Today’s Brief Distraction is another great pic from Shaun Simpson. The model is Bobby R. the underwear is provided by ES Collection (http://www.escollection.es/). I hope to get more pics from Shaun soon and post more!
http://www.youtube.com/watch?v=t1oaGttdUL8
http://www.youtube.com/watch?v=VO9Z9YCIpeo
It was kind of warm here this past weekend, I”m so ready for it to be warmer! These ES Collection pictures don’t help! Makes you want to go to the beach even more! These are some really awesome pics!
This is the last part of the Magic series. I have enjoyed it and we will have another write up in August, but it will be more in depth!
Mundo Unico
Mundo Unico is one of my favorites. I have loved them years before I started the blog. We talked for a while and then I actually got to meet the owner of the brand. He was from Columbia and it was a little bit of translating going on. Their new line carries on with the current line they have out. They have the stripes, patterns and designs. Unico constatly takes their signature style and make it into something new. They have a pair that has pink stripes coming out, I wish I had a picture to show you but they look so cool. Yes, I said Pink stripes. I also was able to get a banner from them! It wasn’t easy to get back, but it was worth it!
Freemen Underwear
Freemen is a brand new company. You may have seen some of their stuff on UnderGear. Right now UnderGear has some exclusives from Freeman. They are starting to sell to more retailers and I know we will see a lot more of them this year. They are being make in South America, either Columbia or Brazil (I forget off the top of my head). I got a look through the line and its very colorful and really fun. I haven’t been able to get in touch with them lately to go over the brand, but I’m going to keep trying. I think they will be doing some good things this year and I have a feeling a lot of you guys will love what you see.
Pistol Pete
Pistol Pete had a really big booth and an amazing selection of new undies and swimwear. I have been talking to them and we are going to work on a post shortly that goes over the collection. They had some really great prints. I hope they give me pictures of these because they are really cool. I have known them swimwear as well and it should be fun to bring you their underwear line. The last thing I saw there was workout/active wear. Which I think would be a good fit for our blog. I know many of you out there work out and would be up for hearing more about. Look for the write up of their line in the next week.
ES Collection/Addicted
ES Collection is about to push marketing in the US and you should start seeing it in more stores shortly. They have some really great pics as you have seen in our Brief Distraction. They are some really great fitting underwear. Addicted is a brand new line I don’t know much about. I didn’t get to talk to them much at the booth because they constantly had people there. But I hope we will get more information about it soon.
Go Softwear
Go Softwear has been a big supporter of ours for a long time. They are one company we have worked with since the inception of the blog. They have the new POP collection that is about to come out. It’s one of bright colors and a fun new waistband. I didn’t see much of this line at Magic. I wish I had gotten a better look. I did talk to them about how much we appreciate working with them. If you aren’t familiar with them you need to go check out the lines.
Junk UnderJeans
I had a chance to talk to both the owner and the head designer at Junk UnderJeans. This is a line we have reviewed and they were really received well by our guys. They have really expanded their line. They will now have briefs as well as boxer briefs. They have expanded their color palate. I noticed some great reds and blues. One more area they have gone into is swimwear. They have some really great board shorts. I will be talking to their designer when the line comes out. We talked about 10 mins about the brand the new line and more.
I had so much fun at Magic. One lesson I learned is that I need to take my notebook and take better notes next time. But I was like a kid in a candy store! There was stuff everywhere, I bet if you had gone you would have done the same! We plan on going and hopefully taking more of our staff with us and doing a better job reporting from Magic and hopefully Curve! We’ll keep you posted!
Here is another great picture from ES Collection. This is part of their 2010 Swimwear line. They have shorts along with swim briefs and square cuts. They have a really great swim collection, so go check it all out
I had the chance this past week to go to Magic. Magic is a show for buyers to come from all over to buy the next seasons lines from clothing brands. This includes women’s, lines, and men’s wear and more specifically men’s underwear. They have just about all the Underwear companies in what it called Underwear Alley. It features many of the brands we cover and a few we don’t, so I was excited to meet to the companies I have talked to in the last year. I also got a chance to make a few new relationships.
I will say the world of men’s underwear is a really great and friendly place. I haven’t met too many people who haven’t been nice. They have all been so helpful and I appreciate all of them! I am going to give you a hint at what some of the companies are doing. I have been sworn to secrecy about a few things I saw, but as soon as they are out I will let you know!
I am following up with the companies this week so I’m going to make sure of what I can report and what I can’t. So through out the next two weeks there will be more in depth details about each brand. I just don’t want to say something I shouldn’t.
Here are the brands I talked too:
Baskit – I got a chance to get to know Baskit team. They had the model Eric Turner, if you have seen him on Facebook or MegaMuscle. Eric kept me laughing all day when I came across him. I saw some great new colors and designs from Baskit. This includes swimwear and also and underwear. I love some of the new ones with easy access!
Candyman/PPU/ Clever/Pikante – These are four brands we haven’t covered much. We started talking just before the show and have profiled Candyman, look for a more detailed post about them soon. But we are super excited to get the others. They are all really fun and colorful lines. We plan to bring you a lot more about them in the future.
Mundo Unico – As many of you know this is one of my favorites in the world of underwear. I got a change to sit and talk to them and see the new line! I even got to meet the owner! It was awesome. The new line has some pink and one pair, which right now is very hard for me to describe, has kind of a pattern made out of the material. It’s a solid color but very cool. I wish I had a picture to show you, but it will be out very soon. Its hard to describe!
Beyond Big Branding – Better Brands is one you may not know the name but they do Piss & Vinegar, Dick & Jane, Expose and there will be more coming. I got to talk to Jason on of the partners and I am really excited for the coming year and what they have planned. This is one company we are going give you guys a lot more information about, I don’t even know a lot of the things that are coming! We are already in the works of finding out more about them before the show!
(B)rief Underneath – We profiled them about two weeks ago and the one thing I can tell you is their lounge wear is about to come out! They have mentioned it on their site and I think it will be a big hit. One thing that stood out for me as well was the boxer. We know I’m not a boxer guy but the colors they used and stripes, I had to say I loved. They were great guys to talk too.
Ginch Gonch – Ginch Gonch has a lot planned for this year. They are expanding their line of “I Love” collection. I am really looking forward to the I Love Bacon pair, which they have already announced. One really cool thing is that they are launching the I Love London at London Fashion week. We are going to try to get you some great pictures of that. They had models playing volleyball on the carpet in the isle, but I missed them. They left the day before I got there, but I’ll see if I can get some pictures!
ES Collection/Addicted – ES Collection has just released their swimwear, which we have been showing in our Brief Distraction. It’s super hot and they are just about come into the US Market. I have a pair and they are very good. I didn’t get to see much of the Addicted line but I hope to get more information this week.
Skmpeez – I loved the guys at Skmpeez! I had so much fun talking and hanging out with them. Their new line will be a lot more patterns, of things that don’t necessarily think of going together. They are a company from Canada but that doesn’t’ stop them from making really hot swimwear!
Jocko – I got to talk to Jocko for a bit, and it will be great to cover them. We have’t covered them much, but look forward to building a good relationship. I also found out that they are sort of partnering with a new brand, Geovanny. Which is a former dancer turned underwear designer. I saw a few of his styles and they are really colorful and fun. I will definitely profile him in the next week or two.
Go Softwear – Its really cool to meet people you have talked to over the years. I got to mainly talk to them about the site and what we do. I forgot to look at the new lines. But never fear, I will have a full report shortly. They just released some great mesh jocks and are doing some really sexy pairs lately!
Junk Under Jeans – Junk Under Jeans is one of our favorites here. The reviewers who tired them loved them. I got a chance to talk to them about their new line. They have boxer briefs/trunks coming out but also briefs! I got a few minutes to talk to the designer and he’s already agreed to sit down for an interview and go over the collection! They have so much going on that we are going to save it till the line is launched!
Pistol Pete – Pistol Pete has the one thing I can’t say is coming. It’s so cool! But I will go over that later. I was sworn not to reveal it just yet. This is a new company you will see a lot more of on the site. I we will cover their underwear, swimwear and work out wear. They have some really cool prints coming. Something I haven’t seen a lot in men’s underwear. I thought they were awesome.
Andrew Christian – I got to meet up with Andrew Christian himself again and speak to him for a few minutes. It’s always great to talk to him. They, as always, have more and more pairs coming out. He’s always making something new and fun. I have the catalogue and will let you know what to expect.
Timoteo – I got to meet Timoteo himself. I had fun talking to him through out the day. He showed me the collections they have now and the new line that is coming out with the most incredible waistband. You guys know I love waistband and this one is just awesome. It’s the TImoteo name but designed different. It’s very a very sporty design. I also said he has some of the best photography and we want some of the new pics as Brief Distractions.
Obviously – Obviously has the great new colors, which just came out! I have to admit I love the pouch on these. The new colors are amazing and fun. They didn’t have anything else new but they are a new brand growing and I know we will see great things from them!
Punto Blanco – I was so happy to talk to this brand. They are one I have enjoyed looking at on sites but never had the chance to talk to them. I saw a little of the collection but we will be talking more in the next few weeks and profiling them a lot more.
C-IN2 – C-IN2 has a lot of things going on. They are bringing out new lines. The colors they are doing are amazing. They are doing some different shades and colors not used in Men’s Underwear They do some great new combinations and waistbands. They will also come out with undies that keep you warm! The Bamboo line will be re-launched as well. Which I am glad to see because I love the Bamboo Line!
Saxx Apparel – Saxx is a really cool company for guys who are active or into sports. I got to talk to them for a bit. They have done something really cool; they have sponsored one of the Canadian Olympic teams. For the life of me I can’t remember which one. But they are sending me something this week so I will post it as soon as I get it.
I know this was a very quick post. But there was so much I saw that I wanted to get this one out and more detailed posts this week and next on each of the brands. If I wrote it out now it would be 20 times longer. I also want to send in some questions to the companies to get more information as well! So stay tuned and we hope to keep going to Magic and bringing you the up to date info on what’s going on in the
Here are your Sales Briefs: Sorry for the delay the trip to Magic threw me off. I thought I would have time to do one Thursday night at the airport. I didn’t. here is a nice long list!
- Dead Good Undies has the Sloggi Basic Range twin packs 20% off all styles. Which style are you? Short, mini or tanga? You can now save on them all. Make sure you follow them on twitter as well!
- Timoteo wants you to hang out. In comfort that is. They have the Timoteo Training Short. Its available in Black, Navy and Gray, and only $44. You can get them directly from the Timoteo site!
- James Tudor is giving you, exclusive this week, the Athletic brief, regularly £19, now only £15. The offer runs till Feb. 22. The pair is available in turquoise, white, grey and black.
- His Room is spotlighting Papi. You can choose from the Cotton Stretch, Platinum, Motion, Premium Cotton, Modern Stretch or Cool 2 collections. Papi is a premium underwear brand that targets today’s body conscious male. Papi has style, sophistication and sex appeal.
- Wyzman is having a De-Stocking event, that is you can save 20-50% off everything. But hurry the sale ends Sunday, Feb 21!
- Men’s Underwear Store has some really good new lines in! THey have the newest Diesel underwear, Bright Ideas!, the New Surf collection from 2(x)ist and the new Chromatic from Obviously! They are some of the newest styles around. Check them out now!
- Planet Undies has some great new styles in stock. They have New lines from Body Art, ES Colleciton and Manstore. We will post more tomorrow on the the lines so check them out in the mean time!
- Save 15% off your next order of $25.00 or more of regular priced merchandise at Mensuas. Use promotion code endfeb at checkout and save on men’s underwear, swimwear, jewelry and more at Mensuas. Offer valid on new orders placed at Mensuas and is not valid on PPU Underwear. Sale ends 2/21/10
- UnderGear has some great new spring arrivals. You can save 25% off or more when you order 4 or more items. Just use code UGA200 at check out. The sale ends March 1
- Brief Tales is giving you 20% off the entire line of Male Power. Who is a leader in the daring, risque and fun underwear. Just make sure you use code MPSale during check out. The offer expires on March 15th
- C-IN2U is giving you some great close out items beginning at $9.00 They include Kinetic Punt, Street Jock, Lo NO Show trunks Scoops and more! Go before it’s all gone!
- Rufskin is proud to announce their latest underwear collection: SHEER. In addition to having hints of stretch tulle for a sheer effect – this collection also features the the return of our logo elastic waistband. It’s slightly different this time, and is SUPER comfortable and elastic feeling, helping ensure no binding or pinching. Choose from 5 different styles.
- NuWear is cleaning house! What does that mean for you, well they have 25 stele marked down up to 50% off. These include JM, C-IN2, and more. Hurry before the good sizes are gone!
- 2wink is having a $7.95 (AUS) clearance sale. This is for the next three weeks. You can save on some of the great styles they have. Check the site for all the details!
- His Trunks has some really great styles from Baskit, Pikante and Klen Laundry. They ha the contrast brief and jockstrap from Baskit. The New Pikante 2010 collection the Matrix Brief that are perfect for the skimpy lover. They also have the Egyptian bikini, Baroque bikini and the Cheeky Boxers. They now carry two boxer briefs from Klen Laundry.Check out the entire Klen Laundry line! Also, Piss & Vinegar’s new ‘LOVE’ collection is now in stock at His Trunks! Love Jesus, Buddha, or Boys? Then you must check out these hot prints in their low rise brief as well as a jockstrap. The low rise briefs are priced at $25.50 and the jockstraps are only $20! Show your love with a great new pair of undies from His Trunks! Want FREE UNDERWEAR? Simply purchase 2 or more items at His Trunks and use the discount code ‘FREEGIFT’ at checkout to receive a free surprise pair of undies while supplies last.
Here is another great picture from ES Collection. This is part of their swimwear 2010 collection. We hope you enjoy them and we’ll have more for you soon.
Here is another really great pic from ES Collection. They have done some amazing Photography on this line and really know how to make the undies and the guys very sexy! I hope you enjoy this one!
Here is another great picture from ES Collection. This is part of their 2010 swimwear. They have a lot of great images we will be bringing you
Here is another great picture from the 2010 ES Collection swimwear. They have come out with an awesome collection for this year.
Here is another great picture from ES Collection for their Swimwear 2010 line. They have some great pics that we will be bringing you more soon!
Here is another great picture from the ES Collection‘s 2010 Swimwear. I hope you enjoy this and there will be plenty more to come from ES Collection
ES Collection has released some of the hottest swimwear for the season. They did a photoshoot just recently and here are some of the amazing picture they took. These are just a few but we will profile more in the Brief Distractions. If you are looking for some really hot and fun swimwear check out the entire new collection! Click on any of the pictures to enlarge them!
It’s been too cold here and I thought I would give eveyrone some hot undies that also keep you warm. Check out these from ES Collection, who said long johns can’t be sexy!
Here are the Latest Sales Briefs for today! Get shopping
- Planet Undies is having some sales on Man Store styles M212, M213, M214, ES Collection Hojas and Energie Racing collection. Check out each style for the savings
- Oboy – Brand new! Too good to be true – Winter Sale Special. 5 selected styles at rock-bottom prices. Only until 08/01/2010 & as long as stocks last. Shop now and save!
- 10 Percent has some of the newest Baskit! They have the Utility, SnugFit and FineLine now in stock. They are some of the hottest undies Baskit has made and they are in stock now!
- Mensuas is continuing their 60% off Clearance sale through 1/10/10. You can save on Unico, Speedo, select Joe Snyder, Cleaver, and Man View. Also, you can get free shipping on all orders $25 or more!
- James Tutor’s 15% off sale has begun. You can save 15% off everything just make sure you use code JTSL2010 at check out. The sale ends on Jan. 13th!
Today’s Brief Distraction is fro ES Colletion. They have some amazing shots. We are looking forward to their new line for 2010. We will be writing up thier current line next week.
Today’s Brief Distraction comes from the ES Collection. I hope you enjoy he picture!
ES Collection sent us some new pics! They are some of the most interesting ones we’ve seen in a while. We hop you enjoy thses and w will bring you more from ES Collection soon!
Studio Retail is going to have the new Christmas Undies from ES Collection. They are a snow flake (left) and a pin up Santa on the right! If you want something festive and low key, try the Snow flake, but if you want something more sexy, pick up the pin up Santa! Either way they will bring some Holiday Cheer to your undies.
We got this great pic from ES Collection this weekend. Its part of some new pictures that will be coming out shortly! They are pretty awesome and we hope you enjoy it!
It’s time for another Brief Distraction, and today we chose another great picture from ES Collection. They just do some really amazing work. They do great pictures in interesting locations. I hope you enjoy this pic and it distracts you from your day!
Today’s Brief Distraction is from ES Collection. While those of us in the Northern Hemisphere are entering Fall and wishing for summer again. The Southern Hemisphere are now in spring, and getting ready for Summer. Here is a picture to inspire those in spring and bring back memories of summer for those of us in Fall. I hope you guys enjoy and we will bring you this feature as often as we can!
Here is our interview with ES Collection:
So tell us about your new 2009 Line?
The line is very long, many items different colors and fabrics make this one of our best underwear line so far. The models and photographer are the best on the Spanish market.
Your videos and pictures are of the guys in snow, what made you do the
shoot in snow?
The photo shoot was taken in Andorra, just 3 hours drive from Barcelona, grate place and we wanted to show the nature and Natural fabrics together, we are aware of our responsibility for nature and the future of our planet. The bamboo is one of many natural materials that we use in the collection. Together with the mountains, water falls and crispy white snow it was the 
perfect set up for the winter collection.
What is your favorite pair of underwear of the new collection?
My favorite pair is changing every collection, they are all grate, i love the wide waste band and preferable orange color or the red Ferrari color we have. The colors of ES Collection are very bride and they give a living feeling, check number 429 red06 and 427 orange60
Is there anything that inspired you with the new line?
The stripes are very hot on the moment , now with the crisis we wanted bright colors and make people feel good about themselves. A lot of new items are added that we think are unique in the market like the wonderboxer.com and wonderbrief.com to help the man in there insecurity.
I have seen you some over here in the States are you planning to have a bigger presence in the US market?
We are represented in the states, but in the next 2 years this will grow dramatically, you will see us in many states soon
What are some of your best sellers in this line and what are you best sellers of all times?
The best sellers are the 436 and the 429, for the swimwear the 901 and the 903.
What do you have planned for the future.
We keep growing the company on our own pace, that every collection is better then the previous ones, innovate the latest techniques into our collection,