Watch the new video of the latest JOR 2020-1 photo-shoot for your new OCEAN LAND collection. The location was in the Guatapé reservoir, in front of the beautiful Piedra del Peñol.
We hope you enjoy it!

TAKE IT OFF SALE – GET 15% OFF STORE WIDE WITH CODE: TAKEITOFF
We don’t normally encourage guys to take off their jocks (or underwear, fetish gear, shorts, cockrings, etc…) but this time it’s OK as you’ll simply be replacing it with some of the new gear you’ve snagged during our long weekend Take It Off Sale.
For the next four days, until Tuesday,February 18th get 15% off store wide with discount code TAKEITOFF. Use it and get a discount on all our jockstraps, jock briefs, underwear, gym shorts, fetish shorts, enhancing gear, harnesses, tank tops, socks and even cockrings. Brands we currently have: JC Athletic, Addicted Fetish, King Dick, Cellblock 13, Breedwell, Original Bike Jocks by Meyer, PUMP!, Stud, Wolf, Omtex, Male Power, Magic Silk, Raw Studio, McKillop, PPU and more.
The sale couldn’t be any easier: Simply visit our website and put anything into your shopping cart. On the shopping cart page, enter discount code TAKEITOFF into the coupon box then click the Add Coupon button. Anything in your shopping cart and anything you add to it afterward will be discounted by 15%.
*Sale and clearance items are not eligible for further discount as they’re already marked down more than 15% plus our brand new Raw Studio Slick-it Silicone Cockrings we launched this week are not eligible for the discount but they’re already pretty inexpensive. Everything else is discountable!
Shop at Jockstrap Central – Note link contains an affiliate sale link.

Clever Moda has a new collection coming out called Gypsy. It’s everything you would expect from a new Clever collection. We will have this at the UNB Store this coming week!

Looking for a super cool and retro bikini? If you answered yes then the new Tee Ball is a pair you have been looking for your underwear drawer. The new pair from aussieBum is just a lot of fun.
We are seeing a lot of brands embrace the retro styles. Back in the 80’s bikinis were everywhere. Some of the best were the simple cuts with just a small waistband and white. It takes me back to the classic Jockey Elance bikinis, which I know we have some fans of out there.
Hit a home run in our modern twist on retro style men’s undies. TeeBall is a super soft modal brief with harmonious colourway contrast bind on a neutral base. Light on waistband and superior on comfort, fit and shape; this aussieBum men’s underwear range has a contoured pouch and is sure to be an everyday favourite, so batter up!
The next best thing about this pair is the price. It’s on the lower end of price spectrum. It’s just over $10 (under being on sale).
Pair: aussieBum Tee Ball
Colors: Blue or Red (the top waistband color)
Fabric: 87% Micro Modal, 13% Elastane
Sizes: Small – X-Large
Cost: $12.45
DOH, I didn’t see this till today! LED Queens came out with Valentine’s Day Tights. They are great because they aren’t too specific to just be worn during February. They can be worn year round! Check out these and the other amazing tights at LED Queens site.

Are you in the mood for a little fun? Put on your Maskulo gear and have a great time. We recommend the jocks and harnesses, well we actually recommend it all.

Spandex is growing big time in the gear world. I remember when it first exploded on the market in the ’80s/’90s. Now we see a resurgence of love of all things tight and fun. Spandex comes in a few forms that guys are taking to more and more. They are singlets, runners, Sports Spandex, Spandex suits/Super Hero.

Singlets
Singlets aren’t new; they have been used for HS and collegiate wrestling for decades. However, in the last ten years, guys have been wearing these for various reasons. They can be worn out to a bar, a night in or to hang out around the house. Also, in the last ten years, we have seen singlets that have the back cut out or a snap-on pouch in the front.
Some of my favorite brands of singlets are Go Softwear, N2N Bodywear, Andrew Christian, and Gruff Pup.

Runners/Tights
In the last year, we are seeing a ton of guys wearing runners/tights to the gym. They are doing so without wearing shorts over them. These are amazing to work out in because they give you a lot more support in the legs when doing leg day or something leg strenuous. You don’t have to wear them to the gym; you can mix and match with your other fav fetish gear. Some guys are rocking the bulldog harness with black runners. It’s a super comfy outfit for hanging out at a bar or having fun at home.
Some great tight companies are LED Queens, JOR, Maskulo, and N2N Bodywear

Sports Gear
This whole category came in with UnderArmour. There are a ton of guys loving the look of spandex shirts with tights/runners or compression shorts. This can be mixed with other forms of gear. Usually, it’s combined with football, baseball, or other sport. Those are by far the two most popular with sports spandex.
You can check out Under Armour or Nike for this type of gear.

Spandex Suits
Spandex suits are really taking off. They are so diverse and range from solid color suits, superhero, or full-on fetish suits. Zentai is a “skin-tight garment that covers the entire body.” This could be suits that cover your head or not. If you are unfamiliar with this, google it and have fun. Superhero suits are taking off big time. Cosplay, in general, is growing more and more each year. Guys are creating their cosplay and getting suits of their favorite characters. Last is fetish suits, and these have cutouts, zippers, snap-off pouches, and super sexy designs. You have seen this from Slick It Up.
- Brands for Zentai – I don’t have any good suggestions currently
- Brands for Super Hero – I don’t have any good suggestions currently.
- Brands for fetish are Slick It Up and Maskulo.
Send me your favorite spandex gear brands, and I will recap them. Especially some brands, I may not have heard or had any suggestions.

February of 2020 marks the tenth anniversary of going to Magic/Project. In February 2010, I ventured to Las Vegas for a day to see brands. It branched out to going to Curve and then Project. We have gone consistently over the years. It has been a lot of fun, and I love meeting with the brands.
In 2010, there were two big shows, Magic & Curve. They had the underwear brands evenly distributed. I would spend one day at Curve, then the next at Magic. Sometimes, I would spend two days at Magic due to the number of brands.
Then by 2015, most of the brands were going to Magic and eventually Project (a part of Magic). During this time, Curve was bought out by the owners of Magic and converted to all women’s brands. Less and less brands started to go over the years. But the biggest thing that happened was in 2016. The underwear brands were put in part of the show that wasn’t on the show map. Many missed sales and new customers due to this, and the show tried to make mends. This was it for some brands, and they have never been back since.
This year my first time as a buyer. I didn’t have any issues with my badge (which I had over the years with a press badge). There were about six or seven brands that I needed to see. The heyday of 20+ brands is over. It’s making me wonder how much longer men’s underwear will be represented at trade shows. I think we may have one or two more years. Then brands will be more online.
I don’t have a lot to report on this trip. Some great things are coming from brands, but my trip was interrupted. And it wasn’t a fun interruption. I got what I needed to do and got home. I will cover all the brands I met with and more in the coming months.

Today we feature Andrew Christian. This is Arad in the Fabulous Bubble Butt Jock Thong. I always love the bright colors they use lately.
This past Magic/Project we had a chance to meet up with Stud Underwear! This was the first time since we shot this video. We will bring you more of the amazing new line.
We look back at February 2014, this is a picture from Jockstrap Central featuring their amazing model Trent in Jack Adams. Do you remember Trent modeling for JC?

This week at the UNB Store, we have three amazing brands on sale! You get 15-35% off Clever, Hawai, and Pikante. These three brands are on sale until Tuesday (Feb 18th, 2020). Check out this and all the sales.

Are you ready for Valentine’s Day? If not, N2N Bodywear has you covered! No matter which style you love, we are sure that they will have something you will want to wear.
N2N Bodywear Boys In Red Tights
PAIR: N2N Bodywear Boys in Red Tights
COLOR: Red
FABRIC: 80% cotton / 20% spandex
SIZES: Small – X-Large
COST: $28.00
N2N Bodywear Boys In Red Thongs
PAIR: N2N Bodywear Boys in Red Thongs
COLOR: Red
FABRIC: 80% cotton / 20% spandex
SIZES: Small – X-Large
COST: $14.00
N2N Bodywear Boys In Red Bikinis
PAIR: N2N Bodywear Boys in Red Bikini
COLOR: Red
FABRIC: 80% cotton / 20% spandex
SIZES: Small – X-Large
COST: $16.00
N2N Bodywear Boys in Red Brief
PAIR: N2N Bodywear Boys in Red Brief
COLOR: Red
FABRIC: 80% cotton / 20% spandex
SIZES: Small – X-Large
COST: $16.00

The color for all guys is pink! It’s the new black for underwear. One pair that is awesome is the Private Structure Brief in blush is just for you! Also, it’s awesome for Valentine’s Day

Credits:
Photos: Adrian C. Martin (@adriancmartin)
Model: Andres Gaspar (@andresgpl_)
Underwear: Teamm8
Location: Tenerife, Canary Islands

Today is the day we usually bring you an incredible weekly deal from Baskit, not today! They have a massive $15 and under sale. You can get undies at the $5, $10, and $15 price levels.
Check out the sale it ends on Feb 15th.

Aronik has more than just swimwear. They also have amazing work out wear. Check out their runners/leggings in their collection.

Discover a stunning collection, a constellation of flowers in nightblue. An extraordinary print on a beautiful see-through lace, Constellation collection an ode to male sensuality. See the entire collection at the L’Homme Invisible site.
A timeless piece that features sleek lines and bold colours working in harmony to accentuate your hips. So raise your anchor and sail off into the Horizon. Shop at the 2EROS site.

Looking for something super sexy and fun? The new brand Hidden has some amazing briefs and fun styles for everyday wear or a fun night on the town.

SPORTS JOCKSTRAP SALE – 15% TO 20% OFF
Whether you’re a traditionalist and wear your jocks for sports or you’re deep into sports fetish (or both), it’s time to stock up. All our sports jockstraps, both classic and modern are now on sale for 15% to 20% off until Tuesday, February 11th at midnight.
We’ve got something for everyone including our very own JC Athletic Classic Sports Jocks in both 3 inch and swimmers, Original Bike Jockstraps by Meyer and jockstraps by Omtex and Wolf with their unique brushed cotton pouches. We even have authentic Bike jockstraps but these collectors items are in VERY limited sizes and quantities.
Also included in the sale are our King Dick Top, Bottom and Versatile Sports Jockstraps. Sure, they’re classic sports jocks but these bad boys state your position in life in big bold letters front and center on the waistband.
For our modern sports jocks, be sure to check out our awesome GBGB Classic Sports Jocks – these are all inspired by the classics with improved fabrics and waistbands with a dash of style thrown in and in LOTS of color choices.
$50 GETS YOU FREE U.S. SHIPPING – DISCOUNTED WORLD SHIPPING
For a limited time, when you shop at Jockstrap Central and your product total is $50 or more we’re offering free U.S. shipping and discounted shipping everywhere else. Here’s the details:
Just place your order and if the product total is $50 or more USA customers will be offered a free shipping option and customers outside the US will be offered a discounted shipping option (discount is $5.00 of the cost or regular shipping.) It couldn’t be easier.
CLICK HERE FOR JOCKSTRAP CENTRAL
SHOW US YOUR JOCKSTRAPS AND NOW UNDERWEAR TOO
As you know, a number of years ago we started a website called Your Jockstraps so our customers and fans could share photos of themselves in their jockstraps. It took off and now there are over 6000 photos up online. It’s a 100% free social site for jockstrap enthusiasts to share photos and comment on others.
During these past years we’ve had numerous requests for a similar site but geared toward underwear – so how could we not listen. This week we launched Your Underwear. It’s practically identical in format except the focus is men’s underwear, swimwear, sportswear and fetish wear. So if you have some photos of yourself in some tighty whities or some skimpy thongs, some skin tight spandex shorts or some full-frontal display gear then we want to see it.
Both sites are powered by Disqus so you can leave some encouraging words to all those brave guys putting themselves (and their gear) out there on display.
Just keep in mind, both websites are uncensored so the photos are often Not Safe For Work!
NOTE post contains an affiliate link.

One company that I saw in Vegas was Stud. It’s been about 8 or 9 years since the designers were there. They have so many great things coming this year. You will go crazy over some of them. We will have this in the UNB Store as well.

Introducing fresh face Eduardo O’Farrill. He’s 23 and he’s from Cuba. He now lives in Gran Canaria, Spain.
Credits:
Photos: Adrian C. Martin (@adriancmartin)
Model: Eduardo O’Farrill (@eduofarrill97)
Underwear: PUMP!, Supawear
Location: Tenerife, Canary Islands

I bring you one last Magic/Project pic. I flew in late last night from Vegas and had to share just one more. This features Junk UnderJeans. They have had several different models over the years.

I think Fetishwear deserves a spot on UNB. It’s part of men’s underwear that has been ignored by a lot of people before we started UNB. You had to go to fetish stores or look at the back pages of magazines to find it. 12 years later, more and more are embracing fetishwear. Which is amazing, and fetishwear means different things to different guys.
This is why we asked you what you liked and want to see more of on UNB. This was a super short survey but was great to hear from you guys. BTW, feel free to email us anytime to tell us what you want to see more of on the site.

The top fetishwear is Spandex, with singlets being at the top and spandex in general second. This comes as no surprise. In my journey, I went from underwear to swimwear, to spandex. Plus there is a resurgence of spandex gear on the market with singlets, runners and shorts all making a come back. Next is Lace and Men’s Lingerie. Which is awesome, because you guys want something out of the box. Lace has always had the “fem’ stigma. It’s starting to lose that and guys are embracing the fabric and loving it. I personally love the mix of masc and fem when someone wears lace. We have even had people tell us they mix leather and lace. They wear leather chaps with a lace thong. When UNB started in 2008, lace really wasn’t on the market yet, now we have a lot of different brands regularly making it and creating new and fun things. As for lingerie, I think we are still figuring this out. Companies I think are doing a great job at it is Gregg Homme. When I think of lingerie, I think of very high end and sexy. It’s made to look great but also fits great. In the next 10 years, we will have men’s lingerie lines similar to the top tier women’s lines.
What I call the traditional fetishwear is at the bottom, Neoprene, Leather, and Rubber/Latex. Which definitely deserves a place on UNB. I think neoprene will grow more and more. Its because it’s easier to take care of then other traditional fetishwear. I have leather, but no neoprene or rubber. For the rubber, it’s mainly the cost and care that has held me back from trying it.

Here are the brands you want us to cover. There is one surprise on this list. Go Softwear, they make some of the best singles on the market, in my opinion. We should cover all their singlets.
I think on Fetish Fridays we need to rotate brands and just profile something we find amazing at them. The bottom four are write-ins and they are great additions to cover as well.
I expected this post to be super short but as you can tell I love fetishwear. If you find new gear, let us know, it takes a village to share the knowledge.