Category

Men’s Underwear

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Underwear shopping is one of life’s joys. I love to go to a store, look around, and see what’s out there and how it feels. I remember going to the department stores and sorting through all the CK and 2(X)ist’s in my 20s and the first time I saw a y-back thong in a mainstream store I about jumped for joy. However, not many guys out there have access to an underwear store. There was a second-best thing back in the day, the discount stores such as Ross, TJ Maxx, and Marshall’s.

In the late 90s and early 2000s, you could find serious deals and amazing undies at these stores. There were bikinis, thongs, and briefs galore. You could always dig through the pairs and find a jewel in the mix. I remember walking out of those stores so happy to find a pair of underwear. I could never afford being a student but snagged for $5.

After the mid-2000s, the underwear started to dry up. I don’t know if this was the rise of the boxer/boxer briefs or if the buyer didn’t see a market for the sexier side of undies. The underwear went super boring for anyone who reads this blog. It was all white briefs (sorry, white fans), boxer briefs (including trunks), and boxers. It’s rare I even go through the underwear section at these stores, but occasionally I’ll glance and leave let down.

There was one exception to this, and that was Century 21 in NYC. I went with an ex and spent probably 30 minutes in the underwear section. They had so many brands and styles. This was discount underwear heaven. I grabbed about $200 worth of underwear (which I couldn’t afford) and pared it down to the brands I didn’t have at home. I returned all the 2(X)IST, CK, and others. The sad thing is that they closed a few years ago.

Hope is not lost because I have seen guys posting some good things at these stores in the last month. One person posted a five-pack of Nike jocks. And another posted about some CK briefs. I still need to get my hopes up, but I want them to return to the old ways, offer different types of underwear, and let guys experience underwear they may not usually buy.

Guys Getting Physical

MODUS VIVENDI is thrilled to announce the launch of the highly anticipated “The Roommates” Campaign, starting with Part 1: “The One Where The Roommates Work Out”. A new captivating campaign that takes fashion storytelling to the next level, encapsulating the dynamic lives of four young men living in a luxurious mansion. In “The One Where The Roommates Work Out” part, MODUS VIVENDI delve into their fitness journey and the company that makes this campaign truly unique.

“The One Where The Roommates Work Out”

MODUS VIVENDI follows the journey of four stylish and energetic young men living together in a lavish mansion. Their company and zest for life inspire the new FW Collection, designed for men who appreciate fashion, comfort, and a touch of luxury in their everyday wear.

In this first part of “The Roommates” Campaign, viewers will witness a thrilling blend of fitness, style, and friendship as the four roommates engage in a high-octane workout session on their mansion’s balcony. Their toned physiques, paired with MODUS VIVENDI’s newest collection, exemplify the perfect fusion of comfort, functionality, and fashion. From sleek compression shirts to breathable shorts and stylish underwear, the roommates demonstrate how MODUS VIVENDI elevates workout attire to new heights.

But the action doesn’t stop there! Following their intense workout, the roommates take their athleticism to a different level. They play an exhilarating game of basketball at the mansion’s backyard, showcasing the versatility of MODUS VIVENDI’s fashion. Even in the midst of a friendly competition, their sense of style remains impeccable.

This exciting campaign showcases some of MODUS VIVENDI’s latest designs of underwear and apparel named Curved, featuring mesmerizing jacquard fabrics with wavy relief design and some stunning pique “liquid” effect shiny fabrics. The perfect combination of texture and style. The intricate jacquard fabric, adorned with a wavy relief design, offers a unique touch to each piece, while pique liquid effect fabric adds a distinct shine to the apparel line catching the light with its striking finish.

“The One Where The Roommates Work Out” is just the beginning of this captivating journey. More exciting parts are set to follow, each offering a glimpse into the diverse lives of these four roommates, as they navigate work, leisure, and friendship.

MODUS VIVENDI has always been at the forefront of fashion innovation, and “The Roommates” Campaign is no exception. With an unwavering commitment to pushing boundaries, our brand continues to redefine fashion storytelling. This campaign is a testament to our dedication to both style and substance. MODUS VIVENDI invites fashion enthusiasts to come and join this thrilling journey as we redefine the essence of style and friendship. A journey that promises to be as dynamic as stylish, bringing the latest trends and fashion-forward designs in the world of men’s fashion.

Join us on this exciting fashion journey since more parts are about to come. Stay tuned!

Products are already available online on MODUS VIVENDI official website www.e-modusvivendi.com. For more information about the collection and the campaign, please contact us at marketing@e-modusvivendi.com.

Discover “The One Where The Roommates Work Out” from “The Roommates” Campaign here.

Shop Products here.

Social Material of Part 1: “The One Where The Roommates Work Out”


Credits

Photography:

@joan_crisol

Models:

@pepehomdedeu

@pablobrotonss

@salamanquez

@kino_luque

Fashion Director:

@billyhazel

Videography:

@aticonorteproducciones

Make Up & Hair:

@alvarosanper

Make Up & Hair Assistant:

@noeliamakeup

Styling Assistants:

@julen_mrgr

@ioxoioxo

Production Assistant:

@juanma_lopezp

Do you love something different? Something not every guy is wearing? Is there something a little more on the wilder side that has no norms? If you answered yes, then the new Candyman is for you. The whole new collection is made out of everything you would expect. Those things are being skimpy, lace, and bold colors. Candyman lets you free yourself from the societal norms of what men’s underwear is supposed to be and shows you what men’s underwear is now.

Get 20% off at the UNB Store with code Undiesfun20 at check out. This code is good for this Candyman collection and the new Clever. Ends Tuesday, 10/17.

Are you ready? October 13th is THE DATE!

MODUS VIVENDI sets to launch three Game-Changing designs in the upcoming Campaign called “The Roommates” from the FW 23-24 Collection set to debut on October 13th. A unique fusion of nostalgia, futurism, and minimalism.

MODUS VIVENDI, as a visionary fashion brand known for its groundbreaking designs, is set to unveil an exciting new campaign, “The Roommates”, next weekend. Save The Date and get ready to discover an innovative collection introducing three dynamic designs: “Curved,” “Fringes,” and “Purled,” each inspired by distinct fashion influences while embracing inclusivity, diversity, and the new era of sexiness.

“The Roommates” Campaign revolves around four friends who have just returned from a lively rave party. Their journey unfolds the next day as they come together to share breakfast, then indulge in leisurely readingplay basketballenjoy a brunch filled with laughter, participating in cleaning duties, engage in a spirited workoutcook together and then relaxTheir day ends as they head to work, each feeling empowered by the unique bond they share and the fashion that lets them be authentic. This campaign reflects the diverse and inclusive nature of modern lifestyles, where friends from various backgrounds come together to create unforgettable moments. An extraordinary journey that not only showcases the inclusivity, diversity, and sexiness of fashion but also celebrates the beauty of friendship.

Curved Designs – A Timeless Blend of 70s Nostalgia and Futurism

“Curved” pays homage to the vibrant 70s era and infuses it with the futuristic style of The Fifth Element’s new age era. This collection captures the essence of inclusivity by boldly celebrating diversity in fashion. “Curved” stands as a testament to the belief that fashion is a universal language that transcends boundaries. A tribute to the era of innovation and bold fashion choices, bringing nostalgia into the new era of sexiness.

Fringes Designs – Elevating the 70s Trend with a Modern Twist

“Fringes” takes inspiration from the 70s fashion, embracing the major trend of the season, featuring high-waisted pants and oversized tops. This collection embodies inclusivity by offering styles that cater to a diverse range of body types. Fringes designs encourage individuals to express their unique style, regardless of societal norms.

Purled Designs – The Art of Minimalism

“Purled” reimagines minimalism with designs crafted from smooth knitted fabric. This collection exemplifies the concept that “less is more” and sets a new standard for modern fashion. Purled designs emphasize the beauty of simplicity, catering to those who appreciate the elegance of minimalistic designs.

MODUS VIVENDI is proud to embrace the values of inclusivitydiversity, and the new era of sexiness, striving to empower individuals to express themselves authentically and challenging conventions to celebrate their unique identities through fashion. “The Roommates” campaign represents a harmonious blend of friendship and fashion, highlighting the beautiful tapestry of backgrounds and personalities that make up the modern world. A collection as a testament to the MODUS VIVENDI commitment to provide fashion that empowers everyone.

Join us in celebrating the launch of “The Roommates” Campaign, consisting of 10 different settings, next Friday 13th of October, where inclusivity and diversity are at the core of our narrative. Stay tuned for the grand reveal next weekend.

A part of the Collection is already available online and you can discover it here. More parts and even more products are about to come. Stay tuned!

Credits

Photography:@joan_crisol

Models:

@pepehomdedeu, @pablobrotonss, @salamanquez, @kino_luque

Fashion Director:

@billyhazel

Videography:

@aticonorteproducciones

Make Up & Hair:

@alvarosanper

Make Up & Hair Assistant:

@noeliamakeup

Styling Assistants:

@julen_mrgr

@ioxoioxo

Production Assistant:

@juanma_lopezp

For all you guys out there, JOR is the ultimate choice when you want to step up your underwear game and stay comfortable all day long. Picture this: You’re lounging around in underwear that’s so comfy, it’s like a hug from your favorite blanket, while looking effortlessly stylish. That’s the magic of JOR. Their new collection is like a treasure trove of colors and fabrics, allowing you to mix and match for that perfect look. Use the code Jorfall, and you’ll snag a 20% discount, but only until 10/10/23. So, why wait? Elevate your underwear game with JOR and let your confidence shine!

WOW, today marks the 15th anniversary of UNB. It seems just like yesterday. I started this little blog. It has grown into something much bigger than I ever would have dreamt. My six-month project became a significant part of my life, opening me to new friendships and business opportunities.

I started the blog as a way for me to share my love of underwear; it grew and grew. I’m still amazed it became one of the big underwear blogs on the net. Even today, I keep thinking only a few friends read what I write on the blog. I have pulled back from posting as much just due to my own bandwidth. I went from a staff at the greatest of 9 guys to just me. The world of blogs changed, and most guys went to social media. Many of you still read us, but I thought of the future. That future was the podcast and the store.

The podcast has already surpassed my wildest dreams. It’s become the heart of the blog. You get to hear real guys talk about their love of underwear, the insecurities they have, and the journeys that made them the men they are today. I have to thank Erik and Andy for all their hard work and for being two amazing friends. They are the OGs and will always be a part of the podcast cause they are two of my favorite people in the world. Without them, I never would have kept doing the podcast before it took off. Now I get messages, “When are we getting a new episode?” Which I love getting. It lets me know I’m doing something good in the community. I have so much planned for the podcast; stay tuned! BTW you can join our Patreon as a follower to be part of the community; go to www.patreon.com/unbblog and hit follow. I plan on doing a lot over there since they are doing things for content creators.

Since the last Anniversary, I launched the UNB Store. I said I would never do a store, but life changes, and you do what you have to do. I enjoy doing it and offering some amazing undies, and I plan on growing the store this year to more brands. I get questions about why I started the store. The main reason is that to continue doing UNB, I needed a new source of Income to fund the site. Advertising is going down on blogs, and I knew I would end up with few advertisers over this decade. And so far, that has been the case. I made enough money to pay all the expenses, go to Vegas 2x a year, and do other things. But now, I’m just paying expenses and not much more, and in the next year, I think advertising revenue will go below that level. Just this month, we had another end, and it’s a business decision for them, and I give no ill will towards anyone for that. If you aren’t getting the traffic you used to, then it’s time to try something new. The store allows me more flexibility and a chance of income that the blog would never give me. It’s a win-win

Where will the next anniversary lead me? The 20th? I have no clue, but I don’t plan on stopping UNB. I’m going to go with the flow. Media and social media will change, and we will change with the times. I am excited to see what the next five years will be like.

Love you guys!!!

We are joined by Ed from Raw Studio Designs. If you aren’t familiar with his brand, he’s based out of Canada and makes some amazing jocks, socks (not the kind you are thinking), swimwear, and more.

He talks about his awesome company and gives a hint at what’s coming, and if you know me, this is some spandex goodness (HMM wonder what it could be?) We will have him on again and talk more! Maybe a jockstrap Show!

Go shop at www.rawstudiodesigns.com

Support UNB
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