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March 2009

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Frivole has a new item of the week. The King Mini Boxer by Pipe!

ITEMS OF THE WEAK (IN THE KNEES)

The Pipe King: Be careful when you’re playing with the King of Hearts. Always wear boxers. Checkout our new underwear in stock now. Fabric: 93% Cotton, 7% Elastic Fit: Low Rise, Standard Brief

Amazon Hoodie: Put on a happy face in our super hunky all time best selling top. Now available in a shi%load of new colors.

FREE SHIPPING: Don’t forget you’ll get free shipping when you spend $99 or more at Frivole.com. So buy lots. Simply enter promo code SHIPFREE (all caps, one word) during checkout.
Have a frivolous week!

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JOE SNYDER CAMOUFLAGE GEAR

When we saw the new camouflage fabric, we loved it so much we decided to not just bring in the jockstrap, but also the cheek boxer, jock-string, and thong. We had just met our new model Stefano (more on him later) with his good looks and slim athletic build and we just knew he was just the guy for this new gear. And we were right.

All the new gear is constructed with Joe Snyder’s signature s-t-r-e-t-c-h Plyamide/Lycra fabric that molds and forms to all your assets. Each of these four styles have unique design elements:

The Stretch Jockstrap has a peek-a-boo pouch design, convenient when you get so excited from wearing this sexy gear.

The Cheek Boxer has a contoured front pouch and the back side is cut high and has a rear center seam that clearly defines each cheek.

The Jock String marries the styling of a jock with it’s wider front pouch and dual back string straps, but with an adjustable loop that joins the leg straps and act more like a string keeping the straps centered between your cheeks.

And finally, the Thong has a classic thong back but has a very narrow front pouch perfect for those who like to point to the sky.

CLASSIC BIKE SWIMMER JOCKS ARE BACK

First we brought back the Bike #10 and now we’re happy to announce the return of the Classic Bike Swimmer Jock. There’s just nothing like the classics and we wouldn’t be the ultimate jockstrap store without them.

NEW ACTIVEMAN EXECUTIVE JOCKSTRAP

You saw it here first! This stylin’ new jockstrap from Activeman has a white ultra thin one inch waistband and a black pouch. Wear it to work or to work out, it’s perfect for both. Of course the best thing about an Activeman jockstrap is the price – just $8.95 (US)

INTRODUCING NEW MODEL STEFAN

The new hottie in the photo above and starting to appear all over the site and in a new “extras” gallery is model and Toronto fitness trainer Stefano. With his good looks and fantastic athletic build, he’s the perfect package. And speaking of, he’s got it going on in that department as well.

Interestingly, he told us he was comfortable with nudity, so we not only got him in a lot of upcoming mesh jockstraps but we also asked him to demonstrate the peek-a-boo feature of the Joe Snyder jockstrap. Well, as a testament to just how erotic that jockstrap is, when he pulled his wiener out he had a full erection. That’s how turned on he was wearing that jock. Want proof? Just check out the final product shot for the Joe Snyder Camo Stretch Jock over on Jockstrap Central.


10% DISCOUNT CODE: “ireadit”

From now until April 1st, please accept this discount code that will get you 10% off your entire order on Jockstrap Central.

To use this code, just place something in your shopping cart on Jockstrap Central, then on the shopping cart page, enter “ireadit” (without the quotes) in the discount coupon box and then hit the “Add Coupon” button. 10% will then be deducted off what’s in your shopping cart and anything you add to it afterwards.

dmksp6logoSuper hot actor/model Dave August shows off his lean muscled, hard physique …and big .. shamrock in this new hot series for DMK underwear. Dave had fun playing the sexy playful role for this DMK St. Patrick’s Day shoot…(although clearly much bigger than any leprechaun). He is wearing the signature DMK design in green satin and sheer mesh -and just barely wearing the square cut tie dye design… Photographer Peter D. Brown (www.peterdbrownphoto.com) had a great time creating these sexy shots with the charming green eyed Dave August for DMK (www.dmk-designs.com).

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I had the great opportunity to talk to Diane from DMK Designs the other week. We started off as a phone interview that had to turn into and email interview. Diane is really a great person to hear her story of how she got into the world of underwear. I have brought you many pictures and along with this posting is the model Dave August. I have posted a lot more pictures in a separate posting, and more info about him.  And now on with the interview

We did how did you get into the business?

Well, you heard my scary story!  I’m a straight woman.  We want guys to look sexy too!!  We shouldn’t be the only one’s wearing hot under-things!  Those boring old white department store renditions of “Depends” just don’t cut it!  No wonder women get “headaches”!  My evening of debauchery made me realize that all men, given the opportunity, would want to look sexy.  I’m here to fulfill a cause!!

What inspires you for you different designs?
I do not troll other designer’s sights, but of course I do not live in an insulated world.  I literally get my designs in a pre-sleep mode.  I dream them up.  Usually, the closer I get to REM, the better the design.  I’m a bit of a rebel – I hate to conform to color trends (unless they were in my design-dream) and other “supposed-to lists”, but I occasionally find myself in a spot where a design that is selling, is not a “fashion” color, so the fabric becomes difficult to find.  Because of this, I have to pay some attention to trends.  I am realizing that the more fun I have with my designs, the more my customers like them.  My designs can get crazy, and usually have to be tempered.  I used to be a Show Girl.  If I had my way, my undies would have sequins and feathers!  Yipes!

What is you most popuular or some of your popular designs?
Well, if I have to narrow it down to the most popular, I would sat the Hawaiian mesh design has been amazing, both in the sheer front and in the solid pouch designs.  I took a risk, guessing that guys wanted to look sexy and have fun designs.  The sexy mesh is very hot, and the retro-Hawaiian fabric is fun and carefree.  The combination is terrific.  I incorporated that silhouette, which is now a Signature Design, with other great fabrics for holiday specials and sales have been great!  That Mesh and the sexy style line is just too fun to pass on!

The Boomerang and the Square Cut Tie-Dyes have also been popular sellers.  The Boomerang, which comes in 4 color combinations, has strong clean lines, with a masculine accent (Its a “boomerang” after all!).  The Square Cut designs have a relaxed fit, you can see everything!  The Tie-Dye is unexpected and frankly, HOT.

I was hesitant to do the new Y-String Thong, but they have been flying off the shelves!  This just confirms my belief that whatever a guy is wearing on the outside, sexy underwear can create the “I’m sexy” vibe!  I will be coming out with more colors very soon!

Do you have anything planned you can tell us about, anything in the works?
I don’t even know where to start!  My head is swimming with new designs – only a few of them are on paper (I make my own patterns and first samples), let alone being sewn!  Thongs, Jocks, Briefs, and dare I mention Muscle Shirts are all on the list.  I can’t give away the fabric combinations yet, but they will be HOT!

Your models are great, what makes you pick a model?
I have to credit my wonderful photographer, Peter D. Brown.  I have never met such a passionate photographer.  He lives his work.  After my first shoot, I gave him carte blanche.  I make the garments, Peter selects the models and the mood.  Peter is absolutely wonderful!  You can see more of his great images at www.PeterDBrownPhoto.com

What is your favorite thing about being in the world of men’s underwear?
Uh, men…
🙂  🙂
Besides the obvious, this field is full of really wonderful people.  I have never been in an industry where “competitors” are welcoming and helpful.  I am relatively new to this industry, and almost all of the people I have met at trade shows and the like are terrific people.

Check out all of Diane’s designs at DMK and we dare you to wear Them!

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Here is the Model from Cityboyz Fashions, and here is what Steven says:

My name is John and I was discovered by Steven Brown. He had approached me in the locker room at a local gym, and commented on my physique. We spoke for a few minutes and exchanged contact information. In the following week he had contacted me with the unique opportunity to have a photo shoot and we have been friends ever since.

Currently, I am a senior in college and I will be graduating with a degree in business. My hobbies are: playing guitar, listening to all types of music, working out for hours, studying anything business, and enjoying any sport you can think of.

Age: 22
Height: 6″4′
Weight: 230
Waist: 34′

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mensuas2008aIn celebration of St. Patricks Day, we are offering 12% off your next order at Mensuas. Use promotion code stpat09 at checkout and save on all regular priced merchandise. Offer good untill 3/17/2009.

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Joe Snyder Camo Running Short

  • Joe Snyder Camouflage Running Short is a great designed boxer that offers great comfortable and flexible movement, a great coverup over a bikini or thong.
  • Regular Price: $24.00

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Ginch Gonch Ebony Ivory Brief

  • Ginch Gonch Ebony Ivory Low Rise Brief is from the Ginch Gonch collection of mens underwear. Fun, Sexy and very Smart underwear for a man who loves to live like a kid again. Very comfortable and soft.
  • Regular Price: $20.00

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Unico Naufrago Brief

  • Unico Naufrago Brief in blue is an attention grabber and very sexy brief for men. Lavish yourself in the luxurious fabric and attention to detail from Unico.
  • Regular Price: $18.00

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10 Percent is giving you 20% off one item, for two days only. So if you had your eye on that new swim suit or pair of briefs, head over and get them now. This offer expires Monday March, 16th.

secondary_product2Is Pink the new black? I t sure appears to be the case lately. C-IN2 has had limited edition pink undies before now they are releasing an entire line of pink. I think they are really cool and hope to get some.

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Presenting part 2 in the series by DAniel Milijkovic, designer for the men’s underwear brand Obviously, on the 10 things that make men’s underwear comfortable

Part Two: Breathable, Natural Fibers

There was a brief (no pun intended) moment in time when synthetic underwear such as nylon, polyester and rayon were in, thankfully not any more.

So why breathable, natural fibers; primarily to reduce heat build up in your pants.

While there’s still some debate over the exact impact of heat build up on fertility, links have been found between elevated testicle temperature and reduced sperm count, and DNA damage. So why take the risk?

There are a number of materials out there that provide for a more comfortable, breathable underwear experience. For maximum comfort there really is only one way to ensure that your underwear is breathable and that is to go with natural fibers.

Cotton is the most common natural fiber used in underwear manufacture and has been for a a while. Another increasingly popular natural fiber is Modal. Modal is a fabric derived from beech trees and is an excellent conductor of heat, drawing it away from the body. Underwear manufactured from either of these natural fibers, will always be more breathable than synthetic counterparts, adding to the overall comforts of the underwear.

The Obviously for Men range is made from Modal material to ensure a breathable, natural environment is created in your underpants. So when choosing your next pair of underwear, if you have comfort in mind, make sure you choose a pair that is made from natural, breathable fibers.

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Iqoniq is a brand that has been good to me over the last year. They are a European brand that has some great stylings in both underwear and swimwear. They have a terrific line of underwear called Iqoniq Basiq.

The Basiq  line has Athletic Hipster and Athletic Briefs. Tiqoniq2he Hipsters are like trunks or boxer briefs here in the States. They come in white and black and are 14.95 Euros. As I said it’s a European company so all pricing in this posting will be in Euros. The Hipster has shorter legs for ease of motion and extra comfort.

The Athletic Brief is available in White, Black, Blue, Red and white/blue. This brief is 12.00 Euros. It also has the iconic Iqoniq waistband. They are smaller cut then traditional briefs but they are for a guy who want’s a sports brief, rather then a tighty whitey brief.

The entire line is very form fitting and will accent your body. Iqoniq is known for it’s sporty stylings and great profiles. They mix the traditional with the new. The briefs has very traditional profile but low rise body conscious cut. You can tell that a lot of work goes into the design of their underwear. Everything is thought out iqoniqand well executed.

If you want to try Iqoniq you may try the two or three pack solutions. The two Hipsters are 24.95. While the three pack of briefs is 25.00. It would be best to get a three pack of briefs then buying one separately.

If you want to try Iqoniq now is the best time to do it, for the rest of the month they are doing free shipping. This includes international shipping. And while you’re there check out the swim wear. The Odyssea is one of my favorite ones they have. Although, last year they sent me an Aquaric swim suit and it is very well made and  had held up really well.

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New Line – PPU Underwear
PPU Underwear is another Colombian import of high quality affordable men’s sexy intimate apparel. We are pleased to offer selections of boxers, briefs, and sexy thongs from this exciting new collection. The prices are unbelievable considering the quality fabrics and construction.

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NEW JOE SNYDER LAUNCH Collection
Joe Snyder continues to add to their popular collection by introducing the new LAUNCH Collection. The group features an enhanced design which gives an upfront pronounced pouch. 80% Nylon / 20% Lycra.

Don’t forget we also have a BUY 4, 5TH JOE SNYDER FREE promotion as well which in an incentive to try a good selection from their multitude of colors, styles, and designs.

papi360x500Cityboyz Fashions has some great new Papi underwear in stock. Are you ready to see whats new? If so head over and check out the great new lines from Papi.

Papi is a term universally spoken, utilized and understood to celebrate the spirit, strength, and sex appeal of today’s young man. Papi Underwear is a premium brand that targets todays young consumer where luxury is important in all aspects of life.

Enter the world of Papi where excitement has no end!

Papi’s, famous underwear is available at your fingertips from Cityboyzfashions.com.

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This Saturday Only…
The Great Underwear Trade-In at the
Andrew Christian Factory Store in Glendale.

Just bring us 3 pairs of your old underwear and
we will give you 50% off a new pair of Andrew Christian Underwear.

NEW EXTENDED HOURS:
Monday-Friday 10:00am to 6:00pm
Saturday 12:00pm to 6:00pm

LOCATION:
325 West Cerritos Ave.
Glendale, CA 91204 USA

*50% discount only applies to full-priced merchandise. You may bring in any brand of men’s underwear. For each additional set of 3 pair you bring in we will extend the 50% discount on 1 additional full-priced pair of underwear per set of 3. Offer only valid at the Glendale Factory Store, Saturday, March 14, 2009.

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Undergear has free shipping on orders over $50. But Hurry this sale ends tomorrow. You can get some new swim wear for spring and summer! Just use code U9A302 at check out.

2-11If free shipping wans’t enough you can wint a trip to NYC to a photo shoot for Undergear. The contest is now until May 3rd.

fresh2xistFresh Pair has a sale on 2(x)ist underwear! If you’re a 2(x)ist fan you can get a free pair of underwear or a tank, if you buy four pairs. So if you need to stock up now is your time to shop.

Fresh Pair is also having a $400 wardrobe giveaway on Ginch Gonch if you leave a qualified review on their site. Who couldn’t use $400 to get some undies! Head over to their site for all the rule and see how you can win!

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I ran across this great company when I was on Twitter! I have found a few companies on Twitter that we will be bringing you. Quake for Men is based in the UK. They have fun and cool site. I say no matter where you are go check it out!

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Brand Profile: Bruno Banani
This German company has a very high standard of product.  The mixed fabric styles tend to be distinguished looking, with very light and soft to the touch finishes, giving the wearer complete comfort and luxury.   The more cotton based styles tend to concentrate on the fashion ranges.

The Products:
Boxers, low rise, briefs, hip briefs. Hip shorts & strings.  Strong swim offering.

Our View:
It’s such a shame that Bruno do not advertise heavily in the UK as they are a little more expensive than the more well known brands; this is more than justified by the quality of the materials they use and the brilliant “construction”.  It would just help if they were more pro-active in getting that message across to the UK customer.  The feedback we get from our customers is that while they are more expensive, they are worth every penny.  Bruno tends to have a loyal following and therefore a high percentage of repeat purchases.

Bruno tends to bring out quite wacky and retro prints, some work very well and some don’t!  This year’s theme is Peace (which is one of the designs that has worked).  All fashion styles come in limited edition branded packaging.

Worthy of Note:
Sizing:  Bruno is slightly less generous in their sizing than other brands.  Customers who are borderline (say between a small and a medium) should upsize unless they like their undies tight!

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Brand Profile: HOM
The French Brand!  Well known in the UK, but with a much stronger presence in Europe.  Many styles are reserved for the European markets, but can be made available in the UK if we really want them.

The range extends from their Basics, through fashion and into “functional” such as performance underwear for the more sporty or athletic guy.

The Products:
Boxers, Briefs, Low Rise, Mid Cut, Sports, thongs and strings.  Swimwear, vests and long sleeved tops

Our View:
Hom has a loyal following in the UK and because of that will always sell well.  However we fear that they have “lost their way” a little and some of the recent designs have lacked the edge and style necessary to appeal to a younger audience.  In our view sometimes a brand more at home with the more mature customer.

2XIST CLEARING SALE EVERYTHING $9.99 WHILE SUPPLIES LAST

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We are clearing our warehouse, come and shop this last minute sale, Every item
in the 2xist Collection is $9.99. Click in the picture to take you to our 2xist Sale25

Our Price: $9.99
List Price: $ 22.00

Clean The House

GO Softwear
We are making space for some serious changes around here, so take advantage
of this and help us Clean the House!! @xist, C-In2 and Go Softwear are on Sale,
Expect More Soon

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Our Price: $20.99
List Price: $10.99