Croota is a really great brand we cover from Australia. We have reviewed them and we love the fit and feel of the brand. We are excited to see some new lines from them, and the first one is the Pattern Breaker Bikini.
- The pattern is inspired and designed from the stars on the Australian flag as well as Croota’s star logo.
- Inserting a partial and breaking silver satin logo on the elastic band is the hardest technique for manufacturing and this design can only be found on
- Croota’s new designs (First time anyone has attempted this in the market) This effect on the logo really has to be seen in person to be appreciated.
- Comfortable bikini type for an active life style
- 95% Cotton, 5% Spandex
Find this and more from Croota at their site! http://www.croota.com
Today’s Brief Distraction features Cellblock13 from Timoteo! This is the his line that is a little more fun and fetish then the regular line. Let us know what you think of the line.
You may have already seen this Brief Distraction today. C-IN2 sent it out to all their email subscribers as a way to salute the athletes in the summer Olympics! We think it’s a fitting tribute!
We have two popular posts. The first is the K’mando pouch and the second is 2(X)ist Evolve at Target. I have noticed a lot of comments lately that people aren’t finding the brand. I did some research and found them at a few Target stores around Atlanta. Ranging from in town out to the burbs. Then I went to the Target website and found they had many styles, even more then the stores.
What I found in the stores was that they are doing the plaid and camo patterns. The two patterns are available in a brief or trunk/boxer briefs. Now for the most important, the pricing, Target seems to have two price points $11.99 and $12.99.
If you are having trouble finding them at stores then I suggest going to the Target site.
On another note we are going to start reviewing more moderate priced underwear. This includes Evolve but will also expand to retailers such as J.C. Penny, Belk, and more. If you have suggestions who we should review then let us know in a comment here or email us!
We love it when companies redo their websites and make them better. This is what Freshpair.com is doing. They just launched phase one of their website redesign. The main page has been totally redone (as you can see above.) Once you get to the main page you can choose men’s or women’s. Once you choose men’s you can get four categories, Designer, Bold, classic and Thrill. The categories are pretty self explanatory. Designer is all the great designer underwear companies you love. Bold are bold and vibrant colors, Classic are the classic styles that are perfect for the gym and thrill are those that are extreme and fun!
The site now boasts and Experts section. Where you can get advice on underwear, fashion and more. This includes and underwear guide, travel tips, performance underwear and more!
This is only phase one and over the next few months we will see more functionality. We look forward to seeing what they have in store for us! Go check it out today!
We all love a sale and a sale on top of clearance is awesome. Undergear.com is is giving you 25% off sales and clearance. Make sure you use U2PN at check out. Every day you get free shipping off orders $75 or more.
Ready for another great deal from Baskit? This week’s pair is the SnugFit Seamless Trunk. What makes this pair so different, it doesn’t have a traditional waistband. It has a great fit you won’t want to miss. Also check out all the other pairs on special
Our friends over at Dead Good Undies has new Doreanse Underwear. Some as low as £7 a pair. They are a pair we haven’t covered much but we think they are definitely worth a look or two! Lastly, they have a big Bruno Banani Sale. You can save up to 50% off select ranges! Go to Dead Good Undies to check it out!
Today’s Brief Distraction is from Andres Ramirez. He’s got a whimsical style that I think is pretty cool. He’s doing something fun with underwear and makes it his own! We hope you enjoy these too!
This is a great video because next week We will be at Magic/Curve and will bring you the most up to date undies info on the all the new lines coming out. This is what it looks like at shows!
Summer is almost over but that doesn’t mean you can’t get some GREAT swimwear to enjoy the rest of it. Labor Day is right around the corner and you can get up to 50% off swimwear at Freshpair.com . We are talking great brands like aussieBum, Diesel, Emporio Armani and more!
Today’s Brief Distraction is from Jockstrap Central! This is part of their new series for the Jack Adams Jockstraps. They are using different models as we have said so what do you think of a non traditional model?
With three new collections: America – Made in USA, Simple and Active debuting this upcoming Fall2012, Baskit Underwear(www.baskitwear.com) teamed with infamous NYC nightlife photographer Marco Ovando (www.marcoovando.com) for an exclusive shoot titled “Winners and Losers”. Known for his impressive porn-chic style in videos for Cazwell and work for Sephora, Maxim and Next, Ovando recruited his boys…an impressive collection of NYC denizens: DJ Carlos Jadraque, Jimmy Gonzales, Anton Antipov, Char DeFrancesco, stylist Avi Vichner and Johnny LoiSada to star in the image campaign. The raw sexy and sporty fun boxing themed shoot, the images shot in duos feature the models in before and after fight shots. In many ways… its hard to determine which is sexier.
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*Coupon Details: Get 25% OFF all online merchandise excluding Underwear of the Month Club and gift wrapping services. Use Coupon Code 25sale812 at checkout. Code does not work with PayPal or Google checkout. Please make sure there are no extra spaces before or after the coupon code. Sale will be honored at the Andrew Christian Flagship Boutique on Andrew Christian Brand merchandise ONLY. May not be combined with any other coupons or offers. While supplies last. Offer subject to change anytime with out notice. Offer expires: August 13, 2012, 2012 11:59 PT.
Shop at:Andrew Christian |
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Men’s Underwear Store now has the 2(X)ist Gold, New Brand G-Star, New Tulio and register to win a pair of the N2N Boot Camp undies
Shop and enter at: http://www.mensunderwearstore.com |
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Free Domestic shopping or half price international shopping plus 10Percent.com. This is a limited sale
shop at: http://www.10percent.com |
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New styles continue to roll into the Skiviez warehouse. Fresh off the loading dock is 2(x)ist Athletic. Grab a pair today!
Shop at: http://www.skiviez.com |
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0% OFF 2xist Orders > $100.00 (ERG-2XIST) Make a play for 2(X)IST ATHLETIC. Supple piqued cotton is in league with four engineered fits for a winning look with a vintage feel. Go for the win. 2(X)IST ATHLETICWe are offering 20% off 2xist Orders > $100. Enter code ERG-2xist at checkout. Modus Vivendi presents the denim collection. A whole range of new modern fetish must have underwear! All designs made of jean printed look material: viscose and elastane. Leather look front detail and adjustable cotton cords. The collection includes jockstraps, briefs, and boxers. All are available in black and blue denim options. Check out the latest swimwear arrivals from 2EROS (Australia). Shop at: http://www.erogenos.com |
Today’s Brief Distraction is from photographer Andres Ramirez. We hope you have enjoyed the group of pictures he has let us share. They are a lot of fun. This picture features ES Collection. Let us know what you think!
We had a lot of fun with the Underwear of the Week Last month and our very first Underwear of the Month! This leads us to the second month of Underwear of the Week & Month. For those of you who don’t know the schedule for underwear of the week is as follows. The first week is a brief, second is a jock, third is a thong/other pair, and fourth week is a boxer briefs.
2(X)ist released the new Gold line this month. We felt it was perfect for our brief of the week! The one thing that really caught my eye was it’s classic style but not boring. Gold is available in either black or white with a contrasting gold waistband. That contrast makes it perfect to wear under a tux or favorite jeans. You could even wear to the gym and not raise too many eyebrows.
- Available in Black or White
- 96% Modal / 4% Spandex
- Classic contour pouch design
- Available for $30
The reason this is the underwear of the week is for it’s design and classic styling! You can get this pair directly from the 2(x)ist
C-IN2, known for its Sexy, Bad-Boy underwear and clothing brand,unveils the newest installment of provocative videos showcasing its new men’s athletic and fitness products. Launching today, famous model and writer, Daniel Garofali reveals the latest C-IN2 video featuring, GRIP, by C-IN2. (Video Available Online at: www.C-IN2.com )
Developed in response to in-depth customer research and demand for high performance athletic wear that actually feels great against the skin, GRIP speaks to the brand’s active male demographic and is the first dual-layer, cotton-spandex moisture transport product of its kind on the market. The GRIP line features a plethora of styles including: Strong Arm Shirts, Crew T-shirts, Crew Long Sleeve Shirts, The Profile Brief, The Army Trunk, The Compression Short, Long Underwear, and the most popular, the GRIP Jock…all complete with the high-quality construction and reliable fit C-IN2 customers demand. The collection is currently available in both white and navy blue.
“If sweat cannot evaporate, the body cannot cool down. If the body cannot cool down, you cannot perform at your best. We wanted to create a product that was performance enhancing and felt really great against the skin. Traditional Poly blends do wick, they simply do not feel good. We seek to deliver products that always make our customer look and feel their best. Whether you’re in the gym, on the court, on the dance-floor or in the bedroom, GRIP ensures you can “Sweat Longer,” said C-IN2 Founder Gregory Sovell. “Our new GRIP line combines unparalleled athletic support and moisture transport properties, with the comfort, and quality for which we are known. We encourage every active male out there to get rid of their poly-cotton products, and Sweat Longer with GRIP.”
To showcase their athletic prowess, the brand tapped international model, and writer Daniel Garofali to star in the new video. The video features Garofali engaging in one of the most difficult Olympic sports, the pummel horse. As he gets a GRIP on his routine, and sweat drips from his ripped body, animation clearly showcases the benefits of the moisture transport fabric.
On the heels of the recent “FILTHY Parole Video” launched in spring 2012, this campaign aims to introduce the GRIP Athletic collection to a market of active male tastemakers in a tone that that promises to inspire new levels of athleticism, while driving home the main message of the product’s benefits.
The New Video can be seen at: www.C-IN2.com or on the brand’s Facebook page:www.facebook.com/CIN2ClothingCo
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Jockstrap Central has just introduced Jack Adams with their latest blonde muscle hunk Chris putting the new Ranger X Jocks through their paces. ![]()
Ranger X Jockstraps are equally stylish as they are rugged with their take on the traditional mesh pouched jockstrap. The thick but surprisingly soft and comfortable knit pouch has a vertical ribbing to allow for horizontal stretch. With a fully functional horizontal fly that allows you (or someone else!) to reach in and go digging for gold. Then the style comes into play – the outsides of the pouch plus the fly opening are all edged with piping creating some pretty awesome lines. Add to this the lines created by the leg straps that extend around to the front traveling across the top of the pouch crossing the fly piping and form an x on each side(hence the name) – it’s nothing short of stunning.![]()
Finally, the Ranger X includes a super comfortable, sturdy plushed 1.5 inch waistband and 5/8 of an inch wide leg straps.![]()
Style aside, you won’t find a better constructed jockstrap with double reinforced elastic and double stitching throughout and ingenious handling of the leg straps where they attach to the base of the pouch to prevent twisted straps. Pretty incredible when you consider the totally affordable price. The Ranger X Jocks come in solid black, black with red detailing and black with white detailing.![]()
Get them now at Jockstrap Central
Today’s Brief Distraction is from Baskit! This is the America line which is Made in USA. The line will be released this Fall. I got a chance to see it back in Feb at magic and I loved this line.
Baskit Underwear (www.baskitwear.com) teamed with infamous NYC nightlife photographer Marco Ovando (www.marcoovando.com) for an exclusive shoot titled “Winners and Losers”. Known for his impressive porn-chic style in videos for Cazwell and work for Sephora, Maxim and Next, Ovando recruited his boys…an impressive collection of NYC denizens: DJ Carlos Jadraque, Jimmy Gonzales, Anton Antipov, Char DeFrancesco, stylist Avi Vichner and Johnny LoiSada to star in the image campaign. The raw sexy and sporty fun boxing themed shoot, the images shot in duos feature the models in before and after fight shots. In many ways… its hard to determine which is sexier.
Mack Weldon thinks it’s time to get back to basics with, well, basics. At a time when men have become a legitimate fashion consumer force, why are millions still settling for less when it comes to what they wear under all those well-tailored suits and name-brand jeans? It’s a question Brian Berger and Michael Isaacman have been contemplating for some time. And their conclusion? The creation of Mack Weldon, an online men’s essentials line developed with fit and function at its core, featuring the fundamental pieces that compose the base of any outfit: undershirts, underwear and socks.
“Shopping for underwear is a necessary evil that typically requires going to a department store or mall. Once you are there, it gets worse – a sea of merchandise, loud, flashy colors and inconsistent product that never fits the same,” says Brian Berger, Founder and Chief Executive Officer of Mack Weldon. “As a brand, we want to deliver a superior, more convenient customer experience driven by great product and an online relationship.”
Men want shopping for underwear to be as painless as possible, so maintaining quality and consistency of fit is essential. Mack Weldon aims to offer its customer a reliable fit, making replenishment simple and quality ensured. “Fit is a key factor when buying a basic since it touches your skin and dictates the look and feel of everything you wear on the outside. Our products are designed specifically with this in mind and deliver a wearing experience that is truly unique,” says Berger.
Each piece is engineered to promote comfort, mobility, moisture and odor management, and recovery. With a specially formulated 18-hour jersey fabric, underwear and undershirts retain their shape after repeated wear and wash with a minimal amount of shrinkage.
Berger and Isaacman have given the Mack Weldon shopping experience just as much thought and investment as the products themselves. The web-based functionality of the brand allows for a more convenient way of purchasing these much-needed items, with the added bonus of volume-based pricing based on value of purchase. Consumers can easily order and replenish their stock, even signing up for auto-replenishment so that the dreaded act of shopping for basics is virtually eliminated.
The line will be available on www.mackweldon.com beginning August 2012. The launch collection will include Undershirts and T’s ($28-$32), Underwear ($19.50-$24) and Socks ($12.50), each in an assortment of tasteful colors.
The brand will also be featured in select retail locations where, Berger says, “It must be a convenient environment for guys to shop.”
PR Newswire (http://s.tt/1kifp)
Have you shopped the Andrew Christian 25% off Everything sale? If not you better hurry. You can save 25% off with code “25SALE812” at check out. Coupon Details: Get 25% OFF all online merchandise excluding Underwear of the Month Club and gift wrapping services. Use Coupon Code 25sale812 at checkout. Code does not work with PayPal or Google checkout. Please make sure there are no extra spaces before or after the coupon code. Sale will be honored at the Andrew Christian Flagship Boutique on Andrew Christian Brand merchandise ONLY. May not be combined with any other coupons or offers. While supplies last. Offer subject to change anytime with out notice. Offer expires: August 13, 2012, 2012 11:59 PT.
Today’s Brief Distraction is from Cellblock13. Which is a really fun line from Timoteo. It’s not for everyone but for those who dare to wear it can be very sexy. Timoteo worked with Trenton Ducati and Tate Ryder on this shoot for CellBlock 13. Timoteo :”I loved working with both these guys, both down to earth and easy to work with. It was a fun shoot and looking forward to shooting with T&T again.”
It’s almost assured that if you’re reading this, you know all about the Jockstrap-how it’s typically made, what it’s basic purpose is, etc. For those that may not, a jockstrap is an undergarment that both covers and supports the male package while simultaneously leaving your behind exposed to the world, or the backside of your shorts and pants. The long story on Jockstraps is that they were invented by a guy who started Bike and the brand’s jockstraps are made very similar to how they were made over 100 years ago. We’ve come a long way since then, and thank heavens for that.
For those of you that haven’t read my evolution into the world of men’s designer underwear, it shouldn’t come as a surprise that I have to evolve when it came to the typical understanding of what a jockstrap is good for. It wasn’t until I got into underwear in the first place that I decided to purchase my first jockstrap. I was doing rigorous circuit training and my trunks just weren’t cutting it in the support department. I opted for the traditional and safe Papi 3-Pack Cotton Jockstraps and thought that’d be the end of my journey. After those passed their sell-by date, my underwear evolution was well under way, and I wanted to keep with the traditional, but seeing all of what I just refer to as “Fashion Jocks” I snapped up some of the 2(x)ist All-Star Jocks as well as some Go Softwear Cotton Lycra Jockstraps. For the most part, I was happy. Not only was I getting the practical support a jock offered me, the nice colors provided an added boost to my self-esteem.
It wasn’t until I decided to start blogging about my underwear collection, and visiting sites like the brilliant Underwear News Briefs and some of the other friendly underwear bloggers’ sites that I discovered that men were actually wearing Fashion Jocks under there everyday clothing. While that should have been more than obvious to me at that point, I am a slow-to-school straight guy, so bare with me. I tried to join the trend back in March, wearing one of my Go Softwear jocks to work and it wasn’t the greatest experience. The thick cotton, that is great for comfortable and supportive workouts quickly became swampy and cramped. I came home, dying to get my jockstrap off, and was resigned to the fact that I just wouldn’t be a jockstrap guy.
A few weeks passed, and as I started showing off my underwear collection, the fact that I didn’t wear jockstraps as daily wear was a negative in two ways. Primarily, it was locking me out of reaching more of you guys (our invaluable followers and fans), but second, (which was an eventual realization) I was missing out on one of the best styles of men’s designer underwear out there! However, I remained frustrated. I wanted to try some more “wearable” fashion jocks, but for the most part, the ones that I was attracted to shaped up to be similar to the ones I already had, fearing they’d fit the same and cause similar problems.
And then, came my “Ah Ha!” moment…
Not long after my failed attempt, I discovered what is perhaps the most brilliant (and in my opinion best) fabric in men’s underwear design today, “Rayon”. A pair of Obviously for Men briefs (which I wore yesterday) introduced me to the fabric’s magical qualities and I was hooked. It didn’t take long for me to put two and two together. Obviously made jockstraps with rayon, and knowing how soft, form-fitting (I’ll discuss this, later) comfortable and most importantly, breathable the fabric was, I decided to try one. Once I got it on, I was in heaven. After wearing it for the day, I finally realized what I had been (knowingly) missing-I knew why so many men loved this style as everyday wear.
I had found the perfect style of underwear for me, and needless to say, I became obsessed. My jock collection exploded and continues to grow when new rayon jocks hit the market that I cannot live without. A jockstrap made with rayon, is the Jockstrap, done right. For those of you who do not know, Rayon is a fabric made from cellulose fibers of bamboo. It’s incredibly soft, and while not the most moisture-wicking, it is still near the top, but what makes it most comfortable is the fabric’s elasticity. While there are several jockstraps on the market that use similar fabrics to rayon, I am convinced that the Jockstrap is at its best when the pouch is made of the stuff.
What we know about all underwear made from rayon, is that it allows your package to sit in its most natural state, hanging away from your body and in front of your legs. While some men may argue that this feature doesn’t give them the support they’re looking for, I disagree. For those of us working 8-12 hour days, a jockstrap with a rayon pouch is the penultimate in all-day comfort because it’s doing the job all underwear sets out to do, but does so in the best way, performing the task without so much as a little reminder of what it’s doing.
While the rayon jockstrap provides excellent support, I think its best part is the fabric’s body-hugging fit. When laying on the bed, it doesn’t appear that there is much to a rayon jockstrap pouch. The pouch seems much smaller than you would think it needs to be, but that couldn’t be further from the truth once you get it on. As soon as you’ve got your package secured into the pouch, the greatest thing happens, you’re done for the day. The fabric molds to whatever natural changes might occur to your package during the day. What I love about rayon in general is that for men like me, who are just slightly above-average between their legs, no fabric on the market does a better job in supporting us without ever cramping our natural “hang.”
Rayon is an expensive fabric, and for companies that produce huge quantity, it’s gets expensive to sell. In addition, its production costs typically mean that rayon fabrics will tend to be monochromatic. Most men prefer cotton jock straps because they come in the widest varieties of colors and styles, and do not get me wrong, this wholehearted endorsement of the rayon jockstrap is not in any way a slam on those designs or designers who do not produce them. A non-rayon design I favor is C-IN2 and their jock design. It has an excellent pouch that is very deep in its contour. Another great designer, N2N Bodywear makes jocks in just about all of the commonly used fabrics in men’s underwear design.
If you are like me, and are either afraid to start wearing jocks as daily wear, or have yet to find one you really feel comfortable enough in to wear for several consecutive hours in a day, I firmly believe the answer lies in the jockstraps that feature rayon as the fabric in the pouch design. I guarantee it will provide unparalleled fit and comfort and will reshape how you once viewed the jockstrap. It’s a design that truly is the Jockstrap, done right.




















































