Ok, now to the good stuff, what styles do you guys wear in each situation? This is one of my favorite questions of the survey. I think I’ve worn briefs to everything on this list. But to start, we asked about a public pool; most of you wear swim shorts, some do rock a swim brief, but very few wear a thong. I was hoping that the briefs were more than what you guys answered.

I’m not the biggest fan of lakes. Long story, and I won’t bore you with it, but the beach is way better at the lake if you’re in Chicago. Again you guys wear swim shorts, and the one surprising thing is swim briefs and board shorts are tied! Here in Atlanta, we have Lake Lanier and the gay cove where the boys go in speedos and thongs and hang out on boats. But it looks like most of you go conservative to lakes.

Now, I thought that the brief would overtake the shots for the beach but nope, you guys wear swim shorts to the beach, but the Swim briefs are growing. More beaches are very swim brief friendly. More guys need to rock them at the beach.

We finally have swim briefs on top. If you go to a private resort, such as a gay resort, one in Mexico, etc., you will break out the swim briefs and have fun. This is by a large margin too. I am super happy to see this result. Also, It’s one of the first places guys wear swim briefs; we have heard from several people that they felt comfy and rocked them there and kept wearing them after.

Private pools are pretty much anything that goes: the brief and the thong rule. Depending on the pool, if you are like some of my friends, you start in swimwear and then lose them throughout the day. But, I think more guys are comfortable wearing smaller styles around their friends than in public.

Lastly is private tanning. That means by yourself or in a tanning booth. More guys wear a brief or thong. You guys want the excellent tan lines. I personally love a swim brief tan line, but I can see more of you want that thong tan line.

We asked first what styles do you normally wear each summer. If you are like me, you wear different swimwear for different situations. For example, if you have a family get-together, most of us won’t wear the hottest swim brief or thong. The three main pairs you guys wear are swim briefs, Trunks, and swim shorts.

Thongs have gone incredibly popular. More guys are wearing them all over. You used to see them on the beach in Miami, but now it’s springing up everywhere. Guys want to wear thongs to the beach! So we asked who has worn thongs, who wants to wear them, and who doesn’t. A good 30% of you have already worn a swim thong, congrats guys. Another 30% want to wear a swim thong, and 35% have no interest in wearing a thong. Again, there was no right or wrong answer to this question, do what you feel is best for you.

So what are you guys buying this year? By far, you guys are planning to rock the swim briefs. Almost 60% of you will be buying them. One question I need to ask next year is what are your favorite swim brands! Don’t worry; I won’t be adding a ton of new questions.

I know not everyone has an addiction like I do and get 8-10 pairs of swimwear a year. But most of you guys plan on buying 1-3 pairs of swimwear. That’s a respectable number. But shout out to those buying 11+ swimwear. It’s like you’re my brothers in gear.

When you guys are shopping, what factor makes you buy when on a site or in a store. The first was The % off of a sale. There are many types of sales, from 10% to 50%, and the amount of the sale really influences you guys. I would say prob the bigger the discount, the more you will buy.

When you guys are shopping online, Free Shipping is a major influencer to buying. Going into the UNB Store, I knew I had to have free shipping at a good level for you guys and me. Many sites offer flat shipping, but more have like the UNB Store where you buy, and at a certain level, the shipping is free.

I thought this would have more of an influence if a store had more brands. While it’s somewhat important, it’s not a major factor in guying. I personally like a store with a good selection and not just—a few lines. But, sometimes, you guys know exactly what you want and get it.

You guys love new undies! You want the new next thing! If you read the blog, we are the only guys who can pick out this year’s lines. It’s a gift, but we are moving to a cycle where we no longer get new pairs in Feb/March and Aug/Sept, and it’s being spread out over the year. Just look at the business model for N2N Bodywear.

Most of you don’t shop on clearance. I know we have a core group who do, and you can find some amazing deals out there if you look. I say clearance is good for trying new brands. Especially if it’s an expensive brand, try it on closeout and see if you like it, if you do spend the extra money.

Ok where do you guys buy your undies. Going into this I would place my bets that online stores were king along with brand sites. I know Underwear stores are not prevalent outside of major cities. But I always love to hear where you guys like to shop. You guys do shop brand site pretty often.

See, you guys like Online stores as well. This one is very question that very few are going to answer always.

Specialty stores I consider underwear stores. Like I said, its not something most guys have access too. I wish this would change so the lower numbers don’t surprise me. I mean if all guys had a Skivies in Dallas, we’d all be in heaven.

Back in the 90’s and such Department stores had some great brands. However, flash forward to the 2020’s and outside of CK, the underwear at most department stores are kinda basic in my opinion. They cater to the masses and we aren’t the masses. They don’t have a lot of thongs or bikinis.

This is another area that is not what it used to be. TJ Max and Marshalls use to be a haven for amazing undies. I remember scoring some CK thongs, and bikinis back in the day. However now it’s mainly boxer briefs and tighty whites.

This slide made me happy. Not many of you buy your undies from discount stores, like Target, etc. Granted sometimes Target does have good undies it’s hit or miss.

I’m surprised more of you guys don’t shop Cheap undies or other deal sites. I think the most consistent deal site is Cheap undies. Others have come and gone.

This is an interesting slide because I was curious who buys undies from Amazon. It’s more than I thought. They have such restrictive rules for undies. Most of the more sexy pairs have to be shown without a model. It’s annoying, it’s why I like to stick to other online underwear stores

Ok guys what or who influences your buying? The first thing we asked was does your significant other influence your undies? Well, almost 50% say NOPE! I think most partners don’t really get into undies as much as we do ourselves. There are a few who love it and get it but I think we wear what we feel sexy and not what our partners think is sexy.

I’m always curious if brand emails influence you guys. I subscribe so I can find out what’s new on the market. It’s prob my top way to know when things are happening. If you have a favorite brand I suggest getting on their email list so you get word of new things, even if you buy it from an online store.

We do news write ups and we have them long and short. I’m just always curious what you guys think of them. Glad to see they are some what useful. but the majority of you guys find a little less value. So it has me thinking the content on the site. This will definitely impact going forward.

This one makes me sad more than surprised. It reaffirms that you guys don’t talk undies with your friends. I have several friends I regularly talk undies. I think we need to work on this and have it so guys are comfy talking about the undies they love or a new pair coming out.

This is interesting. I swear that reviews were much higher in the past. Almost 40% find that reviews are either a good deal or very important in influencing decisions. It’s another one of those things that I wonder if it’s something guys like but don’t realize they like. hmmm

This is something I have felt for a while. In certain industries influencers generate traffic and sales but I don’t think that social influencers in underwear generate as much. Guys like to see hot guys in undies but does this translate into sales. According to you guys not at all.

Ok guys this makes me feel way better. You guys do read and like underwear blogs. I know a lot has gone to IG, and other social platforms. But I think a blog will always be around and guys will want to read and see what’s new in undies.

It should come as no surprise price does influence purchases. I know the whole sale vs regular price. Plus new pairs and line generally cost more than those out a while. If you are like me on a limited budget for undies you will see what’s out there and plan your money accordingly .

Last is sales. This was a no brainer to put in and you guys did what I think. If it’s a good sale you will buy. If it’s a bad sale you won’t. We had a brand years ago who wanted to do a promotion with us and suggested 10% off. I told them it won’t move the needle. They insisted and we ran it and there was one sale with the code, one I made! To really be effective it has to be 20% or more.

This slide makes me so freaking happy. I’m glad to know that I have influenced 70% of you guys to buy something. I LOVE undies and really want to share that love with you guys. SO it means a lot you guys feel like you have received some value from UNB.

Another hard to read slide! But see the umbers below. None of this really surprised me greatly

We all have our underwear quirks. Some of us really hate certain things about underwear. One of the biggest is sizing issues, followed by labels and tags. These two have always been in the top 10 of things that drive guys crazy. But there are so many things that guys hate. I know this slide is a little hard to read, so I am posting the info as well:

Are there any we left off the list? This is a pretty comprehensive list but if you think there are more things to add comment and let me know.

Today we are going to check out what are you guys top factors for choosing new undies. We asked you about several topics and here is how you guys answered. This was one of those long questions where you got to rate many different criteria.

This one was a no brainer. Material is very important to all of us. I think this was the only one to have no one answered “Not important.” Good material is a must for choosing undies.

This is how is the underwear is cut. Is it comfy, are the legs too tight or too loose. Again another very important thing for you guys.

Another important issue is the fit and how the undies fit your body. We all know that certain styles may not fit us as well as well like.

About half of you really think the pouch is very important. I fall in this camp. There is nothing worse than a pouch that is too big or too small. Or for that fact too loose. It has to offer amazing support or really what’s the point?

One of the biggest issues we hear in undies is how inconsistent sizing is across brands and countries. It’s also very important to you guys as well. You really need to know which brands run small and which run larger. Although it seems most run smaller. Also, which brands only go up to 36 inch waist!

We all have a favorite style, a thong, bikini, jock, brief. When choosing new undies we def gravitate towards those pairs and what’s new.

This is another one that shocked me. I thought more of you guys would be more concerned on color then answered. I thought it would be one the top criteria. But it’s prob in the middle of the pack.

Again another, huh? This one is by far, some what important, which is middle of the road. Some of you I know are not very price sensitive. If you want it you’ll buy it. But, a lot more of us are very price sensitive.

I think sex appeal is one of those depends on the situation. If we are getting undies for work, it’s more functional but if it’s fun or date night we want it to be super sexy. That’s just my thinking

Is the pair fashionable? Some of you do and some of you do and some of you don’t.

Last is the construction of the pair, basically how well it’s made. This is important for you guys just not what I thought you guys would like.

One of the most perplexing questions about undies I have seem to be answered by you guys. I have pairs of underwear that have been worn out or I just don’t like any more, so what do I do with these old pairs? Do I give them to a friend? Put them in storage? Sell them or get rid of them.

The overwhelming response is toss them. To be honest I wasn’t expecting this far of a spread. I can see getting rid of those pairs that wear out or get holes in them, but not for pairs that you don’t like anymore. But, you guys have spoken.

So if you have pairs you don’t want and worn out I say thow them out, if you have pairs you don’t like give to a friend or sell!