We’d like to give you a sneak preview of the hottest new swim/underwear collection making it’s debut this March 2010. Fresh and fun, the Addicted collection is for everybody out there that likes to live life to the fullest. We are looking forward to seeing more of this line! When it launches we will bring you more information about them
Yes its a William Price day! We are happy to say that Cocksox has used the picture from out Valentines Guide for the Welcome page to their site! We want to thank Cocksox for using it! Go check out Cocksox!
Another Brief Distraction from our Valentines Gift Guide photo shoot! We have William Price again in another pair of Tribe Underwear! I hope you enjoy this pic and we have more to come!
Aboystore has some new brands in stock! They now have Sweat Under Gear, 4Boys Gear and BumGear. We have covered all three brands on our site, they are all pretty good brands. Check out all the new and current brands!
We got the chance this week to talk to Todd Sanfield, the owner and creator of a new underwear line called Todd Sanfield Underwear. Todd is a model turned underwear designer. During his career he has been on the cover of DNA Magazine twice, which very few guys have ever graced the cover twice. Inside the magazine he wore his own underwear We haven’t seen many models wearing their own underwear. We only know one other designer do that, and that company was Element(o)s.
The line is not for sale yet but they are generating some great buzz about the brand. The line is being designed for everyone. They want 
everyone to feel comfortable to wear it, not just the 18-34 crowd. Todd is also giving the line a classical styling over bright and loud patterns. He is giving the line colors but they are not ones you wouldn’t be scared to wear to the gym.
If you have seen any pictures of the underwear, you have seen Todd wearing them. He believes in his product so much he is willing to be the model and stand behind the brand. He is the designer, owner and model. Todd said he started the line because of his career in modeling. He used to wear some of the different underwear lines and wanted to make something cool and stylish.
The Underwear designed so far has been briefs and boxer briefs/trunks. Which are the current popular styles. One thing i particularly like is the logo in the wrong and the name on the right side. It’s a way of doing the name on the waistband with out over doing it. Its subtle but very stylish.
The company is working on samples to finalize the styles and get it in to production. As soon as that is done, the photoshoots will be done and the site will be updated and sold. If you go to the site right now you can sign up for the email alert to let you know when the brand is for sale! Check out his site at: http://www.toddsanfieldunderwear.com. We will also let you know when they are shipping!
Today’s Brief Distraction is Model William Price from NorCalBods in some sexy mesh! The pair he is wearing is from Tribe Underwear. They make some really sexy bold undies. That are perfect for Valentines Day! Sorry we siad they were Male Power, we were incorrect
Here are your Sales Briefs for today:
Podcast: Play in new window | Download
Subscribe: RSS
We have another long and over due staff podcast. We talk about whats coming up with the site:
Thanks for listening and stay tuned for more podcast soon!
Check-out Malestrom‘s ‘Valentine’s Day Gift Ideas’ section for the perfect gift or something romantic to wear with that someone special.
Get 5% off any items on thier website…including sale items & final clearance items. Simply enter VALENTINE2010 into the discount coupon code field during check-out and your discount will be automatically applied to your merchandise total. (Discount does not apply to any applicable taxes or shipping charges).
Hurry… this coupon code expires at 11:59pm PST on Sunday, February 14, 2010. Sorry, no rainchecks. Promo applies while quantities last so order early to avoid disappointment.
See below for some of the styles offered, check out the site for many more!
Here is today’s Brief Distraction. It’s a shot that was taken during out Valentine’s Day Gift Guide. It’s NorCalBodz model William Price in the really fun aussieBum Valentine’s underwear! They are so much fun!
This past weeekend the SoBe Men’s Show took place. It showcased some of the best in underwear. The brands that were shown were Joe Snyder, Gigo, and Mundo Unico. We were a sponsor for the event and we hope to team up with them for more shows! I hope you enjoy the pictures.
The top-selling men’s underwear brand in Colombia, Expose Underwear, is ready to launch globally with its new barely-there line of sporty and sexy briefs. Emphasizing the companies’ motto ‘DARE to EXPOSE’, Expose Underwear’s Funky and Shear collections are stylishly revealing briefs that show off a man’s best assets. Expose Underwear’s Funky and Shear collections will be available in select retailers and 
online at www.ExposeUnderwear.com this winter.
Made from a breathable, body-conforming stretch fabric (94% Su Pima cotton/6% Lycra), Expose Underwear’s Funky and Shear collections are available in three sexy cuts – low rise, brief, and boxer – and in an assortment of vibrant colors. Every piece features the signature 1 1/4 inch microfiber elastic logo waistband with the bold stitched logo. The designs in the collections are designed to inspire confidence and exude masculine sexuality.
“Expose Underwear’s Funky and Shear collections are for guys who are not afraid to show it off in a quality, comfortable brief,” explained Creative Director Jason Sutherland at this morning’s announcement. “They are inspired by the men of Colombia who know they are beautiful and are not afraid to flaunt it. It’s time for the rest of the world to expose themselves – if they dare.”
With its flagship store in Colombia, Expose Underwear is a sporty and sexy brand, suitable for mid-tier and b
outique stores as well as online channels. In addition to expanding globally, the company will add two retail locations in Colombia this year.
Expose Underwear is regularly compared to sport brands like 2xst and CK, a comparison Mr. Sutherland is trying to squash. “Our briefs eliminate lines and accentuate the positive. We use high quality perforated fabric that is so comfortable, you forget you have anything on.
“You many find our briefs on display in the same sports sections as 2xst and CK but make no mistake; Expose Underwear’s Funky and Shear collections are in a league of their own.”
Expose Underwear is the first partner brand to market from Beyond Big Branding, the innovative multi-branding company that is developing proprietary brands and partnering with existing brands trading in international markets and launching them globally. Expose Underwear’s Funky and Shear collections retail between US$22 and US$28. They are available in select retailers and online at www.ExposeUnderwear.com.
It’s another $12 Tuesday from Baskit! These are the same kind we gave away a few months ago! From what I heard from our winners they really enjoyed them! Now you can get the trunks at a great price. They are made from certified organic cotton! If are eco friendly then these are definitely for you!
Check back next week for the next $12 Tuesday from Baskit!
Spoil your man this Valentine’s Day with roses from Bone Wear. Announcing Bone Wear’s new Valentine Access Briefs with pink roses detail. Also available: Bone Wear’s new Valentine Square boxer in black with red top stitching featuring a crystal arrow pierced heart.
Available in store from Thursday 4 February, or shop online at www.bonewear.co.za
The new collection Summer 2010 of HOM is now available on planet-undies.com. The collection is now based on 6 universes:
There is a relatively new company on the underwear scene. I know there are some of you out there who don’t like boxers, well this company may actually change your option. They are (B)RIEF Underneath. The line is a 2-in-1 product that combines the support and comfort of a brief with the styling and casualness of a boxer.
We asked them about how they came up with the design of the underwear. They said that they “Sales show that briefs are out, consumers are looking for an alternative to the tighty whities. We took the 2 strongest silhouettes and created BRIEF UNDERNEATH.”
These are perfect for the guy who like the look of boxer but want a bit more support. I have known guys who wore boxers and briefs at the same time. I always ask them why they would say that its the support I miss. This brand really solves that problem.
The styles they currently offer are boxers, lounge pants and thermals. We asked them what their best selling style is and they said that would have to be the Boxer. You can get their underwear directly from their site. They are planning to launching department and specialty stores this year. That along with an expansion into women’s and children’s line should keep them busy.
Check out their entire line at their site http://www.briefunderneath.com
Here is a picture from our Valentines Gift Guide! Well, one we didn’t use but it’s William Price in the really hot Marc Ouest Kiss’em undies. You may wonder why he’s sideways, that’s because they are too hot to show on the site. They are totally mesh with a pair of lips on the pouch! They are really hot and sexy and perfect for Valentine’s Day~
Here it is! The Valentine’s Gift Guide! We hope you enjoy a few pairs we have selected for the guide.
Mundo Unico
Style: Boy Brief Ardilla
Cost: $20.00
This is a really different pair for Valentine’s Day. Its a pair you can wear year round! The plaid design accents the amazing pouch Unico is known for doing. You don’t often see plaid in men’s underwear but I think this really works and would be a great pair to wear out for your date on Valentines Day!
Just Us Boyz
Style: Red Hip Brief with Black Stitch
Cost: $15.00
Red underwear is a staple to wear on Valentine’s day. Just Us Boyz has a hip brief that is perfect for the brief lover. Valentine’s is for love and these will show your love! They are made from 100% cotton and has a reinforced crotch for an enhancing effect!
Marc Ouest
Style: Kiss’em
Price $22.95
Marc Ouest has a really sexy pair called Kiss’em. It’s a sheer brief with a pair of sequin lips on the crotch. It is truly a pair made for Valentine’s Day. They live up to the super sexy reputation of Marc Ouest. They are known for using mesh and making some of the sexiest underwear around. They are perfect for the night out on the town with that special someone! I don’t think you can loose with these on!
aussieBum
Style: Celebrate Brief Admire
Cost: $25.88
Leave it to aussieBum to do something different for Valentines Day! They have created a brief with bunnies doing it on! It may sound strange but I have to say it’s one of my favorites for Valentine’s day! This pair is also in red. They have other pairs just that are just for Valentines day. Including some boxers and trunks!
Piss & Vinegar
Style: I Love Boys Brief
Cost: $15.00
Piss & Vinegar came out with a whole “I Love” line. Those include Jesus, Buddha and two pairs perfect for Valentine’s Day. Those are “I Love Boys” and “I Love Girls.” So you may want one or maybe you need both, we are not one to judge! Comfy undies are the most important thing to us.
Cocksox
Style: Frisky Collection Mesh Brief
Cost: $28.00
Are you very daring on Valentines day? If so you need to check out the Mesh Brief from Cocksox. It has the traditional pouch that really shows off what you have under any pants. Then it is totally see through, meaning there is no panel in the front and when your pants come off, it’s all there for you to see! So wear them if you dare!
Tribe Underwear
Style: Red Devore
Cost: $65.00 AUS
The sexy trend of the guide continues with Tribe. The Red Devore trunk is designed to entice with a hint of Transparency, this Devore fabric ( Velvet pattern on a mesh background) is incredibly soft to the touch and feels amazing on the body – Lined in 100% natural Modal. Available in Red or Black.
Baskit
Style: Contrast Low-rise Trunk
Cost: $18.00
We didn’t want to leave trunk and boxer brief fans out of the guide. Baskit makes this really great trunk from it’s Low-Rise collection. It is available in many other colors, but the red is just perfect for Valentine’s Day! It’s Chinese Red with a Black Waistband! Check out all the other colors on the Baskit Website
BumGear from Underwear Station
Style: Mesh Boxer
Cost: $28.00
Maybe you don’t want to go all red, but you want something super sexy. Then Underwear Station has you covered, or in this case maybe a little uncovered. The BumGear mesh boxer is another completely see through pair. We are sure if you wear them on Valentine’s Day, it won’t be on long after dinner!
Male Power
Style: Trunk
Cost: $17.00
Male Power is one of the new companies in the guide. They make some really fun pairs! They use many different fabrics and styles. We chose the more traditional of the bunch. It is something you can wear for every day and not just special occasions. If you want some of the more risque you need to check out their site. Either way you go, we think you will enjoy what you buy!
We have to thanks Gary and all the guys at NorCalBodz for doing an amazing job! We love them and appreciate all the hard work they do! Our next guide will be swimwear! It will be out early to mid May! Just in time for summer and Memorial Day!
Note: This post has been updated, we inadvertently left out Marc Ouest from the Original Post. We apologize to them for this oversight on our part. They were one of the first companies to send us underwear and we appreciate all their help with our site and guides. They are an awesome company and makers of some sexy undies!
Here is another really great pic from ES Collection. They have done some amazing Photography on this line and really know how to make the undies and the guys very sexy! I hope you enjoy this one!
Here are your Sales Briefs for Today:
Skmpeez is giving a portion of all sales for this month will be donated to the Canadian Red Cross in order to help the relief efforts in Haiti. It’s great to see a company give to the efforts in Haiti. You can get some great swimwear and help others! It’s a win-win for all!
The folks over at His Trunks is giving UNB readers a discount code! If you use UNB25 and you can save 25% off your entire order! But hurry they are 2/14/10! We appreciate them doing this for us! While you are there check out the BumGear they have in stock. They would make a perfect Valentine’s pair for yourself or that special man!
Cocksox® does for men what the pushup bra does for women. Extensive development, testing & research has resulted in superior products with a visually enhancing design, room for your member and supreme comfort & support for everyday wear.
They are back and reviewing cocksox for us! This is the last in the initial series of reviews we have done with them but we are looking forward to them reviewing more! If you are a company and want Del and Jason to review let us know!
CX10 Brief Red
Great feel, sexy and with the pouch that accentuates your cock. Jason: Although they are comfortable and well made, I think they look a little silly on. Still, I enjoy wearing them and since Del loves them, I have put them on to please my man. Del: I always feel that I’m wearing a little secret. I love them! I love the red! HOT! And I like Jason in them. He fills them out so right and they are an instant turn-on for me.
DEL: 5 JASON: 4 on a hot stripper
CX08 Mesh Brief with waistband.
Del: We aren’t big fans of mesh underwear usually because they are just not soft and comfortable. They always feel more of a novelty for bedroom activities rather than wear. However, Cocksox’s mesh brief is only mesh on the ass. The pouch is the same as the rest of their line, which houses your dick in a not scratchy way, meaning comfortable. The ass looks lot through the mess and is surprisingly not scratchy like other brands. I love it and again, feel like I have a hot sexy secret when wearing them. Jason: I love that Del loves them. I still feel the design with the pouch looks silly. Del loves them on strippers, they give me the church giggles.
DEL: 5 JASON 5
Cx12 Underwear Boxer.
Del: These are our favorites. We both love them and wear them often. They are hot and comfortable. Jason: And with this cut, the pouch doesn’t feel as silly.
DEL 5 JASON 5 (they are really an 8 1/2 on me)
CX029 Brief with drawstring.
These were sent in XS, so we really can’t judge them except to say that they were really look great and the material feels comfortable. We gave them to a friend and haven’t heard his response. We thought they were swimwear and thought that they would probably only be worn on a gay cruise or a gay beach — but you would be a big hit, since they have the pouch to frame your cock.
Looks only from Del & Jason: 4
2Xist SURF Underwear Collection. Amazing Spring colors. If you are tired of the winter…get a pair of the 2Xist SURF at Malestrom
The summer sunset and the shore is drawn of spectacular lines of clouds and colors reaching out to the horizon. This is the inspiration for 2(x)ist’s Spring 2010 underwear collection. Surf reflects the bright beach colors of pinks and yellows and the bold shades of blue, purple and greed. Made of comfortable and stretchy cotton/spandex. Surf’s solid-color bodies are trimmed with colorful striped electric binding and matching waistband. The 2(x)ist logo is jacquarded in microfiber an and horizontal stripes, and is on the center of the front for a strong look. The Surf underwear collection consists of the sexy sport brief, no show brief, and the no show trunk. Surf sails with the essence of summer’s bold colors and the essence of scantily-clad fun.
Summer is in full swing down in Australia and those of us in the State and Europe are wishing for Summer! I though I would post some more of the awesome aussieBum swimwear pics. Its a classic pair, but still very fun!
