Modus Vivendi has just released the second line of its Summer 2015 collection with a new line of swimwear/loungewear, the Classic Pareo Line. The uniquely styled pareo is a short cut mens wrap-around perfect for summer lounging with or without your swimwear. Made from a quick dry, high quality material, this warrior-style pareo features a wide waistband with functional press studs and contrasting trim. It is highly individual, super sexy and modern with an exceptionally flattering cut. This style is available in three colours (white, black and blue).

The campaign is the second part released from a shoot by photographer Nikos Papadopoulos with model Christos Artemiou that took place in one of Greece’s most beautiful islands, Santorini. More to come very soon!

Modus Vivendi has just released the next part of its 2015 round-the-world campaign. You may remember that Modus Vivendi selected a number of outstandingly talented photographers and assigned them the task of interpreting and presenting the lines from the Greek brand’s 2015 collection. It’s a challenging, unique project, and one which has so far taken us to UK, USA, France, Greece and Spain.

This time we travel to Cuba, the second home of Kevin Slack, the charismatic Canadian photographer who was called on to shoot Modus Vivendi’s Navy Line. For Slack, a vacation in Cuba in 2000 turned into a photographic project that has continued for some 15 years. About the magical Caribbean island, Kevin says, “Cuba is a song in my head. My photography is a means to transmit the tempo, the rhythm, the chorus of that song. If my work transmits the smallest part of the charm, the sensuality and serenity and, yes, seduction that I feel when I am creating it, then I can be satisfied.” Slack chose the emblematic Mi Cayito beach, east of the capital Havana, and four models (Ricardo, Luis Angel, Omar and Jean) to create some outstanding photographic artwork that matches perfectly the spirit of the new Navy Line.

This new line from Modus Vivendi is all about summer. With a clear reference to the sea, the line features aqua blue and turquoise combined perfectly with white, in a range of unique underwear and loungewear. In the Navy Line you will also find some of the best-loved Modus Vivendi underwear designs, such as the Sumo brief, the Archaic brief and the Langot, in summer colour combinations. Fresh, sensual and classy, this line offers underwear and loungewear of supreme quality and comfort. Yours to discover!

Credits:

Underwear/loungewear: Modus Vivendi (www.e-modusvivendi.com)

Photographer: Kevin Slack (www.snappedshots.com)

Models: Ricardo, Luis Angel, Omar, Jean

Make up and styling: Marlon Solomon

Location: Mi Cayito, Cuba

Today’s Brief Distraction features two of our favorites Modus Vivendi and photog Tom Culls. This he did back in November for the Military line.

Modus Vivendi is proud to kick start the new year with the release of the sixth part of its 2015 campaign in which each line from its new collection is presented in a different location around the world and photographed by a selected photographer, reputed for his outstanding skills and unique style. 

The five locations around the world we have visited so far are: Leicester, England (Pride Line), Newport Beach, USA (Military Line), Thessaloniki, Greece (Wolf Line), Madrid, Spain (Buddha Line) and Aix en Provence, France (Masai Line). Now we take you back to Spain and one of its southern-most regions, Tenerife in the Canary Islands, where the outstanding photographer Adrian C. Martin has photographed the new Modus Vivendi Bear Line. Well-known for its natural beauty, this location was chosen by the photographer as the back-drop for his session with Fran Otero. Martin produces a shoot full of masculinity, which ideally suits the Bear Line: strong, sexy and yet at the same time serene. 

The Bear Line itself, which comprises new underwear and sportswear in two tones of grey (light grey and carbon grey) with hints of orange and red, is a line dedicated to highlighting a man’s best assets. Note Modus Vivendi’s new take on enhancing underwear, with three different cuts. There is also a handsome sleeveless, the Henley-style shirt and new, highly comfortable sweat shorts. These are all innovative designs, the outcome of untold hours of testing, not only on paper but also on real models, and, of course, manufacturing that is second to none. 

Credits

Underwear and clothing: Modus Vivendi (www.e-modusvivendi.com)

Photographer: Adrian C. Martin (http://www.adriancmartin.com)

Model: Fran Otero

Assistants: David Diaz, Sergio Del Pino

Location: Tenerife, Canary Islands, Spain

New campaign, new line! Just before Christmas, Modus Vivendi releases the new Masai line full of hot red items we are sure you will love! This campaign is photographed in France by Lionel ANDRE.

Just in time for Christmas, Modus Vivendi presents the fifth part of its latest campaign for 2015 in which each line from its new collection is individually presented by a selected photographer renowned for his outstanding talent and unique style.

Image from Modus Vivendi’s new campaign as photographed by Lionel André Photography. Model is Kylani ‘ As modèle and he is wearing the new Masai Robe and Masai briefs.

This is the fourth part of the 2015 Modus Vivendi campaign. The campaign was photographed by Joan Cresol. We hope you will check it out this holiday season as a gift for someone special or yourself.

Modus Vivendi proudly presents the fourth part of its latest campaign in which its new 2015 collection is presented by ten of the most individual, visionary photographers active in the world today. After our first three stops in England, the USA and Greece, the home of Modus Vivendi, we take you to Spain and its red-blooded capital, Madrid, the home of Spanish photographer Joan Crisol.

Crisol presents us with superb images of serenity, inner strength and harmony which, we feel, perfectly capture the spirit of the new Buddha line.
In fact, Christos Bibitsos, founder of Modus Vivendi, drew his inspiration for the new line from the martial arts practices of Shaolin monks, using oriental oranges and yellows to complement blacks in this wide new range of men’s underwear and loungewear.

There’s the super comfortable Buddha robe, lounge pants and converter boxers, along with some of the best-loved, highly individual Modus Vivendi designs, such as the langot, the sumo brief and sarouel pants, in new colours, patterns and fabrics. Joan Crisol chose model Davide Zongoli for the shoot. An artist, dancer and acrobat, Zongoli’s heroic physique, focus, incredible strength and flexibility helped Crisol to create the brilliant, mesmerising images that illustrate the Buddha line. Enjoy!

Credits
Underwear and clothing: Modus Vivendi (www.e-modusvivendi.com)
Photographer: Joan Crisol
Model: Davide Zongoli
Make up and hair: Jesus Serrano

Modus Vivendi proudly presents the third part of its spectacular 2015 campaign in which its latest collection is presented by 10 of the most individual, visionary photographers working around the globe today.

After visiting Leicester for Gavin Harrison’s shoot of the new Pride line and crossing the Atlantic all the way to sunny California, where Tom Cullis gave us some unforgettable images of the Military line, our next stop in Modus Vivendi’s 2015 style campaign is Thessaloniki, Greece, the home of the brand itself.

Using his imagination as his only weapon and the Wolf Line as his inspiration, Greek photographer Nick Gogas was unleashed to present this new line in his own inimitable way. The results, we think, are amazing.

The Wolf line is masculine, contemporary and with a certain sense of fun. And this is precisely the spirit which our Greek photographer captures in his work, presenting the line in a straightforward yet visually striking fashion.

The charismatic model chosen by Nick Gogas is Christos Artemiou. Dark and moody, Christos oozes quiet energy and confident style.
Winter is coming. The Wolf line is here. Stylish, in subtle tones of dark blue and grey. Warm to wear, in fabrics of the highest Italian quality. And unmistakably Modus Vivendi (with all the detailing the brand is famous for), the Wolf line delivers on promise: strong, imposing, fascinating.

Credits:
Underwear and clothing: Modus Vivendi (www.e-modusvivendi.com)
Photographer: Nick Gogas
Model: Christos Artemiou

Modus Vivendi proudly presents the second part of its 2015 campaign in which its new collection is presented over a huge 10-part series in which the latest Modus Vivendi lines are sent around the globe to be worn by some of today’s most charismatic models and photographed by 10 visionary photographers.

After our first stop in Leicester, England, where we saw the Pride line sumptuously photographed by Gavin Harrison, our next stop is beautiful Newport Beach, California. The line presented is Modus Vivendi’s new Military line and the photographer who created these knock-out images is the renowned Tom Cullis. Recruiting an army of seven models (five men and two women) Cullis set to work interpreting the spirit of this new line and the results are, we think, sensational.

Xavier Guttierez, Adam Fletcher, Darrell Thomas, Matt LeMond, Rocky Russo, Mona Dash, Erin Lup and set assistant Joseph Sayers worked together with the photographer to create some of the most striking Modus Vivendi campaign images we have ever seen.

The Military line comprises boxers, briefs, jockstraps and tank tops along with hoodies, joggers and bermuda style shorts. All in khaki and black tones. A range of outstanding quality fabrics, with blends of cotton, wool, polyester and acrylic, has been used with touches of leatherette and other stylish details to create a mesmerising male clothing line, perfect for the upcoming winter.

Credits:
Underwear and clothing: Modus Vivendi (www.e-modusvivendi.com)
Photographer: Tom Cullis (www.tomcullisphoto.com)
Set assistant: Joseph Sayers
Models: Xavier Gutierrez (NTA LA)
Adam Fletcher (NTA LA – W Athletic-London)
Darrell Thomas (NTA LA)
Matt LeMond (NTA LA)
Rocky Russo
Mona Dash
Erin Lup

Modus Vivendi has gone all out for its 2015 campaign and will be presenting its new collection in a huge 10-part series that literally spans the globe. This challenging new project takes the form of highly individual images presented by 10 amazingly talented photographers working in different parts of the world, each of whom has been chosen for his unique photographic style and unique ability to interpret and present Modus Vivendi’s inimitable style.

Each of the different lines from the new collection has been sent to one specific photographer, with a remit to illustrate the new designs in his own particular style. The original idea came from Christos Bibitsos, the designer and creator of every piece of Modus Vivendi clothing. Out of hundreds of photographers gifted in the portrayal of the male form, we chose 10 very talented artists, all of whom welcomed the project enthusiastically. And the results speak for themselves. Highly individual, stylish and powerful, these images are going to excite.

Our first stop is Leicester, England. The line presented is Modus Vivendi’s new Pride Line and the photographer who created these colour-intense images is Gavin Harrison. ‘Knowing Modus Vivendi produce top quality products, I knew I could focus all my efforts on creating sexy shots of the two great models Adam & Alex. I decided to keep the images simple but strong, taking the theme of colour from the collection as my inspiration’, said Harrison.

This underwear line is indeed all about colour, testing in a way the classic black and white Modus Vivendi approach and bringing vibrant colour combinations into the 2015 collection. The Pride line comprises briefs, boxers and tank tops, all of which feature contrasting tones of pink and grey, blue and red, green and black, yellow and purple. Dynamic and athletic, this underwear offers superior comfort and a modern look using classic cuts, soft cotton covered waistbands, extra-soft high quality fabrics, and discreet logos. In a word, this is sporty, happy underwear at its best!