This is something that everyone wants to know. Retailers, brands and other guys. We all want to know what people want in underwear. Our Reader Survey asked you guys this question. The results were not included in our initial report released Tuesday. We had to manually tabulate the responses. We have more results to deliver soon!

What are the top 5 things guys want in Underwear?

Fabric – this was the top reason 47% of guys mentioned this was their top reason for choosing underwear. This could be they like a certain fabric. Many expressed that they like cotton, modal and other fabric blends. Others want fabric that wick moisture or can be used when active. On the other end of the scale fabric also will rule a pair out. One respondent said he hated 100% cotton pairs. Regardless of what most of you look for fabric that is comfortable and feels great is the main factor you use to rule in or out a pair of undies.

Pouch – This one really surprised me. I was’t expecting this to rank so hight. 27% of you guys want a pouch that fits. You maybe thinking that guys want a bigger pouch. Our readers have a mix many wanted larger pouches that fit them but others hate a ‘floppy’ pouch. Oversized pouches are a big turn off for many guys. We included support in this category since it’s related. Underwear that gives great support is something all guys want. This is one of my biggest criteria that the pouch fit me and also give amazing support.

Color – Its a Wonderful Wold of Color and we want it in our underwear. This one didn’t surprise me at all. Most of our readers love color and want to show it off. In fact 24% of you think it’s a deciding factor into getting underwear. This also include patterns. Which is one of the biggest trends in men’s underwear. Included in color are guys who only want certain colors. We do have readers who only like black, white or another color. I say wear what you love! Color is a personal choice we all make so go with what makes you happy and feel sexy!

Cut – This one is a bit more tricky. Many described this as the way the underwear fits you. Where as a few more described this as different styles. 23.5% of you guys mentioned this as a major factor. Styles such as boxer brief, brief, bikini and such. Did if fit you well or did is loose its shape. Some brands make cuts that are better than others and we have to do some research to what fits us best! Some like briefs with wider leg openings while others mentioned the length of boxer brief legs. The way the underwear is made is another big factor! More mentioned the way the underwear was made over which style they preferred.

Style – This isn’t the bikini, brief or thong kind of style. This is the fashionable look of the pair. Is it interesting and fun? Around 15% of you specifically mentioned this as a factor. Style could be guys who love a classic cut or want something cutting edge. Fashion plays a big part of this and not many wanted boring underwear. A few guys mentioned they loved innovative underwear designs. Underwear is another way for us to express ourselves and our fashion. I am not a fashion forward guy in everyday wear but love undies that are. You guys want something new, exciting and fashionable!

These are the top 5 criteria you look for in new underwear. I have to say I thought sizing would come in higher. It came in 6th as a criteria. So what are we going to do with this information? The first thing is to redo our reviews to include this going forward. I have been looking for new things to include and these are amazing. We already include sizing but we will in corporate the rest of them coming up soon!

This survey was a lot of fun. As I have mentioned it has been the survey that had the most respondents. I think thats because we asked about what you guys like and don’t like, rather than about the site. You guys love talking undies and sharing with us and I love it. I am definitely going to keep the conversation going. Those who expressed an interest in our Focus Group those emails will be going out next week. It will be more information and how things will move forward.

Thanks to everyone who participated this year We will have another survey next year, who knows we may start doing them 2x a year!

This is the first time we have revealed out reader survey results. Mainly because we have always asked about UNB and not about you guys. So this year we want to know what you guys love and what is your passion in underwear, swimwear, eroticwear and spandex.

This was the biggest turn out we have ever had in a survey. You guys really loved sharing your love of undies and we love it! It will help us draft new content that you guys will find valuable. With out further talking let’s get on to the results, which is what you came to see.

Before we go into those, one last thing. We have great mix of gay, straight and bisexual guys. We have a lot more of the later than I ever thought which is awesome. When I first started 7 years ago I never thought we would have such a big bi/straight guy fan base! 

How many pairs of underwear do you guys have? You guys about 20-60 pairs a piece with a few having 60-120 pairs (23%). I thought we would have more guys with massive collections. But that requires space for all the undies and not many have that kind of drawer space.

How often do you guys buy underwear? I was surprised we didn’t have one person answer every day! But almost 50% of you buy a few times a month. The rest guy a few times a year. Shopping almost have do their shopping online. If you are shopping in person the top three store are Underwear Specialty stores, Department stores and Close Out stores are the most shopped by our readers

Do you wear more than one pair a day?  It was something we hear every so often and it’s almost 50/50. 53% of you wear more than one pair of underwear a day. That could be going to the gym, changing throughout the day.

What Styles do you guys love? This question we allowed more than one answer or you could choose them all! The most popular style is a Brief. Almost 70% of you wear them. The remaining top 5 are Boxer Brief, Trunk and Jock and Bikini tied for 5th. Don’t worry a thong wasn’t too far behind!

Have you ever worn a swim brief? This has been a running question on the blog and 74% of you have worn them! The next question ties in to this one is what style of swim wear do you wear now

Surprisingly the Brief is top of our charts at 36%. Followed by Shorts and Trunks almost tied. Shorts are at 22% and Trunks at 21%. The board short number still surprised me it was that high. Thongs are still the smallest in number of guys wearing and size! Yeah I had to put that in

Do you guys like singlets and Spandex? The biggest answer is No, which again surprised me. But when you combine the other numbers it is close. You guys like singlets and spandex. It’s more split than undies but there is still guys out there who are just undies lovers. On the converse 66% of you love eroticwear. So I”m sure many of you erotic lovers love spandex as well. I knew you guys loved erotic wear but didn’t think it would be so high!

Do you like real guys or models? This is a question we always ask internally. I have always thought a mix is best for the blog. And I was right in thinking this 52% of you guys want a mix of models, real guys and up and coming models. Then there are the 32% who want real guys over models. Well we are “real guys real underwear”

What size are you guys? Over 2/3 of you guys are Large and Mediums. With Mediums being the most common size on the blog. This was one I figured would look this way. Not too many small and XL and more mediums and Larges.

We hope you enjoy this look at results. Myself and the staff will use this to come up with new ideas for the blog and content. Fell free to always email us and give us feedback on the blog. We love hearing from you guys! And thanks for filling out our Survey!

You have seen in him Videos, on the net and on our site. Model Jacob Ford is going the guest on our Twitter Chat this Saturday May 30th at 3 PM – 4 PM  EST. He will be answering your questions and talking to fans. To participate make sure you use hashtag #askunb.

We will have a Twitter widget on Saturday on the site for those who aren’t on Twitter or those who want an easy way to follow the chat! Get your questions ready.

Today is the last day for our Readers Underwear Survey. We want to find out more about you guys and your underwear! We are going to announce the results next week. You can see what styles, where you guys shop and more! Go to our Survey post to take it!

Today marks the start of IML in Chicago. So for those going I hope you wear some great fetish wear. For those of you not going check out this pic featuring the Alpha collection from Cellblock13 Model is Christopher Daniels and photo by Timoteo

Make sure you fill out our 2015 Reader Survey. We want use this info to make our content better by knowing what you guys love! It only takes a few minutes and you may can join our revamped Focus group. Fill it out below

This week’s style challenge involved this wild and colorful pair of undies from #Discover (furnished by GDD World).

Its a fun pair to wear for a Friday. Friday is a day to celebrate, and I’m going to celebrate TGIF style! That involves party favors, like this wild print on my new #Discover undies which are hidden beneath my understated navy tweed suit.

Its an unusually cold day in L.A. Since its Friday, I’m going for my own version of casual Friday.

I got this idea to wear a Henley t-shirt under a suit from the GQ Style Guide. Its a fresh way to blend classic with comfort.

Speaking of comfort, these Discover briefs may have a loud print, but they’re ultra comfy! The fit is almost like a pair of swim shorts. They provide lots of coverage, so I’m not worried about my “guest of honor” down there, slipping out at any time during this party!

Parties should be fun, so I’m continuing the good times with a hilariously immature dinosaur print on my socks.

Again, all of this is under a classically fit, tweed, two piece suit I got at H&M, and then had tailored to fit me like a glove. The henley shirt is a charcoal grey, and I love how casual, it makes this suit. Its casual, yet classy.

To dress it up a bit, and make a day at the office feel like a swanky party, I topped it all off with a wool/silk blend scarf with fringe. There are not many days you can actually wear a scarf in L.A., so I take the chance any time I can. I’m a sucker for man accessories.

The key to dressing for me, is to always have fun, and make some kind of statement with your clothes.

Yes, I have to dress up a bit for work, but that won’t stop me from being creative.
And the best part is, when I can Discover a way to feel bold under all this navy and grey…. with these fun red, tropical print #Discover undies!

TGIF!

~Fox

This year we are changing up our survey. We want to know more about your underwear/swimwear habits. We are doing this for two reasons. The first is the more we know about you guys the better we can tailor our content. The second is we want to share this info with you guys. The old way was little interest to everyone. We may just create an a dreaded infographic.

This survey is a lot more personal for you guys. We will never share personal information with anyone. Email submitted will not be shared with third parties. The survey overall results will be shared. Also, we are relaunching our focus group to bounce ideas off our readers and get first hand knowledge of things coming up. The last one we had was a lot of fun and you get a talk directly to our editors!  Whats not to like to talk to some of the biggest underwear fans around!

Ok, on to the survey. Make sure you scroll all the way down, if it doesn’t show up. If any issues go to https://docs.google.com/forms/d/1hjKTC4p4IlK5hbru_36h8casYaIeobTD_cP4_ISW44U/viewform

Over the last few months a few of the underwear stores have closed. The most recent are the Rufskin stores in NYC and Miami. It got me thinking, shopping for underwear is a big joy of mine. I love to go to a store and see the undies and feel them. It’s way different than shopping online. I”m not saying I don’t shop of line but when you get an underwear speciality store its worth spending some time browsing.

I first started shopping for underwear here in Atlanta at the Boy Next Door. They had a wall full of underwear and swimwear. I was in heaven. I would spend an hour in the store looking at everything new. This also was the time before many blogs on the net like UNB. (Yes I am dating myself). I got introduced to many brands I have never seen before. At the Boy Next Door I found Go Softwear, Baskit, Praipewear, and more. Many of them now are out of business.

Most of the specialty underwear stores are in bigger cities. Most smaller cities really don’t have the regular market to support a men’s underwear store. Which is sad. I know many of you reading this may have never been in a men’s underwear store. This is something we need to change.

Why don’t guys shop at a store?

1. Prices are higher in a store – The first thing you need to know about an underwear store the prices are often higher than those on the net. They have overhead of rent, employees and such to cover. A retail space is much more expensive than warehouse space. Internet you don’t have to do display the product or staff during certain hours. You can work anytime online.

2. I’m embarrassed to go in a store – Many guys are really embarrassed to go in a store and buy a thong or skimpy undies. Underwear is a personal being decision and they don’t want others in the general public to know what they like. They think the person behind the counter will judge them. Speaking from experience that person really doesn’t care and has seen people buy everything. In fact you can get more recommendations from that person you may not have thought of!

3. I can judge a pair of underwear online – While this one is mainly true. There are pairs that don’t convey well in pictures. I have seen many pairs at Magic that photograph horribly but when you see them in person you are like, “OMG this pair is amazing.” This also goes for fabric. If its a newer fabric until you get it the first time can’t judge it on line.

4. Someone I know may see me in the store – Well if they are in an underwear store shopping and see you. Well you’re both there for the same reason, amazing underwear! So what your friend seen you with that Clever thong or Cellblock 13 Jock. I bet if you look at what they are buying it’s equally as revealing.

I’m not saying abandon online shopping. I am all for a great sale on a pair of undies. Who out there can afford to buy full price all the time? Not me! I do it but if you’re close to a store mix up your purchases. Frequent the store and see the new stuff they get in stock. Give them advice on what you want in the store. If customers are asking for it, stores will carry it.

I am long over due for going into the Boy Next Door here and will go soon. So next time you are in the vicinity of an underwear store go in and check it out!