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Underwear So Good You’re Going to Wish You Could Eat Themn

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“aussieBum has a responsibility to continually research and develop new fabric technologies. Banana fibre characteristically enjoys good luster, is lightweight, offers strong moisture absorption and is considered one of the most eco friendly fibers in the world today. We are truly proud of our contribution to the development of this fabric. It’s exciting and once again, delivers Australia to the doorstep of the world!” Sean Ashby (aussieBum Founder)

Everyone knew this was bound to happen sooner or later, and it finally has… AussieBum has gone ‘Bananas’ on us – and we’re extremely satisfied with the result. This may sound strange at first, but the advantages of banana fibre are numerous.

Firstly, it produces a completely natural fabric, being made from the bark of the banana plant. Also, banana, being a relatively easy fiber to spin, provides the soft, smooth and extremely comfortable result people have come to expect from top quality underwear brands. In fact banana fibre has come to be recognised as one of the most comfortable eco friendly fibres ever made, setting the standard high for sustainable fabric’s.

This Banana range is also 100% Australian made. Thus ensuring an environmentally sustainable, top quality product and design in true aussieBum style.

All things considered it seems the aussieBum team have once again hit the nail on the head, research showing that consumers are increasingly demanding greater quantities of sustainable and eco friendly products.

Even Alan Greenspan has been quoted in using underwear as the main barometer for the economic climate, and what a way to start the New Year, one that will see Australia steadily coming out of the worst  financial recession in recent decades and aussieBum coming out with underwear that is leading the way into a sustainable future.

Innovation and design have always been the creative mantras that propel aussieBum apparel into the future, and the company has once again taken it to the next level. As a growing brand – true to it’s humble beginnings- aussieBum are driven by the passion of ensuring their loyal customers’ continue to get cutting edge, fun, sexy and innovative apparel. Where do aussieBum come up with these ideas one wonders? Mostly, this type of innovation is made possible because the company communicates and engages with their customers’ invaluable feedback, acting upon suggestions and gathering community input using technology such as Facebook, Twitter and most recently ‘Four Square.’ If people today are demanding comfortable and stylish underwear, which also take into account concerns such as environmental and economic sustainability, then that’s what they will be getting.

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aussieBum New ComfyFit Range

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aussieBum has more new undies out! They have really been working hard at coming up with some great ranges (lines in the States!). They just released the Banana fiber line last week and now this line.

This range combines colour and comfort resulting in a perfect fit to set the tone for your day. You won’t have to worry about feeling dull in this range, as the spectrum of colours naturally reflect the  simple vibrancy of of the world – aussieBum style.

This model is Matthew Wilson – who recently won Australia’s Hottest Tradie Comp – he is a carpenter by trade…

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What do I look at when purchasing a pair?

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So when browsing for a new pair of underwear what grabs my attention? What exactly am I looking for?

The obvious starting point is briefs or trunks? And to be completely honest the answer depends entirely on my mood at the time!

After deciding whether it briefs or trunks, the first thing that grabs my attention is colour – I love bright and bold colours. I try to avoid purchasing black or white underwear unless it’s a killer style or design. Aussiebum and Cin2U score highly for me on the colours front.

The next thing I look at is waistband design. I like funky colours or a bold design or both if possible! I love the CK steel waistband design as the silver colour with the CK name in the same colour as the underwear looks great in my opinion. Aussiebum have some funky waistbands – such as the bamboo and flaunt range – but the winner here has to be the 2xist optic range. The stunning, dual colour waistband starts with one colour and blends into another complimentary colour with a whole range of shades in between.

The final thing is the design of the underwear and whether it offers something that is a little bit different. This is not a huge deciding factor as I have plenty of traditional designs in my drawer but if the pair has a certain something, it usually seals the deal. I’m quite a fan of the seamless design of the Aussiebum bamboo range for example. The enhancing feature of the wonderjock range helped sell a pair – initially out of curiosity I must confess. That said, once I’d got a pair, another two or three followed – I find them very comfy and the extra little help always helps.

So there you go, a quick round up of what grabs my attention when buying my underwear! Feel free to let us know what you look for when choosing your underwear…

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aussieBum Bamboo Line

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We got some great pics of the aussieBum Bamboo Line, many haven’t seen seen yet. They were too good to not put all of them out at once! I Hope you guys enjoy them. The Bamboo line is made from eco friendly fibers and has some really great moisture qualities. These would be perfect to work out in . Check out all the colors at the aussieBum site!

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My Top Three…Mark from the UK

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In celebration of the recent Winter Olympics, I thought I’d put together my very own medal podium, celebrating my favourite three designs of underwear.

In 3rd place and winner of the bronze medal, AussieBum;’s Undies range. This underwear – based on the classic brief design – are really comfortable, offer just the right level of support and more important come in a wide range of bright colours. Made from hardwearing ribbed cotton with a stylish white trim and waistband these are a staple of my underwear drawer and will be for time to come. They can be worn under pretty much anything and are comfortable from the start to the end of the day.

In 2nd place and only just beaten to gold are the 2xist Optic Trunks. These trunks are super (actually, super-super) soft and almost feel like you are not wearing anything. The trunks come in a variety of bold colours and have a contrasting dual colour waistband. The only down side to these is that the material is quite thin and stretchy and by the end of the day tends to suffer in the pouch support area due to this. Also, watch out on sizing – 2xist seem to have really over sized them so always order a size down. If it weren’t for the cost of obtaining these in the UK, I’d have a drawer full.

Finally, in first place and taking the top spot on the podium are the Calvin Klein Steel Trunks range. Soft, comfortable, with a stylish, wide, steel effect waistband this underwear offers just the right level of support from dawn till dusk. Available in a wide range of bright and interesting colours, they look really great under a nice pair of jeans. As mentioned the waistband is nice and wide and so looks better on guys with a decent physique as it’s the quite firm, not that this alters the comfort level! Having said that, my physique is far from perfect and I still reckon they look cool! I’ve always been a fan of the CK range – before the Steel range, pro-stretch were my preferred CK underwear, but these not only win gold in the CK range, but are my gold medal choice overall too!

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The world is going bananas for aussieBum!

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In a world first, aussieBum, the international men’s fashion lifestyle brand, has developed a fabric that utilizes Banana fibre. Banana fibre is a new natural fibre that is extracted from the bark of a banana tree. Whilst the appearance is similar to bamboo fibre, banana is easier to spin into a soft
fine thread.

Sean Ashby, aussieBum founder comments “at aussieBum we have a responsibility to continually research and develop new fabric technologies, Banana fibre characteristically enjoys good luster, is light weight, offers strong moisture absorption and is considered one of the most eco friendly fibres in the world today. We are truly proud of our contribution to the development of this fabric. Its exciting and once again, delivers Australia to the doorstep of the world!”

Banana Underwear is quite simply the most comfortable underwear developed with the environment in mind. Driven by the success of our popular ‘Bamboo’ range another eco-friendly product.

100% made and manufactured in Australia, aussieBum continues to set itself apart in the competitive world of men’s intimate apparel. The brand is consistently seen as one of the worlds leading fashion lifestyle brands. Renowned for its quality and cutting edge design, aussieBum has turned the heads of the international fashion elite by continuously developing unique products and pushing the boundaries of what is possible.

The world asks and aussieBum listens. It’s that simple.

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New aussieBum League 10 swimwear

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League 2010 is perfect for all types of sports training, with tons of colors to choose from, for your swimming pleasure. Made from high blend Italian Lycra to ensure comfort and durability, complimented by its’ edgy design, which looks great on all beaches and is the must have range of this season. You can see the entire range at the aussieBum website!

The range comes in Gold, Ice, Lime, Purple, Black, White, Navy, Cherry, Indigo, Blue, Teal, Azure, Orange, Army, Red and Grey. The colors don’t end there, you can have the “10” in different combination. They vary per color.

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aussieBum Journey – Experince First Class Comfort!

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It is said: “life is a journey” and this pair of AussieBum is one for the ride! These super smooth cotton undies are like your favorite pair of jeans, ones’ that gow it you everywhere and compliment everything you wear – comfortable and simply stylish. The “Journey” range molds to your body no matter how you are built, and it’s comfortable and durable underwear, that will go with you where ever life leads.

The new range comes in both brief and trunks. The colors available are red, charcoal and white. Check out the entire line at the aussieBum website!

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Take a Journey with aussieBum

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Check out this video that features aussieBum’s new Journey Range Collection. These look awesome and we are very excited about them. Like always, aussieBum is keeping things fresh!

“It is said; ‘life is a journey’ and this pair of aussieBum is one for the ride! These super smooth cotton undies are like your favorite pair of jeans, ones’ that go with you everywhere and compliment everything you wear – comfortable and simply stylish. The ‘Journey’ range moulds to your body no matter how you are built, and is a comfortable and durable underwear, that will go with you where ever life leads.

Order your aussieBum Journey NOW

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aussieBum releases Showit

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aussieBum releases another great pair of undies! They have released a pair called Show It. Show It’ is a range designed for versatility – intentionally made with a power ‘look’ that when at work, provide the necessary comfort and ‘feel’ for the confident man in control. Simply this range is sexy and wants to be seen and felt – keep it happy by taking it out any day/night of the week.

The line’s only style right now is a brief. I’m sure we’ll see more styles soon. The colors being offered are just black and white as well. Check them out!

aussieBum is up for a Shorty Award for Brand, if you can still vote for them http://shortyawards.com/aussieBum

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Valentine’s Day Gift Guide 2010

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Here it is! The Valentine’s Gift Guide! We hope you enjoy a few pairs we have selected for the guide.

Mundo Unico
Style: Boy Brief Ardilla
Cost: $20.00

This is a really different pair for Valentine’s Day. Its a pair you can wear year round! The plaid design accents the amazing pouch Unico is known for doing. You don’t often see plaid in men’s underwear but I think this really works and would be a great pair to wear out for your date on Valentines Day!

Just Us Boyz
Style: Red Hip Brief with Black Stitch
Cost: $15.00

Red underwear is a staple to wear on Valentine’s day. Just Us Boyz has a hip brief that is perfect for the brief lover. Valentine’s is for love and these will show your love! They are made from 100% cotton and has a reinforced crotch for an enhancing effect!

Marc Ouest
Style: Kiss’em
Price $22.95

Marc Ouest has a really sexy pair called Kiss’em. It’s a sheer brief with a pair of sequin lips on the crotch. It is truly a pair made for Valentine’s Day. They live up to the super sexy reputation of Marc Ouest. They are known for using mesh and making some of the sexiest underwear around. They are perfect for the night out on the town with that special someone! I don’t think you can loose with these on!

aussieBum
Style: Celebrate Brief Admire
Cost: $25.88

Leave it to aussieBum to do something different for Valentines Day! They have created a brief with bunnies doing it on! It may sound strange but I have to say it’s one of my favorites for Valentine’s day! This pair is also in red. They have other pairs just that are just for Valentines day. Including some boxers and trunks!

Piss & Vinegar
Style: I Love Boys Brief
Cost: $15.00

Piss & Vinegar came out with a whole “I Love” line. Those include Jesus, Buddha and two pairs perfect for Valentine’s Day. Those are “I Love Boys” and “I Love Girls.” So you may want one or maybe you need both, we are not one to judge! Comfy undies are the most important thing to us.

Cocksox
Style: Frisky Collection Mesh Brief
Cost: $28.00

Are you very daring on Valentines day? If so you need to check out the Mesh Brief from Cocksox. It has the traditional pouch that really shows off what you have under any pants. Then it is totally see through, meaning there is no panel in the front and when your pants come off, it’s all there for you to see! So wear them if you dare!

Tribe Underwear
Style: Red Devore
Cost: $65.00 AUS

The sexy trend of the guide continues with Tribe. The Red Devore trunk is designed to entice with a hint of Transparency, this Devore fabric ( Velvet pattern on a mesh background) is incredibly soft to the touch and feels amazing on the body – Lined in 100% natural Modal. Available in Red or Black.

Baskit
Style: Contrast Low-rise Trunk
Cost: $18.00

We didn’t want to leave  trunk and boxer brief fans out of the guide. Baskit makes this really great trunk from it’s Low-Rise collection. It is available in many other colors, but the red is just perfect for Valentine’s Day! It’s Chinese Red with a Black Waistband! Check out all the other colors on the Baskit Website

BumGear from Underwear Station
Style: Mesh Boxer
Cost: $28.00

Maybe you don’t want to go all red, but you want something super sexy. Then Underwear Station has you covered, or in this case maybe a little uncovered. The BumGear mesh boxer is another completely see through pair. We are sure if you wear them on Valentine’s Day, it won’t be on long after dinner!

Male Power
Style: Trunk
Cost: $17.00

Male Power is one of the new companies in the guide. They make some really fun pairs! They use many different fabrics and styles. We chose the more traditional of the bunch. It is something you can wear for every day and not just special occasions. If you want some of the more risque you need to check out their site. Either way you go, we think you will enjoy what you buy!

We have to thanks Gary and all the guys at NorCalBodz for doing an amazing job! We love them and appreciate all the hard work they do! Our next guide will be swimwear! It will be out early to mid May! Just in time for summer and Memorial Day!

Note: This post has been updated, we inadvertently left out Marc Ouest from the Original Post. We apologize to them for this oversight on our part. They were one of the first companies to send us underwear and we appreciate all their help with our site and guides. They are an awesome company and makers of some sexy undies!

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aussieBum has been Nominated for a Shorty Award

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aussieBum has been nominated for a Shorty Award. If you are not familiar with the awards, they are an awards for the Twitter community! aussieBum has done an awesome job in Twitter and Facebok. To nominate them click this think! http://shortyawards.com/aussieBum

Here is more info about the awards:

The Shorty Awards honor the best people and organizations on Twitter. These unique awards are for the Twitter community, by the Twitter community. Online voting is public and democratic, culminating in an awards ceremony that recognizes the winners in 27 official categories as well as those in brand new crowd-sourced ones.

The second annual Shorty Awards nomination process has begun! In January 2010, the community is invited to nominate Twitter users for excellence over the past year. The awards recognize each content creator’s entire body of work, not just an individual tweet. Nominations are made by sending a tweet, whether it’s through this site or on Twitter.

In February, the nominees will be narrowed down to five finalists in each category. Winners will be determined by a combination of popular vote and by the members of the new Real-Time Academy of Short Form Arts & Sciences. An awards ceremony, complete with 140-character acceptance speeches, will be held in March in New York City.

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aussieBum has new Brick Red Classic Unides

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We posted a few days ago about color in men’s underewar. What timing from aussieBum has come out with a new and interesting color. The color is brick red. It’s a deeper red then we have seen in undies.  Its great to see aussieBum take some risks with different colors. I haven’t seen this color too many times in men’s underwear.

This pair is out of the Classic Undies line. It’s not a monumental product release but since we did color, I wanted to point out something new and different. I think aussieBum is one of the ones that does great work in colors and I hope they keep up the good work.

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aussieBum’s new Valentines Underwear, Underwear So Sexy, You and Your True Love will bee Bonking Like Rabbits this Valentines Day!

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Yes we said it! And so did they. The new aussieBum Valentines line is really fun. They hare pushing the limits again and I think they did a great job! I really want a pair of the bunny ones! Now imagine wearing them to the gym! I dare you!

Here is the press release they sent:

Valentine’s Day is traditionally one where lovers the world over exchange polite tokens of appreciation. This Valentin’s Day, however, aussieBum – the worlds renowned men’s fashion brand have stepped up to the plate and are turning up the heat with a sexy new LMTD Edition underwear range that will turn heads and put a smile on any lover’s dial all night long – yes those are bunnies…

aussieBum is recognized around the world for consistently pushing the boundaries of what the fashion world sees as ‘acceptable” – revolutionizing the men’s underwear market with every new range. Recently the company was announced as one of the 2009 Australian Exporter of the Year – in the manufacturing category, validating their position in the global fashion market. The young company now proudly boasts sales in over 90 countries around the world, and they’re only just beginning.

Simply this year’s range is the must have gift, as in true aussieBum style, the company are presenting your true love with a  pair of LMTD edition aussieBum boxers or briefs. In a range the unique prints that are cheekier than ever!

Made from the highest quality fabrics, the St. VAlentines Day range offers unbeatable comfort and support, and the course of the sexy look men around the world have come to know and expect from the brand that brought you the “WonderJock.”

“if he doubts himself this Valentines Day – Buy them for someone else!”

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