.
  • UnderGear has a few more sales for you this week. You can take 15% off orders $50 or more or take 20% off orders $75 or more. Just enter code UGA501 at check out. This ends on 3/15/10. YOu can check out the Good Boy Gone Bad line while you are there. You can see new arrivals from Diesel, Obviously and Timoteo!
  • CIN2U is giving you some Rebate Extravaganza there are a few ways to save: Save $20 on orders $100-149.99 enter code Bigfoot20, for orders between $150 – 199.99 Save $35 use code eagle35, save $55 on orders between $200 – 249.99 enter code Dazzle55 and for anything over $250 save $75 and use code Spank75. Remember for all orders over $50 you get free shipping!
  • Audace is having a Calvin Klein liquidation sale. You can get some Graphic collection briefs for $12.96 or trunks for only $14.00, The regular price for both is $20 and $24. But hurry, the supplies are limited on this sale.
  • Rufskin is having a rare sales event to make room for this season’s newest swim wear collection set to arrive this Spring! All regular priced swim wear is 30% off! Check out the swim wear here and remember sizes and styles are limited so hurry while supplies last. I always wanted to say that! Offer good until March 24th. Denim swim/briefs and sales rack swimwear not included.
  • DT Clothes is having a sale on Underwear, Swimwear, Tops and Bottoms. You can save 30-50% off the styles. They have some really fun underwear you should check out if you haven’t.
  • Top Drawers now has Bon Bon Bodywear focuses on eye-catching men’s underwear, designed to make you feel like your best… everyday! The Underwear fits the active lives and choices of today’s fashionable, self-confident man, no matter what their lifestyle. Comfortable underwear with fine finishing, they compliment a man’s original personality and well developed sense of self with progressive ideas in men’s fashion, and fun loving style. They have also received the hot new Calvin Klein X collection! Stretch cotton and microfiber topped with a big, bold crimson Calvin Klein logo waistband – these are the hottest new styles from the industry leader in men’s underwear.
  • UnderU is having a Checky 20% off sale for the week. You can save on mens underwear, t-shirts, vests, value packs, basics, mens bags, wallets, cuff links, belts, hats, swimwear, boardshorts, simmers, swim shirts, gymwear, joggers, hoods, gym bags, which is almost  everything. Just use code CHEEKY20 at check out.
  • Erogenos has some great new collections. First off they have the new ManZone collection, which are affordable but very high quality Next, they have the new UnderGear ribbed cotton collection, They are supper soft and comfortable. The new Obviously for Men chromatic collection, they have some really great colors for the line with the awesome pouch. Lastly is Punto Blanco, which is the best quality lines they have had, with its attention to detail and quality construction Punto Blanco never disappoints
  • Just arrived! OBOY swimwear 2010. Our up-to-date beach outfits in fancy colours and hip cuts are once again going to give the main points in quality and style. Exclusively by OBOY. Must have! XTG underwear 2010 Extreme – modern – different. The brand new collection by the young spanish trendlabel in hip styles and fancy colours. Now available at OBOY.
  • Palace Trunks wants you to get lucky this St. Patricks Day! Every 3rd order will win a FREE Pair of underwear. Winners will be chosen at every 3rd order and will be notitifecy by email. Winner may choose a pair of underwear of their choice at equal or lesser value to add to their shipment. Good luck guys!
  • Cityboyz Fashions has the hot new style from Punto Blanco in stock now. The new collection was inspired by the universe. So you will see some really fun design’s you’ve never seen before. Check out the entire line now!
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In Men's Underwear

New Images from Timoteo!

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I told you about these new images I saw at Magic from Timoteo. They are totally amazing! The one saw at Magic are the one above here.But just imagine it six feet tall!

Timoteo worked with Photographer Allen Zaki to shoot a series of the underwear and sportswear collection. New models Jani Kokki (from Finland) and Ray Fares (From Sweden). Everything was shoot here in Los Angeles a few weeks back.

I hope we get a few more pics for you soon! As soon as we get them, we are going to post them!

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In 10 percent

Sales Briefs – March 11th

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UnderGear has a few ways to save! You can save 15% off orders of $50 or 20 off orders $75 or more! Just use code UGA500 from now till March 15th. While you are there check out Freeman! A new underwear line exclusive to UnderGear!

MalesBasics is having a 25% wide site sale! You can save on some of your favorite undies like Papi, Joe Snyder, MaleBasics, Mundo Unico, Puma and more! They have extended the sale for UNB Readers! Just use code UNB When checking out!

UnderU has some new arrivals from HOM, D&G and Hugo Boss. You can check out the latest HOM Underwear & Swimwear. New underwear & T-Shirts from Hugo Boss. Lastly, Designer swimwear from D&G, Diesel, Replay and more!

10Percent.com is giving you $15 off orders $75 or more till this Saturday! You can earn reward points overtime you shop as well. While you are there check out the great undies from Timoteo.

Save 15% off all regular priced, in stock swimwear at Mensuas. No coupon, no fuss. All regular priced swimwear is marked 15% off including California Muscle, Clever, ManView Bodywear, Speedo and Timoteo. Hurry for best selection. Offer good on new orders placed from 3/10/10 until 3/12/10.

The James Tudor exclusive offer this week is the Fall Front Brief. You can get it now for £18 when it’s regularly £23. It is available in classic white, classic black, pink and blue & red. The Fall Front has a revolutionary branded button down opening with trademark front and back piping detailing. This offer ends March 17th.

Wyzman is giving you 30-40% off select styles. They include 3G, Gregg Homme, Clever and PPU. Check out all the great designs and stock up on some of your favorite styles/brands.

Below the Belt is letting you pre-order the Cocksox Red waistband brief, and you can save 10% if you do! They will have limited stock so if you want a pair order early!

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In Andrew Christian

Its Magic Part II

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Here is part two of my experience at Magic!

Skmpeez

If you aren’t familiar with Skmpeez, well they are a great swimwear company out of Canada. Yes I said Canada! They have really broadened their line this year. They have a lot more pairs, which come in three styles. Which are skimpy, not so skimpy and board shorts. In the designs this year they have mixed and matched things you wouldn’t think would go together. I just have to say herringbone is one of the patterns, but you won’t believe how they used it. I will post a pic of this pair when I get it. These mixing two uncommon things into one is a theme that runs through their line. It will be out in, I believe April. They have a lot of potential and I hope we see a lot more of them. I really had fun hanging out with the Skmpeez boys at Magic.

Timoteo

Timoteo has the Classic and Quake lines, but they are also coming out with a new line. The new line has a really awesome waistband, if you look real close in the picture, you will see it. It’s a sportier designed waistband; I really liked it and told Timoteo that when I looked it over. He said they had two designs for the band but this one by far out voted the other. Plus the images that they had in their booth were amazing. They had two pics, about 6 feet by 8 feet. I’m bummed because I thought I got a picture of them! Timoteo does amazing photography work and we’ll pass along new pictures when they are out!

Beyond Big Banding

Beyond Big has a few lines there; Piss & Vinegar, Expose, Dick & Jane and they have a new one coming out as well.  Piss & Vinegar has already hit the American market and has made quite a splash. It has it’s I love, Jesus, Buddha, boys and girls. Expose is a brand from Columbia with a sporty design. We should see it in stores shortly. Dick and Jane and is popular with urban youth. It was founded in Russia but is headquartered in Vienna. You can find it in Eastern Europe, and now with the help of Beyond Big it will be in the States and Western Europe. They will be releasing more brands soon, and we will definitely keep you posted. If you’re not aware, Jason (in the picture) is the founder of Ginch Gonch and his partner, Brian Edgar is a former Tommy Hilfiger executive. I expect to see big things from them!

Jocko

Jocko is a company we haven’t covered much on this site. It’s a brand I have seen in stores and online but we haven’t talked to before. So, I was really excited to get to talk to them. If you’re not familiar with them they do underwear, swimwear and workout/street wear. While I was in the booth, I had the chance to talk to Geovanny as well. He’s a dancer turned underwear designer. His undies were very cool and colorful. I have his number and will be calling him soon to get some pictures of his underwear and more information about him.

Andrew Christian

I got a chance to talk to Andrew himself at the show. I talked to him about how much all our readers love Andrew Christian. Which is true, every time we do a contest with Andrew Christian, everyone goes crazy! Which is a good thing. Andrew was showing some of the new designs. The one thing that will be coming out this month is Swimwear. They have some new Show-It and Almost naked swimwear, if it’s not out now it will be shortly. They have some really cool new undies, that will be announced shortly. Most of them will be out in June, but expect new styles, colors and some really fun ones! Just a hint some of their current lines will be taken to the next level!

C-IN2

C-IN2 looks like they are concentrating on some of there core designs. They are doing bringing back the original design of the Bamboo brief. Which is one of my all time favorite pairs. They are also doing some great work with color. They have redone a lot of their lines and I’m not sure the exact launch date. But it’s classic C-IN2 styling with some new colors. So if you are a fan of C-IN2 you will love the new lines.

Saxx Apparel

Saxx has come out with white before the show. Previously they had only black underwear. They told me at the show that this year they will be bringing out more colors. If you are active and looking for good undies, then I think you should try them out. They look funky but fit pretty well. They are the only company as well that I got a free pair from. It’s a pair of their Bamboo line. I haven’t worn them yet but I will let you know on Twitter and Facebook how they fit! They told me that they sponsored one of the Canadian teams for the Olympics. Look for more from them in a week or two!

This is part two and part three will be up tomorrow or Friday! I hope you enjoy this!

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Sales Briefs- February 28

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Here are your Sales Briefs for today:

  • Males Basics is new and Improved. They have new products and brands from 2x(x)ist, UnderGear and more. Also, join their Facebook and Twitter to keep up to date on discounts and promotions. Lastly, check out their eBay store for the best bargains.
  • UnderGear is giving you 25% off your order when you buy four or more items. Just use code UGA201 at check out. This sale ends on March 1st. While you are there check out the N Haven line. You will of them if you like really wild prints!
  • Fresh Pair.com is celebrating 10 years online! To celebrate they are letting you pick a free gift if you spend $75 or more! There are over 15 great gift options Gifts are valued up to $32. Lastly, take an extra 25% off all clearance, just use code LOW25 at check out!
  • Dead Good Undies has the worlds Most Comfortable undies, Obviously! Which means they have the new Chromatic collection, which is the bright colorful line! The fit is amazing and with these great colors it is a great time to check them out if you haven’t!
  • Timoteo is having their Super Low Sun Natural swimsuit on sale. The style is their most popular suit and it’s on sale for $38. They have some really great suits and if you don’t like this one I”m sure they will have one you will like!
  • NuWear now has Diesel Underwear in stock. They have some of the newest styles. That includes the Burn Baby Burn Briefs, Hot Pink Boxer Brief, and the Undie Party Brief. Check out all the great new styles. Diesel is known for great patterns and designs.
  • Jockstrap Central is giving you Free or Discounted shipping on all orders over $50 From now until March 7th at midnight we’re offering free regular shipping on all orders over $50 to everyone in North America. For the rest of the world, we’ll be taking $5.00 off the cost of shipping. Simply place your order, and if your product total is $50 US or more then you’ll qualify for the offers above. North American customers will automatically get a free shipping option and everyone else will get a $5.00 discounted shipping option during checkout. * this offer can not be combined with any discount codes. VICTOR RETURNING! Something to look forward to: Next week we’ll be back in the studio with one of our most popular models ever – Victor. We’re shooting some new products from Male Power plus products from a brand new designer, it’s going to be hot in that studio!
  • The Package (www.thepackage.co.uk) is now up and running! You can shop online for all the hottest underwear from the comfort of your own home. With amazing products at very competitive prices and all UK delivery just £1 there is no reason not to shop with The Package! Enter WEB10 to get 10% off your first order.
  • Wyzman wants ow to gear up for Spring. The new 201 Punto Blanco line is here. You can check out the new line and get shopping! Make sure you look through the entire line before you buy!
  • CIN2U is giving you a free top when you spend $75. This offer ends March 6, and does not include shopping. After order is placed CIN2U will write to you requesting you size preference. All tops are subject to availability.
  • Skiviez has the new Clever Line in stock. Clever has some really awesome prints. These aren’t for the shy guy to wear. They have some just fun underwear. One pair I think you should check out is the Clever Kinky Brief! Its fun ad out there!
  • Male Basics is giving you 20% off Unico, Clever and MaleBasics this weekend only  They think you should give yourself a treat! Just make sure you use code PERSONAL at check out.
  • Mensuas is giving you 15% off Joe Snyder. You can save until March 2. No coupons are needed and you can get free shipping for US and Canada customers. Check out the entire line and stock up on Joe Snyder.
  • Fresh Pair is giving you the Final Sale and you can take and Extra 40% off all clearance Items. Markdowns up to 65% off + an Extra 40% off at check out. Just enter code LOW40 at check out! This offer expires March 6th.
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It was Pure Magic… A Preview

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I had the chance this past week to go to Magic. Magic is a show for buyers to come from all over to buy the next seasons lines from clothing brands. This includes women’s, lines, and men’s wear and more specifically men’s underwear. They have just about all the Underwear companies in what it called Underwear Alley. It features many of the brands we cover and a few we don’t, so I was excited to meet to the companies I have talked to in the last year. I also got a chance to make a few new relationships.

I will say the world of men’s underwear is a really great and friendly place. I haven’t met too many people who haven’t been nice. They have all been so helpful and I appreciate all of them! I am going to give you a hint at what some of the companies are doing. I have been sworn to secrecy about a few things I saw, but as soon as they are out I will let you know!

I am following up with the companies this week so I’m going to make sure of what I can report and what I can’t. So through out the next two weeks there will be more in depth details about each brand. I just don’t want to say something I shouldn’t.

Here are the brands I talked too:

Baskit – I got a chance to get to know Baskit team. They had the model Eric Turner, if you have seen him on Facebook or MegaMuscle. Eric kept me laughing all day when I came across him. I saw some great new colors and designs from Baskit. This includes swimwear and also and underwear. I love some of the new ones with easy access!

Candyman/PPU/ Clever/Pikante – These are four brands we haven’t covered much. We started talking just before the show and have profiled Candyman, look for a more detailed post about them soon. But we are super excited to get the others. They are all really fun and colorful lines. We plan to bring you a lot more about them in the future.

Mundo Unico – As many of you know this is one of my favorites in the world of underwear. I got a change to sit and talk to them and see the new line! I even got to meet the owner! It was awesome. The new line has some pink and one pair, which right now is very hard for me to describe, has kind of a pattern made out of the material. It’s a solid color but very cool. I wish I had a picture to show you, but it will be out very soon. Its hard to describe!

Beyond Big Branding – Better Brands is one you may not know the name but they do Piss & Vinegar, Dick & Jane, Expose and there will be more coming. I got to talk to Jason on of the partners and I am really excited for the coming year and what they have planned. This is one company we are going give you guys a lot more information about, I don’t even know a lot of the things that are coming!  We are already in the works of finding out more about them before the show!

(B)rief Underneath – We profiled them about two weeks ago and the one thing I can tell you is their lounge wear is about to come out! They have mentioned it on their site and I think it will be a big hit. One thing that stood out for me as well was the boxer. We know I’m not a boxer guy but the colors they used and stripes, I had to say I loved. They were great guys to talk too.

Ginch Gonch – Ginch Gonch has a lot planned for this year. They are expanding their line of “I Love” collection. I am really looking forward to the I Love Bacon pair, which they have already announced. One really cool thing is that they are launching the I Love London at London Fashion week. We are going to try to get you some great pictures of that. They had models playing volleyball on the carpet in the isle, but I missed them. They left the day before I got there, but I’ll see if I can get some pictures!

ES Collection/Addicted – ES Collection has just released their swimwear, which we have been showing in our Brief Distraction. It’s super hot and they are just about come into the US Market. I have a pair and they are very good. I didn’t get to see much of the Addicted line but I hope to get more information this week.

Skmpeez – I loved the guys at Skmpeez! I had so much fun talking and hanging out with them. Their new line will be a lot more patterns, of things that don’t necessarily think of going together. They are a company from Canada but that doesn’t’ stop them from making really hot swimwear!

Jocko – I got to talk to Jocko for a bit, and it will be great to cover them. We have’t covered them much, but look forward to building a good relationship. I also found out that they are sort of partnering with a new brand, Geovanny. Which is a former dancer turned underwear designer. I saw a few of his styles and they are really colorful and fun. I will definitely profile him in the next week or two.

Go Softwear – Its really cool to meet people you have talked to over the years. I got to mainly talk to them about the site and what we do. I forgot to look at the new lines. But never fear, I will have a full report shortly. They just released some great mesh jocks and are doing some really sexy pairs lately!

Junk Under Jeans – Junk Under Jeans is one of our favorites here. The reviewers who tired them loved them. I got a chance to talk to them about their new line. They have boxer briefs/trunks coming out but also briefs! I got a few minutes to talk to the designer and he’s already agreed to sit down for an interview and go over the collection! They have so much going on that we are going to save it till the line is launched!

Pistol Pete – Pistol Pete has the one thing I can’t say is coming. It’s so cool! But I will go over that later. I was sworn not to reveal it just yet. This is a new company you will see a lot more of on the site. I we will cover their underwear, swimwear and work out wear. They have some really cool prints coming. Something I haven’t seen a lot in men’s underwear. I thought they were awesome.

Andrew Christian – I got to meet up with Andrew Christian himself again and speak to him for a few minutes. It’s always great to talk to him. They, as always, have more and more pairs coming out. He’s always making something new and fun. I have the catalogue and will let you know what to expect.

Timoteo – I got to meet Timoteo himself. I had fun talking to him through out the day. He showed me the collections they have now and the new line that is coming out with the most incredible waistband. You guys know I love waistband and this one is just awesome. It’s the TImoteo name but designed different. It’s very a very sporty design. I also said he has some of the best photography and we want some of the new pics as Brief Distractions.

Obviously – Obviously has the great new colors, which just came out! I have to admit I love the pouch on these. The new colors are amazing and fun. They didn’t have anything else new but they are a new brand growing and I know we will see great things from them!

Punto Blanco – I was so happy to talk to this brand. They are one I have enjoyed looking at on sites but never had the chance to talk to them. I saw a little of the collection but we will be talking more in the next few weeks and profiling them a lot more.

C-IN2 – C-IN2 has a lot of things going on. They are bringing out new lines. The colors they are doing are amazing. They are doing some different shades and colors not used in Men’s Underwear They do some great new combinations and waistbands. They will also come out with undies that keep you warm! The Bamboo line will be re-launched as well. Which I am glad to see because I love the Bamboo Line!

Saxx Apparel – Saxx is a really cool company for guys who are active or into sports. I got to talk to them for a bit. They have done something really cool; they have sponsored one of the Canadian Olympic teams. For the life of me I can’t remember which one. But they are sending me something this week so I will post it as soon as I get it.

I know this was a very quick post. But there was so much I saw that I wanted to get this one out and more detailed posts this week and next on each of the brands. If I wrote it out now it would be 20 times longer. I also want to send in some questions to the companies to get more information as well! So stay tuned and we hope to keep going to Magic and bringing you the up to date info on what’s going on in the

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Sales Briefs – February 20th

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Here are your Sales Briefs: Sorry for the delay the trip to Magic threw me off. I thought I would have time to do one Thursday night at the airport. I didn’t. here is a nice long list!

  • Dead Good Undies has the Sloggi Basic Range twin packs 20% off all styles. Which style are you? Short, mini or tanga? You can now save on them all. Make sure you follow them on twitter as well!
  • Timoteo wants you to hang out. In comfort that is. They have the Timoteo Training Short. Its available in Black, Navy and Gray, and only $44. You can get them directly from the Timoteo site!
  • James Tudor is giving you, exclusive this week,  the Athletic brief, regularly £19, now only £15. The offer runs till Feb. 22. The pair is available in turquoise, white, grey and black.
  • His Room is spotlighting Papi. You can choose from the Cotton Stretch, Platinum, Motion, Premium Cotton, Modern Stretch or Cool 2 collections. Papi is a premium underwear brand that targets today’s body conscious male. Papi has style, sophistication and sex appeal.
  • Wyzman is having a De-Stocking event, that is you can save 20-50% off everything. But hurry the sale ends Sunday, Feb 21!
  • Men’s Underwear Store has some really good new lines in! THey have the newest Diesel underwear, Bright Ideas!, the New Surf collection from 2(x)ist and the new Chromatic from Obviously! They are some of the newest styles around. Check them out now!
  • Planet Undies has some great new styles in stock. They have New lines from Body Art, ES Colleciton and Manstore. We will post more tomorrow on the the lines so check them out in the mean time!
  • Save 15% off your next order of $25.00 or more of regular priced merchandise at Mensuas. Use promotion code endfeb at checkout and save on men’s underwear, swimwear, jewelry and more at Mensuas. Offer valid on new orders placed at Mensuas and is not valid on PPU Underwear. Sale ends 2/21/10
  • UnderGear has some great new spring arrivals. You can save 25% off or more when you order 4 or more items. Just use code UGA200 at check out. The sale ends March 1
  • Brief Tales is giving you 20% off the entire line of Male Power. Who is a leader in the daring, risque and fun underwear. Just make sure you use code MPSale during check out. The offer expires on March 15th
  • C-IN2U is giving you some great close out items beginning at $9.00 They include Kinetic Punt, Street Jock, Lo NO Show trunks Scoops and more! Go before it’s all gone!
  • Rufskin is proud to announce their latest underwear collection: SHEER. In addition to having hints of stretch tulle for a sheer effect – this collection also features the the return of our logo elastic waistband. It’s slightly different this time, and is SUPER comfortable and elastic feeling, helping ensure no binding or pinching. Choose from 5 different styles.
  • NuWear is cleaning house! What does that mean for you, well they have 25 stele marked down up to 50% off. These include JM, C-IN2, and more. Hurry before the good sizes are gone!
  • 2wink is having a $7.95 (AUS) clearance sale. This is for the next three weeks. You can save on some of the great styles they have. Check the site for all the details!
  • His Trunks has some really great styles from Baskit, Pikante and Klen Laundry. They ha the contrast brief and jockstrap from Baskit. The New Pikante 2010 collection the Matrix Brief that are perfect for the skimpy lover. They also have the Egyptian bikini, Baroque bikini and the Cheeky Boxers. They now carry two boxer briefs from Klen Laundry.Check out the entire Klen Laundry line!  Also, Piss & Vinegar’s new ‘LOVE’ collection is now in stock at His Trunks! Love Jesus, Buddha, or Boys? Then you must check out these hot prints in their low rise brief as well as a jockstrap. The low rise briefs are priced at $25.50 and the jockstraps are only $20! Show your love with a great new pair of undies from His Trunks! Want FREE UNDERWEAR? Simply purchase 2 or more items at His Trunks and use the discount code ‘FREEGIFT’ at checkout to receive a free surprise pair of undies while supplies last.
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Sales Briefs – February 12

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Here are the sales briefs for today!

  • It’s Valentines and as a surprise Valentine Surprise for all of you (and us!) Dirty Fukker have just received, literally a few hours ago our new Pink Camo Boxer Brief.  Its not even on their website yet so if you would like a pair log on to www.dirtyfukkerunderwear.com and buy any pair of Dirty Fukker Boxer Briefs and then drop us an email and let us know which size in the New Pink Camo you would like. We’re so excited about this great new line we wanted to tell you right away! Have a great day from all the team here at Dirty Fukker Underwear.
  • James Tudor is giving you a great offer for Valentines Day. They are giving you 20% off all style. That means you can 20% off the magnetic brief and more! Just make sure you use code JTVAL010 when you check out!
  • Brand new at Oboy! EMPORIO ARMANI 2010 Underwear, Beachwear & noble accessories for wellness & spa. Get the new exclusive creations by the italian couturier. Now at OBOY. Brand new! OLAF BENZ SUNFREEZE This very special beach wear series will give you a perfect appearance in the hot summer sun. Now at OBOY!
  • Valentine’s Day is here again! So get it on with your lover, lovers, neighbours or strangers in a bar in the sexiest mens’ gear on the planet, Cocksox®! Your new Cocksox® have to get from our place to your place but don’t worry, we’re picking up the bill! That’s right, until midnight February 15, Cocksox® is offering FREE WORLDWIDE SHIPPING on all your Cocksox® purchases. It’s an awesome offer but it’s for this weekend only so don’t miss out. Get down to the Cocksox® site and get your Cocksox® flying for free!
  • Final, Final Clearance Sale at Mensuas.  Underwear Starting at $5.00, When they are gone, they are gone. Save on Clever, C-IN2, Greg Parry, Pikante and Timoteo Save 10% off Everything Else when you use promo code 10undies at checkout. Save on all regular priced items and is not valid on PPU Underwear. Offer good until 2/15/2010
  • This weekend only, UnderGear is giving you free standard shipping on your order. just ender code Valentine at check out! Also, checkout the Winter Sale FINAL Markdown where you can save up to 70% off!
  • Wyzman is giving you 3 days only to save up to 50% off Pikante Underwear! It’s as they claim Spicy underwear. Check out all the styles on sale and stock up on some great undies.
  • His Room is having a Presidents Day Clearance Sale. New storewide markdowns up to 70% off! That include Boxers, Boxer Briefs, Briefs, T-shirts, active wear, thongs and more!
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Sales Briefs – February 10

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Here are your Sales Briefs for today:

  • Palace Trunks want you to spice up your wardrobe with Candyman! Continue your special evening by living out your wildest fantasies as a policeman, nurse, devil and more. Don’t wan the whole outfit? Candyman still offers fun in various briefs and boxer briefs. Give your special someone a night to remember!
  • Below the Belt is get 40% off 2xist optic and campus. Limited colours and sizes available. offer ends February 11 2010 unless sold out. Shop online and receive free delivery anywhere in Australia
  • Fresh Pair.com is giving you a Valentine’s Gift. There are new markdowns on Clearance plus hundreds of new items are added. You can save up to 65% off select items.  Did you know that over 120 million cards will be sold for Valentine’s day? Of those cards, over 50% are purchased in the 6 days prior to Valentine’s Day?
  • UnderGear wants you to know its the last week to save on their winter sale! You can save up to 65% off select items. They also have the new Calvin Klein X line. This line provides body-defining fit using luxurious cotton blends, while added stretch enhances comfort and shape retention.
  • James Tudor is giving you a Valentine’s special.You can get 20% off the new Magnetic Brief! Just make sure you use code JTVAL101 when you check out. They are a great brand you need to be checking out, if you haven’t already.
  • Timoteo is giving you a gift for yourself or your Valentine! You can treat yourself or someone else with the Timoteo Jewelry line. You can save 15% off the line when you use code VIPCustomer before February 15th! Check out the entire line and get some undies while you are there.
  • Just a quick reminder that there’s only 5 days left to take advantage of the Jockstrap Central giant Valentines Mesh Sale. Until February 14th, everything mesh and see-through is 15% off from these great brands: Joe Snyder, Kinkwear, Go Softwear, Male Power, Pulse, Raw Studio and N2N.
  • NuWear has some new items in stock. If you think it’s time to get you some new undies then you need to check out all the great styles from California Muscle, Pistol Pete, Timoteo and Unico! No matter if you want mild to wild, they have something you will love!
  • 10 Percent.com is giving you three ways to save! You can save $10 off any order $75 or more, $15 off  any order $100 or more and $20 off any order $125 or more. You can check out new items from Timoteo, C-IN2, Rufskin, Baskit and Andrew Chrsitian.
  • Planet Undies wants you to check out the new 2010 HOM Collection. We profiled it on the site a few days ago and now it’s in stock and ready to order. They have some of the hottest styles of HOM, so check out the entire line!
  • Mensuas is having their Final, Final Clearance sale. You can get underwear starting at $5, But the styles are limited and when they are sold out they are gone. You can save on Clever, C-IN2, Greg Parry, Pikante and Timoteo.
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Sales Briefs – Jan 27th

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JOCKSTRAP CENTRAL HAS ADDED NEW ZAKK CLASP BRIEFS IN CAMOUFLAGE AND FISHNET! We’ve just added two new Zakk products to our lineup. While not jockstraps, we’ve had our eye on these sexy briefs for a while and thought they’d look great on Mardi – we were right! These new fashion briefs come in two variations – a camouflage and a completely outrageous wide fishnet version for those who really like to show off. Both designs include handy side clasps for emergency evacuations. CLICK HERE TO CHECK OUT THE NEW ZAKK BRIEFS

Cityboyz Fashions now has the newest styles by Skmpeez! If you aren’t familiar with them, they are a great swimwear line out of Canda! They have some great patterns and styles for you to check out

Palace Trunks is excited to open its doors to you now.  By going back to the basics with Clever and Baskit, we start you on your journey through the palace.  We are excited about bringing you the finest underwear available.  This is just the beginning and we have more lines coming to you in the next few weeks as well

NuWear is giving you 35% off all Gigo. Gigo is a line that is know for it’s bright colors and patterns. They aren’t for the shy, but more for a guy who wants to show off! Check out all the styles.

Jockstrap central is having a VALENTINES SALE – 15% OFF ALL MESH JOCKSTRAPS – For some, Valentines is all about love but for others it’s simply a perfect time to let someone you know that you have the hots for them. So, forget chocolates and forget flowers, give them a mesh jockstrap so there’s no mistaking what your intentions are. The best part is it’s pretty well implied that you will be giving a personal fitting. To help you carry out your lusty pursuits, we’re giving you 15% off our entire collection of mesh jockstraps from Male Power, Joe Snyder, Pulse, Go-softwear, N2N Bodywear, Raw Studio, and Kinkwear.

WildmanT is having a New Year’s Resolution Sale. The end of the first month of 2010 is drawing near! You are well on your way with your new year’s resolutions! To help you look your best with all those new deists, gyms and smoke-free you, wildmant is offering 35% off until the end f the month. So act now! Get that skimpy little swimsuit you know you will son fit into! Buy those sexy underwear that you can’t wait to show off! Enhance that package because soon you will be able to see your own fee! Use promo code “NEWYOU” during check out for your 25% off discount.

UnderGear is giving you free shipping on all orders over $75. Just make sure you enter code U9Y700 at check out. The offer is good through February 1st. While you are there check out the winter sale where you can save up to 60% off.

Fresh Pair.com is having a winter clearance sale. You can save up to 60% off  select items. Huge markdowns on hundreds of great times, supplies are limited. So you better shop early!

Timoteo is having a Sneak Peek Swim sale. Get a jump on spring break with 15% off 2010 swimwear. Enter code Swim10 at check out. The sale runs to Feb. 15th. Check out all the sexy styles Timoteo has to offer!

His Trunks is back with a new product each week! His Trunks is back with some great new products from candid underwear, and PPU. Expect new product released weekly. Don’t you worry however, our original great brands like 2eros will be restocked soon! Use the discount code “BACK10” to get 10% off your entire purchase. (discount code good until 2/15/2010)

His Room has the new X Cotton & X Micro from Calvin Klein. Both are great new styles from CK That will make you feel great. They have the crew shirt, Boxer Brief, Hip Brief and Fashion Trunk. Check out all the designs.

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Sales Briefs – January 12

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Here are today’s Sales Briefs:

  • Tribe sent us this: we are clearing out some of our range at up to 50% off , we will run the sale for a couple of weeks and we are working on some new pieces and styling to be released around March in both Underwear and Swimwear. You an save big on some great styles from Tribe!
  • Below the Belt has some great new arrivals. They include the Cocksox Jockstrap, Timoteo Athletic, 2EROS and more! Start exploring all the new items they have in stock.
  • UnderGear is having a sale on C-IN2. You can save up to 50% off select styles. Including the Bamboo Slide Trophy Brief. Check out all the styles on sale
  • It’s freezing out there! So to keep all our customers warm, we’ve reduced the price of our Beanie hats by a third to just £8.00 They’re reversible, with the ‘DF’ logo on one side and the ‘Dirty Fukker’ logo on the other, so you’re dressed for all occasions. And they’re made in the UK. Log on to www.dirtyfukkerunderwear.com and get yours today. All you have to do then is decide which side you’re gonna wear out. Don’t forget to check out our fantastic discounts on our great range of underwear too! Have a great day from all the team here at Dirty Fukker Underwear.
  • Did you make a New Year’s Resolution to work out? If so, Timoteo is giving you a 20% off active wear, when you spend $75 or more. This is good on tank tops, track pants and shorts only. Also, you can share your pics of you in your Timoteo gear with them! See site for details.
  • Cityboyz Fashions is having a sale on select Go Softwear items. Go Softwear specializes in modern underwear and sportswear for men that is stylish and daring. They offer a wide range of styles to accommodate most tastes. Check out all the styles and get some great gear.
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Sales Briefs – Jan 10

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Here are your sales briefs for today!

  • Audace has the newest Mundo Unico Undewear. The line if called Australia. Theya re out and they are wild. You can only get them at Audace. They have the amazing pouch and some great new patters and prints.
  • 10 Percent.com is having is annual New Year appreciation sale. You can save 15% off clothing, fitness, underwear and more. Brands on sale are Baskit, Rufskin, C-IN2, Timoteo and Andrew Christian.
  • Fresh Pair has you covered for Resolution #4, Slim Down. You can do that with shapewear. One of the things we said would be a trend this year. Brands you can check out are Calvin Klein, 2(x)ist, Sculptees and Equemen.
  • James Tutor has 15% off everything. We have reviewed them and they have some really great undies. Make sure you use code JTS2010 at check out. The sale ends Jan. 13, 2010.
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Trends in Underwear for 2010

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We brought you the trends that were in 2009. Now it’s time we bring you some of the things we see in underwear for 2010! There are going to be a few trends from last year that will continue well in to 2010.  The trends we see coming are Shaping Underwear, Return of Briefs, South African Companies,  and new colors

Shaping Underwear

Shaping underwear got started in 2009 but never took off big. The market is growing steadily and will continue to grow this year. Shaping underwear are pairs that shape and make you appear thinner. Think of it as Spanx for men. Which, I have heard that they are coming out with a men’s line. The release date is supposed to be this year.

The current companies that have shaping underwear are Equmen, Go Softwear, and 2(x)ist. There is more springing up every day. This area of men’s underwear will continue to grow. Guys are feeling left out of this market and I have heard a number of guys ask “Why don’t they have Spanx for me.” And this was from several straight guys as well as gay ones. You don’t always have time to work out and keep in top shape, and it’s great to have something to wear under your clothes to give you a bit of help.

Equmen is one of those brands based entirely on performance and shaping.  I have reviewed Equmen and have enjoyed them. The shirts really shape you and give you very good posture. They make you stand up nice and tall. I liked the shirts a lot and would recommend them.

The other brands are doing similar things. 2(x)ist has it’s Form line. Where as Go Softwear has its Enhancing line. Both have wide waistbands that shape your midsection. Both brands also have shirts designed to shape your torso.

We will see a lot more of these this year. I think they will go more mainstream this year as well. More companies will come out with lines and I think we will see more traditional underwear companies release lines. Basically, guys want underwear that will help them shape and make them feel slimmer.

Briefs

I posted an article on Facebook from the New York Times, and said this before, that this year is the year of the Brief. They said that the tighty whities is coming back and dropping boxers Which has resulted in some backlash from some of our readers. Alex B. said this was one of the worst things in men’s underwear. I’m paraphrasing what he said. . Many other readers agreed, and that tighty whities are one step below Boxers.

We are all underwear lovers who read this site and I think it’s great guys are going back to briefs. This is also a chance for guys to branch out and try some new brands and styles.  I think they would enjoy low rise, pouch and other briefs.

I will say that if you had to wear tighty whities, the best to get are Calvin Klein, because they have some form and fit. The traditional ones you get at Wal-Mart, are just function with out the form. The only good thing about this trend is that boxers are falling out of favor. I have never been a boxer guy, to wear them to me is like not wearing any underwear. We will see how this plays out.

South African Companies

Last year I think that Australian companies really broke out and made a name for them in the world of men’s underwear. They have some really amazing companies such as AussieBum and Cocksox. I think in South Africa we are going to see more companies producing underwear. Right now they have three companies to watch. They are Bone Wear, 3rd Beach and Plumbum.

The first one, Bone Wear,  you have seen on our site from time to time. They have some really interesting designs and are now being sold through Dead Good Undies. They have really done some innovative and interesting things with underwear. They are doing their own thing and gaining a loyal following. Don’t take my word, make sure you check out their site

The other two brands you may not know as well. Plumbum is one I found on Facebook and they are a company that is sort of the wonder bra for men. They have a pouch engineered to show off what you have, and they have ergonomically designed the pouch. They are an interesting company.

The next one is 3rd Beach. I like their line and it appears to be more tailored for a man’s body. The briefs are cut smaller then traditional ones and are made with a little bit of lycra. This gives the undies a chance to mold to your body and not loose their form. I hope you will check out all their underwear and swimwear.

I think these three companies are on the tip of an iceberg. As the popularity grows more underwear companies will come out of South Africa. I don’t know if we will see a big influx of companies but I think this part of the world shows a lot of potential.

Colors – Not typical for men’s underwear

The last trend is colors, and not just any colors. Pink was a big trend for last year and I think this has given more underwear designer’s ideas for using colors not normally thought of for men’s underwear. You maybe asking, well what colors? I think colors such as Purple, Yellow, Green, Pastels and other colors we haven’t seen.

Pink has given more designers a reason to get bolder in color choices. You don’t have to stick to white, black, blue and reds. There is a whole color pallet out there now to use. From what I have seen too guys are more willing to try colors. Gone are the days when I think you’ll see guys say they won’t wear a color. Guys are becoming bolder and will take risks with their underwear. I know a lot of our readers are not afraid of colorsand I think this will continue to carry over to the general public.

One company that is not scared of colors is Timoteo. They have a pink jock and have come out with a purple brief. They are not scared of colors and will continue to use them in new and innovative ways.

Colros will be coming for men’s underwear. The days of just white or black underwear are gone! Look for a brighter pallet and some fun patterns too!

Continuing Trends from 2009

  • More Australian Companies – With the success of AussieBum and Cocksox we will see more underwear companies from Australia. They will continue to influence the world of Men’s Underwear
  • Mesh – Mesh got started late in 2009. There are new mesh ones coming out and I think this will continue. It’s a fun trend that doesn’t make undie look cheap any more. They are fun comfortable and just down right sexy.

These are my predictions for what will happen in the world of Men’s Underwear. Am I right? The year will tell, but it’s fun to predict what we see happening. I will do a recap at the end of the year and see how right or wrong I was… Let me know if you see any trends on underwear

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Sales Briefs – January 5

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Here are the daily sales briefs. We have a lot of clearance sales. So now is the time to stock up on some of your faves, especially if you just cleaned out your underwear drawer!

  • Global Guys Gear is wishing you at Happy New Year. You can check out the Manview Underwear and Pistol Pete online. If you’re in Brisbane you can see Fresh Threads and Private Structure. Plus you can save up to 50% off the final clearance on select styles.
  • UnderGear has its winter Sale going on. You can save up to 50% off select styles including Freemen. Check out the entire line.
  • His Room has 21 new styles from Pistol Pete. 8 active shorts, pants and shirts. 2 New briefs, 4 new boxer briefs and 7 swimsuits. Check out the entire line.
  • Timoteo is having a great sale going on, you get two pairs of Quake and you get a pair of basic briefs for free! You can only get the basic brief as your free pair.
  • NuWear is just about giving the store away. You can get up to 75% off Elite, Steven, Priape Wear, Triple XXX and more! Check out the sales and stock up on some great undies.
  • Do you have a resolution to try something new? Well Fresh Pair wants to help you with that. Try some new undies, either company style or color! While your’e there check out the clearance section.
  • Below the Belt is giving you 30% off 2(x)ist, Zanerobe and CK. Again don’t miss out and this is on selected styles.
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Trends in underwear 2009

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There have been some really great trends in men’s underwear this past year.  I think we saw a few changes to the men’s underwear market that will have an impact on the future.  It was sort of a break out year, meaning more companies took chances by stepping outside the box.  To me, that is a very good thing.  There is nothing worse than going back to the 90’s of the white/grey/black period.  This year, some of the more interesting trends were enhancing, pink, and mesh, and the break-out of Australian companies.


ENHANCING

I think the first trend of the year was enhancing underwear.  I noticed it at the end of 2008 and then a wave of companies came out with new styles that either enhanced the front or the back.  Andrew Christian really embraced this with both the Flashback and Show-it lines.  This proved to be a good decision as these two styles were constantly sold out this past year, making them the best selling enhancement underwear of the year.

That is not to say others didn’t produce other enhancement underwear styles.  Proof of this is, if you take a look at the International Jock website, you will see an entire section dedicated to enhancing underwear.  This fact alone tells you we have a big shift in the design of underwear.  The companies that seem to focus on enhancing are Tulio, Ergowear, Obviously, Joe Snyder, Calvin Klein, C-IN2, Cocksox, and many more!

When I first saw enhancing underwear, I was a little skeptical.  I wasn’t sure this would take off, but it did and in a big way.  Pardon the pun!  When we spoke to Sean Ashby at AussieBum, he noted that many of the buyers of the enhancing styles were straight guys.  They wanted to take what they have and make it seem bigger!  I thought for sure it would have been more the gay male population that wanted this enhancing technology, but without regard to sexuality, enhancing has changed the face of men’s underwear and will be around for a long time to come.

PINK

Next trend that seemed to take off is pink.  We wrote in an article a while back that pink is the new black.  I think pink is a great color for men’s underwear.  I know there are a lot of you out there saying, “I would NEVER wear pink underwear!”  The reason I like it and think it took off the way it did is it’s simply that…unexpected!  When you think of men’s underwear, you think of blues, reds, whites, and other bold masculine colors.  You don’t think of something as pink or pastel being quite manly enough.  Pink, however, came into its own last in 2009.

The trend started a few years back with Baskit‘s Pink Jock.  It then sort of disappeared and then returned strong this year.  There were two companies I really noticed that used pink, being Timoteo and C-IN2. Timoteo used pink in its low rise briefs and jockstrap.  Both were equally as hot where as C-IN2 used pink in its own line.  They created the Prime line containing briefs, trunks, and t-shirts, all in pink.  Both styles are still available.

Will pink live on this next year?  I think pink will stick around but I don’t think it will be as big as in 2009.  I think the release of pink will make way for many other colors never before thought of for men’s underwear.

MESH

The next trend is Mesh.  Granted, mesh can look cheap, but many companies made it very sexy and fun this year.  I have seen mesh, over the years in the back of a magazine (yes I’m dating myself), and it never really looked comfortable.  They were the kind designed to be taken off, if you know what I mean.  This is not the case of the new mesh underwear of today.  They are designed for comfort and sex appeal.

Mesh really made it mainstream this year with companies such as Andrew Christian, Go Softwear, and Aussiebum creating various styles.  This year also brought new players into the underwear business. BumGear is a line that has mostly mesh underwear that is fun and creative.  The best thing I like about BumGear is they are very colorful.  Most mesh I have seen in the past has been plain black or white.  I love that BumGear has put thought into colors and focuses on different styles.

If you didn’t hear our podcast with AussieBum, they created their mesh pair as a way of getting a certain model to wear them.  They weren’t serious about producing them, but after they had the model try them on, they were on to something and decided to create it as a line.

Mesh, I believe, will continue to be strong into 2010.  The mesh segment mainly came into its own at the end of 2009.  More and more companies are releasing them and I hope we continue to see bold and creative styles.


AUSTRALIAN UNDERWEAR

I think of this year as the break out year for Australian underwear companies.  We are all familiar with AussieBum.  The company has been around for ten years and has created an image of a fashion forward company.  They never stand still and something new is always coming out.  One thing I predict for AussieBum is they are soon to be a major player in the US market, if not already.  I think they currently have an influence on some designs, but that influence is going to grow.  If they were able to land a major department store to be the exclusive retailer, such as Macy’s, Bloomingdales, or Nordstrom, they would take off even greater and obtain a larger market share.

AussieBum is not the only company we saw out of Australia.  The other ones that seem to be growing are Tribe, Obviously, and Cocksox.  I know there are even more underwear companies in Australia, but these are the ones making it into the world market.  Cocksox is one of our favorites here at UNB.  As you know, I love undies with a good pouch and that is what Cocksox is known for supplying, hence the name.  Everything I have tried from them has been awesome.  They make great undies that fit a guy as underwear should.

The next company is Tribe.  They are stepping outside the box of traditional underwear.  They are doing mesh, patterns, and different fabrics.  They are relatively new and I think we will see more from them in the next few years.

Last, but certainly and never least is Obviously.  Obviously is another one with a great pouch.  When I first tried them, I wasn’t sure what I thought.  After wearing them for a day, I greatly appreciated their ergonomic design and unbelievable support.

All three companies aren’t afraid to do things differently in the areas of style, colors, and pouch design.  They have an audience that is willing to do new things.  We, in America, seem to have buyers who settle with functionality of underwear instead of fashion.  They need underwear and get the most inexpensive brands to do the job.  Times, however, are changing!  I know many guys in the states who have ordered all three brands and had them shipped.  Obviously now has American distributors such as International Jock and a few other sites.  Stay tuned and we will see more Australian companies emerge and I think all three mentioned will get much bigger on the world market and not only in the states.

These are only a few trends of the year.  I would love to hear what you guys thought were big trends for 2009.  What do you think we missed or overlooked?  I didn’t want the article to be too long so I just picked four!  There are so many more we could have chosen!

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HOLIDAY DEALS + 2(X)IST SALE ENDS SOON AT MALESTROM

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malestrom_holidayYou still have time to shop before the holidays so we present our latest holiday deals of the week: JM, Papi, Timoteo, Tulio, Rufskin & Unico from 10% – 25% off & more. Also, visit Malestrom‘s  ‘Holiday Gift Ideas’ page for more savings. Check ’em out!

This is your last chance to take advantage & save 25% off on every single 2(X)ist item. Hurry…this sale must end on Sunday, December 13, 2009.

We have new arrivals from Diesel & Tulio. Choose from a wide selection of underwear, swimwear, loungewear & sleepwear. They make great holiday gift ideas.

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