It’s more of Enzo. PetitQ has been doing some fun pics. This is their model Enzo again! PetitQ is for the guy who wants to show off! Some of the pairs leave very little to the imagination.
What’s Hot at Deadgoodundies?
One of the best things about customers at UK website Deadgoodundies.com is they know what they like. Great everyday cotton briefs or marvellous microfibre creations from new seasonal collections, gents over here are snapping up their favourite fabrics ready for a (hopefully) long hot summer!
Clever Moda Indigo Jean Boxer Brief GBP30.00
Smooth polyester and elastane provides the perfect canvas for realistic prints like this five pocket jeans design from Clever Moda.
Mundo Unico Diwali Medio Boxer Brief GBP27.00
Opting for natural fabric undercrackers doesn’t mean you’re limited to black, white or grey. Colourful cottons are the flavour of the month at DGU.
Olaf Benz RED 1384 Mini String GBP22.00
The shiny wetlook microfibre of this new range from Olaf Benz has proved hugely popular at Deadgoodundies.
Modus Vivendi Bon Bon Velvet Mini Brief GBP15.00
Add a little extra ingredient and you get the benefits of cotton with an impressive finish. In this case sultry velvet. No wonder this skimpy brief is a new 2014 bestseller!
Bum Chums Supernova Hipster GBP16.99
Liquid metallic Lycra fabric gives this UK brand’s most famous range real WOW factor.
HOM Pure Cotton Comfort Micro Brief GBP16.00
It seems men who choose cotton undies REALLY like them – UK fellas often stock up on this HOM Micro two, three… even SIX at a time!
Find these and more at Dead Good Undies!
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There is a new store on the market and it’s from an underwear blogger. So we had to interview him and talk about his journey form blogger to retailer. Also find out what his store is all about!
So what made you start an underwear store after being an underwear blogger?
Ever since I was a young boy I’ve always known I’ve had a passion for men’s underwear. Underwear to me is so attractive. I founded UndieFan.com when I was 18 and it’s been a passion of mine ever since. Blogging for so long made me realize that I love independent underwear brands. It also helped me learn that my favorite style is the jockstrap. I founded HisJock.com to help me express my passion for underwear, jockstraps, independent brands, customer service and retail. I get so excited when I receive an order that I drop whatever I’m doing to pack that order, and ship it out. As a customer for so long I know how excited I am to get my undies in the mail.
Tell us about your store? What brands do you currently carry?
His Jock focuses mostly on independent brands and jockstraps. If you love a good jock then you have to check out our brands. We currently carry 2EROS, Cell Block 13, Colt, N2N Bodywear, Papi, Pistol Pete, Supawear, Timoteo, and Todd Sanfield. We also plan on adding more very shortly.
What sets you apart from other retailers on the market?
Any customer can contact me direct. I’m willing to help any customer at anytime, personally. Like I said above I drop whatever I do to get a new order out. I love talking to customers about underwear and helping them with their needs. Also I’m open to hearing about new brands we should pick up based off what customers want!
Who are your current favorite underwear companies?
Currently I’m obsessed with the new Todd Sanfield Collection. I love the colors they used and each style has a great fit. Not to mention that the fabric is uber soft. I’m also very obsessed with anything that PUMP! comes out with. Hopefully we will pick them up at our store sometime soon.
I’d love to offer all your readers Free shipping with the discount code “UNB”. Only applies to U.S. orders at His Jock.
Looking for new fetish wear? Then you need to check out the new Cellblock13 Stryker pant and harness. The pants have cut outs, and if I recall correctly from Magic each has cut outs on the pants. Its an amazing process they do! Timoteo’s Cellblock13 is becoming one of the must have fetishwear brands.
Our Brief Distraction today goes along our over 30 post last week. This is Rob Richards. He emailed us last week saying he’s a model at the age of 58, Yes we just said age of 58! So see you can wear swim briefs over the age of 30!
I’m so glad Gavin Harrison has started sharing pictures with us! He’s done some great work and we are happy to share this with you, the Restless Night series.
Restless Night, by Gavin Harrison featuring Jamie Clarke at Model-union London. Styling Carl Lickman
Underwear brands……
- Aussiebum.
- Modus Vivendi
- AMU
- N2Nbodywear
- D&G
- Emporio Armani
Every week Baskit has a great sale on a pair of underwear. This week the pair is the Light Yoga Tee. So you can get a great t-shirt for a low price. Check out all the colors and all the other pairs on sale on the specials page.
We are bringing you a new fitness column. We have had them off and on the last few years but have a great guy now wanting to share his info with you. The first column is about a 30 Day Squat Challenge:
Spring is here and summer is upon us. It is that time we start wearing shorts and swim briefs (especially if you are take the swim briefs challenge). Get way to get your legs in shape for the summer and you need to start now. Weather you are new to fitness or a fitness buff this challenge (and squats in general) is good for all! Don’t care who you are everyone likes and wants a nice firm shapely bubble but.
The squat is one, if not, the best exercise you can do for your body. It works the whole body not just your legs. It activates the back to stay tall in the movement lots of core stability to move and a whole lot of legs get shaped up and stronger.
How to do this challenge:
The number of squats as your progress maybe a little daunting but do not worry. You have all day to do them. You can do 20 – 25 at a time though out the day. Another nice thing is you don’t need to go to the gym to do this. You can do your squats anyway you can stand up, at home, on an elevator between floors, at the beach, etc.
- Anchor you heals into the ground in an athletic stance with the feet slightly turned out (athletic stance has some variation depending on your hip flexibility and mobility. Good rule is anywhere from hip width to a toe heal wider on both legs).
- Keep your torso as tall as possible (chest lifted) through out the movement. Shoulder blade pulled together and core engagement and working
- Press your hips back (hip hinge) to start the movement (as if you were sitting in a chair behind you). This is how you will squat down by pressing your hips back. Do not start the movement from you knees. You should work to keep your torso and shines as vertical as you can throughout the movement.
- Squat depth varies from person to person. In the perfect world ass to ankles. Each person’s hip and ankle flexibility will dictate how long then can go. Aim for a depth between your thigh bone being parallel and ass to ankle is get.
Things to think about (it’s a lot but you have 30 day to work on it)
- focus on the muscle you are using. Keep everything strong and engaged
- don’t rush through the movement
- breath! inhale on the down phase exhale on the effort or push phase
- on the up phase think of pulling the floor or ground apart as you stand
- squeeze your glutes (butt) at the top to finish
- arms either straight out from your shoulders parallel to the ground or hands on your hips for balance.
Disclaimer: Not all exercise programs are suitable for everyone. Check with your doctor before beginning any fitness program to avoid/reduce the risk of injury. Perform these exercises at your own risk. UNB will not be responsible or liable for any injury sustained as a result of using any fitness program presented and/or discussed on the UNB blog
2(X)ist is a classic they have been one of the mainstays in the Men’s Underwear market. This picture features their Turbo collection. It’s a great picture for a great pair
I guess I had better preface this review by saying it’s been a while since I’ve been able to write about mens underwear for UNB. It’s been even longer since I have had any new underwear to review, and in many ways I am starting fresh. There has been a lot going on in my life that has kept me away from the underwear industry and worse, writing about underwear. But after a long time on the sidelines and a bit more stability in my life, I am finally ready to get back into the swing of things here on UNB.
I figured the easiest way to blog about underwear is to actually give myself a specific pair to write about, so I hit up the Memorial Day Sale that just wrapped up at Freshpair.com and came away with a pair of underwear I’ve had my eye on for months. I am talking about the Doreanse “Warrior Thong,” which is still available at Freshpair.com and a few other online retailers. A few things attracted me to this thong from the get-go. First, I had heard good things about the brand, specifically that their thongs are worth a try, but secondly and far more prominently I was really drawn in by the look. The cut was masculine without looking too much like some thongs that can be easily mistaken for a jockstrap.
While I wouldn’t call myself thong-obsessed (I prefer briefs 8 times out of 10 for daily wear), I do like the support thongs offer (when they fit right) and if I can find those thongs and g-strings that add just the right amount of flair without being too flashy I will usually pull the credit card out for them. I work a desk job that happens to require me to move around quite a bit, so this thong got a very full day’s worth of work in. I probably got up from my desk 15-20 times today, including a trip to the car wash and Chipotle (yum) for lunch, the only thing I did not do today was work out as I am getting over a brief cold. Needless to say, this thong went through a tough day’s worth of activity and performed flawlessly. I never once had to go to the bathroom to “re-adjust” or never once felt any discomfort with this thong. Most thong-guys would tell you that the best thongs are the ones you can wear all day and forget that you’re wearing underwear at all, and the Warrior Thong fits firmly in that category.
Once you pull this thong on, the first thing you’ll notice is the quality, but that wasn’t the case when I was pulling it out of the packaging. Attached to the pouch and the back “string/thong” material is about an inch worth of ribbed cotton (think “wife beater” tank top) which aside from the stitching that holds it to the waistband has little structure. I was worried that this would roll up and get uncomfortable, but if you get the right size, and get this thong on the correct way, it won’t move. Somewhat ironically, I figured out that these strips of ribbed cotton I was worried about may actually be what may have kept me from passing on this thong altogether. Why? Well if you were to take it away, you would be left with just another run-of-the-mill thong that looks like a jock (think CK Body Thong), which is a style I tend to stay away from.
Aside from the masculine, “Warrior” look this thong gives its wearer, there cannot be enough said about the thong’s most redeeming quality. Its comfort. Holy smokes this thing is comfortable! I attribute the comfort to two things: 1.) The bulk of the thong is made of a 45/45 modal/cotton blend, which for my 200-some pair collection is the most comfortable fabric blend out there. 2.) Getting the right size, which is crucial to every thong’s success on a guy. I am in the process of losing weight, but even when I am at my best, attainable weight I am still in a size 36 pant (I’m currently 6’4″ 240 with an athletic build). I bought this thong in XL which fits a 37-38″ waist, according to the Doreanse size chart. Some of the online reviews on Freshpair.com said this runs small, which is why I decided to go to the size bigger than my pant size. I was initially nervous that it would be too big, because athletically cut thongs tend to run big, but the XL fits wonderfully on me and since I am somewhat well endowed, even if the L fit my waist, the pouch would be too cramped. So when you go get this thong, make sure you order one size up from your pant size and you’ll still get the support you require.
I say when because there is no reason for you not to buy this thong. I am so confident that you will love this thong that I would say that it’s the perfect thong for the guy who’s been kicking around the idea of buying his first one. Or, if you’re more of an Aficianado of the style like me, you can’t go wrong with this pair and the diversity the Warrior Thong’s style will bring your thong collection. I say when because even when it isn’t on sale it’s only $15 at Freshpair.com and right now it is on sale for $11.25!!! though, it is backordered. All that means is that you’ll have to wait an extra week or two to get it delivered, and that this review is spot-on!
Like the underwear industry and UNB, I could not stay away from this thong – and boy am I glad I finally got it and I am even more happy that I could share this review of it as my first post back here at UNB.
Pros:
- Out-of-this-world comfort, coming from the modal/cotton blend
- Masculine, but fashion conscious look
- You could wear this thong 24/7
Cons:
- Only 3 color combinations available, just two on freshpair.com
- That I can’t say enough good things about this thong…
Ratings
- Daily Fit – 10
- Sizing – 7 (but I provided a good rule of thumb)
- Construction/Materials – 10
- Styling – 9
- Daily Performance – 10
- Overall – 9
Picture from Freshpair.com
TOTALLY EXPOSED WITH THE ALL NEW PISTOL PETE XPOSE JOCKS AT JOCKSTRAP CENTRAL
Be prepared this summer, with your own personal air conditioning – in the form of these new wide mesh jockstraps from Pistol Pete that just hit the shelves of Jockstrap Central. Just like their best selling singlets, the Xpose Jockstraps feature a sexy and very revealing wide mesh pouch – unlike Justin Bieber and Rob Ford, sometimes being over exposed is a good thing. Here’s the details:
The pouches on these jocks are constructed of Pistol Pete’s signature wide mesh fabric and includes a center seam and outer piping for structure and support. It’s fairly generous with a bit of stretch to accommodate most guys. Our model Josh is pretty well endowed (as you can see from our photos) with both large balls and shaft and he just loved wearing the Xpose Jocks.
Although the pouch is the real star, the waistband is pretty spectacular too: It’s sturdy, plushed for comfort and 1 1/4 inches wide with the highly stylized Pistol Pete “P” logo up front and center which compliments the almost Aztec motif running throughout the rest of the waistband. Finally, two masculine 1 1/8 inch leg straps complete this jockstrap.
The Xpose jocks are available in four flavors – black, blue, red or white. Be sure to check out Jockstrap Central’s website for their countless and always uncensored photos.
Also, if you act quickly (before Sunday, June 8th) Jockstrap Central is offering free USA shipping or discounted world shipping on all orders of $20 or more. Just buy one of the new Xpose Jocks or any one of most of their fashion or fetish jocks and you’ll get the free or discounted shipping. Get Shopping
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The world cup is underway. You can show your team’s spirit in what you wear including your underwear. That is if you’re a fan of soccer/football. I personally don’t follow the sport but its one of the biggest sporting events in the world! So why not support you country and show your patriotism!
Rounderwear has released limited edition sets in their Anatomic series. If you are not familiar with the Anatomic series, these undies shape 
and extenuate your glutes. So they will show off your assets! “The secret behind the new technology is a curved “V” shape seam that naturally adapts to the hip and buttocks to enhance your body’s natural shape” is what they tell us!
Don’t worry if you’re a fan of a pouch, these won’t disappoint. It’s made with a specially designed pouch that will fit you like a glove. It has an ergonomically fit designed to fit you in a way that doesn’t bind or rub.
They have eight different designs but currently have a limited edition 2 pack that feature the USA and Brazil in a soccer ball. It’s very creative packing and a lot of fun. The two pack retails for $32.00 and each individual pair is $20.00
This is one line I will have to try I have a love of ergonomically designed underwear. If I get some I’ll let you guys know how they are! Find these at the Rounderwear site or Amazon!
Underwear Nation has amazing photography. This months edition is Bound featuring the underwear from Cellblock13. Jerrad really has a very unique style that seems set them apart from other underwear retailers. The Bound series features model Blake. Enjoy the series
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Yesterday we profiled PetitQ and this time we bring another photog’s take on it. This time it’s Armando Adajar. We have profiled him a few themes and really like his work.
CREDITS:
Model: Chris L.
Photography: Armando Adajar
Underwear used: PETIT-Q
Find Armando at https://www.facebook.com/AAdajarPhotography and his website: http://armanadajar.wix.com/justaboutmen
The PetitQ guys have been putting out amazing picture after amazing picture! This time they feature Enzo from French Cabaret Au Bonheur des Dames. He’s part of a troupe that is just for the ladies. They put Enzo in the super sexy PetitQ! Enjoy
AussieBum has been on fire releasing ranges after ranges. I don’t see how they are keeping up with the new ranges! The latest range is called Whisky. Why is it called whisky? Because the the super rich and aged hues they use in the underwear. aussiebum always puts it’s creative spin on underwear.
The new Keyhole underwear is one of the latest trends in men’s underwear. If you don’t know what that is its a cut out at the top center of the pouch. aussiebum called it a peep-hole, which is the best name I have heard for such a cut out! This one has a peep-hole in the back as well!
This range is just available in a brief, so if you’re looking for a trunk or jock you are out of lock. The colors are really cool names. The first is Beech with a green pouch and yellow back. Cedar which is grey or tan in the front and red in the back. Oak is tan in the front and navy in the back. Mahogany is light blue pouch with red back. All have a great contrasting piping.
These really do have deep colors. If you’re looking for super bright pairs this won’t be for you. I think these are def a little fashion forward with the colors and piping. The range has the traditional 1 inch aB waistband that is a classic. Its great to see aussieBum to try something new and different.
You can find these at the aussieBum site for $18.50
If you’re like me one of the biggest issues in underwear is sizing. You never know what a brands sizing is, you search the site but with no luck. You Google it and still no luck you get everything but the brand you are searching for.
Well we have a fix for you! Our Sizing Guide has been updated to show a majority of the major underwear companies and a lot of the smaller players. We have had a sizing guide since 2009 but never updated. So we took the time and went to every site and emailed brands to ask for charts we couldn’t find. It was a lot of work but worth it !
We have a space for notes from our staff and you guys. If you have a comment about a brand email us and we’ll put it on the guide. The more info we get the better decisions can be made. So check it out and let us know your sizing issues.
Also let us know if we should have a brand there. We tried to hit the majors for version 2.0 but know there are plenty more we can add. Email us info (at) underwearnewsbriefs.com .
Picture by Baskit Underwear
Today is a Throwback Thursday! Do you remember the series he shot for Gregg Homme last year? He was their model for one campaign! We hope you enjoy this look back
Jockstraps have been going through a renaissance as of late. Back in 2010 I proclaimed it the year of the jock. Before this most jocks were relegated to the locker room or fetish situations. There were basically two kinds of jocks. The traditional 3-inch waistband or the Swimmer with the 1 inch waistband. The perfect example of this is the Bike #10 Jock. It pretty much came in white. In the 90’s they branched out in to a few colors but the styles stayed the same.
We flash forward to 2010 and everyone started to make them in all sorts of fabrics and colors. In 2014 you can find a jock in any color of the rainbow and in just about any fabric. The design is changing as well. Many companies have taken the jock and made it their own. The perfect example of it is the C-IN2 Grip jock. Not only did they play with the design but they also made it in newer material that makes it perfect for working out or being active.
Each year more and more companies take the jock and put a new spin on it. I didn’t think in 2010 that the trend would last longer than a year or so. I was dead wrong on that. Second, the original jock had been around for decades with out real innovation. Would companies really design new jocks and experiment with fabrics? I really wasn’t sure, but they did and created a really great new category.
Some recent developments in the jock world are:
- Baskit developed the first hybrid, the Jockbrief –As you know it’s taking a brief and giving it a jock back. This only fueled to the jock fenzy
- N2N Bodywear created jock swimwear – You may say this sounds strange but the pair was very cool. I have two of them and while I never wore them as swim I have worn them as underwear. They were prob the best made jock I ever wore
- Bike Discontinues #10 Jock – It was a sad day when I learned from Jockstrap Central the #10 jock was being discontinued. This is a classic that all guys should have in their underwear drawer.
There are too many more to mention. Just about every company has their jock. So no matter what your love you can find a jock in that color or fabric! So which kind of jock lover are you? Are you an old school guy? Or Do you love the new? Or a mix of both? Let us know!
Alex is back with another amazing video review. This time he’s reviewing the Crochet Empire Jockstrap. You may remember the Kickstarter we promoted in Novebmer. Well this is one of those hand made jocks. Enjoy the review!
Underwear Nation has gone fetish on this shoot! Fetishwear is really starting to go more mainstream. Will it be 100% mainstream, we’ll see but more and more are accepting of it. This month the featured brand is Cellblock13. Jerrad did an amazing job on these. We will have more for you soon!
Let’s face it we’re not all 20 something’s forever. Eventually we all grow older and move beyond the college years. If you’re like me college was the first time you got to really explore your underwear. You could have been away from home or just had extra money you could spend. The latter was the case for me. I had a job and went to school. At the time it seemed like a lot of money but looking back the extra $50 a week isn’t anything.
I would run out and buy every color in my favorite underwear brands. To me I had to have them all and really started my collection back in these days. It really let me know that I loved briefs, hated boxers and colors were the most important! I went 5 years without owning any white underwear what so ever. I was so over the tighty whities and wanted to express myself.
Flash forward 20 years and this is where I am. Being a “responsible adult” you know have bills to pay, priorities and have to think about your purchases. Well, sometimes I don’t when it comes to Underwear! This brings me to the point of the post. Being a guy over 30 underwear is just as important as it was when I was in my 20’s.
Are there brands or styles a guy of a “certain age” shouldn’t wear? In the world of fashion you get labeled a douche if you’re over 30 and head out in Abercrombie or Hollister apparel. Its made for the younger kids, so they say. But underwear, we have a philosophy here that you should wear what makes you feel comfy and sexy. I don’t think you should be defined by an age. But they say fashion is for the youth!
One thing that sets the over 30 crowd apart is the ability to now spend $20 or more for a pair of underwear. If you’re single you have the expendable income. While a college guy has to think about what to spend the money on.
It has made me think being over 30 we have a local store here that has been known for underwear. When I was younger I’d go in and wouldn’t even enter my mind the guy in the shop would be saying “you shouldn’t be wearing those.” But I went in a few years ago and that’s the vibe I got. It didn’t offend me and I didn’t pay attention to his vibes. I looked at what I wanted and didn’t care what he had to say.
Ever since this happened it made me wonder who else has had this experience? You can go on many “dating” sites and see plenty of men over 30 who still look great. And can wear what ever they want. I have seen plenty of guys over 30 and 40 still wearing swim briefs. I’m working on getting back into swim brief shape! I have worn them this year but to accepting places where no one cares. I wouldn’t hit the beach and be the only on in them like I did when I was 22. At that time I didn’t care and loved the attention!
This is something we are going to explore. More and more guys are getting into fashion and as they age, they should be able to wear what they want. We are going bring you some interviews with industry guys and readers who are over this age to give a few different view points.
Underwear should not only be comfy but I think should give back at times. That is exactly what Garçon Model is doing, they have teamed up with Grupo Ruas e Praças. I spent some time with Garçon Model guys in Vegas. They are really great guys who really have turned their passion into a business. They really impressed me before but now that they are giving back, they are amazing! If you are looking to spend your money on a pair of undies that could make a difference go by the Brazil trunks!
Here is the press release:
Canadian mens underwear brand Garçon Model partners with Brazilian NGO Ruas e Praças to raise money for the street kids of World Cup host city Recife ahead of the 2014 tournament.
With the world’s focus turning to the South American country Garçon Model is re-launching its sell-out Brazil national flag coloured trunks in time for the event.
All profits from the Brazil trunks will be donated to Grupo Ruas e Praças to help support hundreds of Recife’s homeless children living on the streets and exposed to drugs, gangs, prostitution and violence.
The Northeast coastal city is one of Brazil’s most football-mad and home to a new $240 million dollar football stadium 20km from the favelas of Coelhos and Ibura.
“We want guys to show their support for Brazil and enjoy the World Cup but at the same time raise funds and awareness to help educate and inspire the youth, to keep them safe and engaged with society.” – Mehdi Mebarki, Co-founder of Garçon Model
During the month long event Garçon Model’s iconic GM logo will be transformed using the Brazil national flag whilst a documentary film and imagery shot in Recife by photographer Klaus Thymann will be showcased on the garconmodel.com homepage.
#TEMVIDANASRUAS – There is life in the streets
The film and imagery shot by Klaus Thymann over four days in Recife highlights the courage, talent and dreams of some of the children that the money raised will go to help by funding arts and cultural projects to build positive lives off the streets.
The campaign is part of The International Exchange program which brings together NGO’s from developing countries and communications professionals, and was funded by City of Good – an initiative set-up by Nicolas Jayr from ad agency BBH London.
Garçon Model Brazil Trunks
$34 / £22 / €26 via garconmodel.com
Tom Cullis does amazing work for Timoteo! This is the Double Cross Jock brief. It just is a great team work by Timoteo and Tom, every image they have is awesome!
If you are a boxer fan, this weeks Baskit $12 Tuesday is for you. The Active Boxer Short is the pair you can get for just $12 today. If you get this or want some more deals, go to the specials page!