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February 2011

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Bone Wear is now in the US
Bone Wear is a brand we have been covering for a few years now. I think since we pretty much started the blog. They have been a company out of South Africa that has grown and done some really cool undies. They just released a new jock and continue to grow. Now they are in the US at UnderBriefs. You don’t have to do international shipping or if you put off buying now you can get it here in the State! Check them out if you haven’t, they have always rated well on the site!

Jockstrap Central‘s most popular mesh jockstrap disappeared from their site a while ago, but due to all the requests to bring them back, they performed a little JCPR (Jockstrap Central Pulse Resuscitation) and now they have not only been revived but they’ve brought them in a couple of new colors.

The original Pulse Mesh Jock is not only the hottest mesh jock ever, but perhaps the most comfortable as well. It’s completely see-through and made with a super soft four-way stretch nylon mesh in case something comes up! In fact, when you first see the little pouch you’ll wonder how you will get you boys in there but trust us, these jockstraps will “stretch” and grow along with your excitement level.

As expected, Jockstrap Central has given the Pulse jocks the JSC treatment. No mannequins or blurred naughty bits for them, they’ve got their most “out there” model Stefano showing off the jockstraps in all their glory.

They’ve got the Pulse jockstraps in five hot colors – turquoise, red, navy-blue, yellow and black.”

NOTE: the jocks are mesh so we can only show it from the back, check out the site for more pics!

I am back from Magic/Curve and I must admit it’s a great time but it wears you out. I know you are saying “you go talk to underwear makers/designers and see underwear models, what’s so hard about that?” Well, the amount of walking in Las Vegas is mind blowing. I am always worn out after the shows.

One thing I really noticed was jocks. I have seen them around but they seem to be a lot more prevalent this year. Most of the collections I saw had at least one jock if not more. There seems to be a rebirth going on for the jock.

Collections where I saw jocks are:

These are the ones I can come up with off the top of my head. Jocks are no longer the Bike #10 traditional jock. They are made out of mesh, spandex and sometimes lace. Jocks also have lace up pouches (like shoes), more then one strap and cross between briefs and jocks. If you had asked me a few years ago if you could improve on the jock, I would never have guessed all the innovations designers have come up with.

Then you have companies that have built businesses on jockstraps. The two that come to mind are Jockstrap Central and McKillop U/W. Jockstrap Central is your main store for anything jock related. You name it they will probably have it in jocks. Last year they scored the extremely hard to get Bike #10. They wouldn’t tell me how they did it but I know it wasn’t easy! Second, McKillop U/W has done some amazing work in designing new and great fitting jocks. They have color, an amazing pouch and even new materials. They are doing some great work and if you love jocks I say you try them.

This week alone we saw the release of two new jocks. The first was from Bone Wear and the second was from Pipe. It seems each week we see more and more jocks. That is the reason I pushed this post back to Friday. I was going to post it on Wed but the release of two jocks in one week kind of made my point.

Kinkwear Jock from Jockstrap CentralMcKillop U/W

Am I alone in thinking this? Have you guys seen more jocks? What innovations have you seen that you loved? Leave a comment here or on Facebook and let us know!

We love it here when there are new takes on classics in the world of underwear. It now makes me think of new ways to do the tighty whities! Hey if it can happen to jocks why not tighty whities?

The pic at the top is the new Pipe Jock, which I forgot to include on yesterday’s post for Pipe.

This is the week for jocks! I was already going to post about jocks this week but waited till I did the post yesterday and today on Pipe!

Pipe has expanded it’s College Jock collection to include a jockstrap. Its called Training and designed to fit the jock lifestyle. It has a very modern and hip design. Its not one we think you will see on the avg guy at the gym. You can wear it to the gym, out under low rise jeans and just for every day use. Here is what Pipe says about the College Jock Collection:

This collection was designed around the typical college jock lifestyle. From tank tops and shorts made from light-weight fabric with eye-catching designs good for casual wear around the town or working out at the gym, to V-neck T-shirts which carry the typical PIPE style eye catching graphics perfect for evening wear or any other time of the day! As always, we also have available brand new underwear, including hot Jock-Straps in this collection!

If you like this design or the College Jock collection go to the Pipe Website!

We wanted to give you a quick update on the site and also what we saw in Magic/Curve. We will have a lot more info for you over the next few weeks. Including more videos like we did last time. Stay tuned!

http://underwearnewsbriefs.com
info@underwearnewsbriefs.com

Hey guys. I’m back and recovering from the trip to Vegas for both shows! It was a little smaller then the past ones I have been too, but it was still a great trip. I met with a lot of brands and saw all the new collections coming out. They inlcude, Andrew Christian, Baskit, Joe Snyder, Gigo, Gregg Homme, Boy Rio, Frank Dandy, JM, Junkunder Jeans, Cleaver, Unico and more.

We do have more videos we will be editing and putting out this week. They will be posted here on the site and on our YouTube channel. They were fun to do and we hope you enjoy them as much as the ones we did in August.

Lastly we are going to do in depth write ups on the new lines. Those will be up over the next few weeks. So stay tuned for more info!