This picture just says Modus Vivendi. Its one of their most recognizable pairs, the Sumo Brief. The photography featuring their Greek heritage is some of my favorite in the world of underwear. The Sumo Brief for just a few days only at 20% off! Use code SUMO20 at checkout. See their full range and choose your favorite:
http://e-modusvivendi.com/gbu0-catshow/pr_Sumo.html

 

We love the new Christmas collection from Modus Vivendi. The shots that Tom culls did for them are amazing! See more at our previous post on the Modus Vivendi Christmas collection or see the Modus Vivendi site for more!

We love the new Modus Vivendi Christmas line. We profiled the Christmas Line over the weekend. Its super fun and shot by Tom Culls!

Underwear and menswear brand Modus Vivendi is getting everyone in the Christmas mood with a new, limited edition line of underwear and a very special campaign! The brand’s best-selling underwear designs, such as the ‘Boost’ and classic-styled boxers, briefs, backless briefs and jocks, have been re-released in limited numbers and very special colour combinations: festive red, pure white and vibrant tartan prints. You can find them all in the brand’s Christmas line.
The Christmas line is presented in a series of quite amazing photos by renowned photographer Tom Cullis. Positive Christmas spirit is provided by model Patric John, who poses in these limited edition underwear designs in uplifting, festive mood.

To give you an even bigger choice of underwear to purchase for yourself and your loved ones this season, Modus Vivendi has also put together another special collection, called the Festive line. In this line you will find a selection of more than 65 stocking fillers in predominantly red or green colour! And that’s not all! Every order of 100 euros or more placed in December will benefit from free shipment, plus not just one, but two special free gifts: an online exclusive, limited edition pair of Modus Vivendi briefs and a 170-page diary with the brand’s best loved lifestyle photos of the year, so you can start to plan 2016 in style!

Credits
Underwear: Modus Vivendi (www.e-modusvivendi.com)
Photographer: Tom Cullis
Model: Patric John
Location: Los Angeles, USA

Continuing the launch of Modus Vivendi’s autumn/winter 2015/16 collection is the release of an outstanding, new, and unique line of men’s underwear and sportswear: Amalgam! Modus Vivendi has called this new line Amalgam, derived from the Greek malagma, meaning ‘soft’. Indeed, this line is made from a blend of top quality, ultra-soft knitted and woven fabrics that that will cosset your skin like never before. Briefs, boxers, tank tops and sweats, all in a subtle combination of grey tones but that’s not all! Modus Vivendi takes retro boxing gear and gives it a full fashion workout for this line, with glitzy silver fabrics reinventing classic designs and styles. Check out the ultra modern tank tops, robes and pants, all in shiny metallic silver combined with cool greys.
The campaign of the Amalgam line was photographed in Club Realbox gym in Tenerife, by talented Adrian C. Martin. The model is Christopher Garcia, current European champion of Brazilian Jiu Jitsu. The shots are fresh and strong, combining action with sleek style and the right amount of sexy, a great interpretation of this outstanding new line. The arousing backstage video was filmed by Sergio Del Pino.

Credits
Underwear and clothing: Modus Vivendi (www.e-modusvivendi.com)
Photos: Adrian C. Martin
Assistant: David Diaz
Lightning: Gustavo Valladares
Model: Christopher Garcia
Location: Club Realbox Gym, Tenerife
Video by: Sergio Del Pino

In response to the runaway success of its 2015 swimwear line, which included new Mondrian Brief and Brazil Cut swimwear, Modus Vivendi has brought out a whole new Mondrian-inspired line of underwear and sportswear for its Autumn/Winter 2015-2016 collection.

Inspired by the abstract paintings of Dutch artist Piet Mondrian, the new line uses strong colour blocks in rectangular form to create a bold visual impact and an upbeat, confident style. Briefs, boxers and tank tops come in strong colour palettes, with pure reds, yellows and blues combining with absolute black and white.

The collection is handcrafted in Greece by Modus Vivendi’s skilled artisans using the finest materials available.
English photographer Gavin Harrison was selected to create the images for the new campaign. His experience in the world of fine art, his appreciation of colour and direct photographic style made him the perfect choice. The photo shoot took place in Leicester, England and featured new boy Phillip Sharp from Celsius Models. Strong images and a strong collection for Autumn/Winter 2015-2016.

Credits:
Underwear: Modus Vivendi (www.e-modusvivendi.com)
Photographer: Gavin Harrison
Models: Phillip Sharp of Celsius Models
Location: Leicester, UK.

Modus Vivendi combines hard-edged attitude with smooth style to create the great new designs of its new Blend Line. Continuing the launch of Modus Vivendi’s autumn/winter 2015-16 clothing, this latest release offers a new and extremely sexy line of men’s underwear and outerwear. The new line comprises briefs with enhancing features, boxers and open-back briefs, as well as sporty autumn favourites, such as hoodies and jogging shorts. Leather-look materials contrast with bold colour blocks in these striking new pieces, designed for maximum comfort.
The Blend Line campaign was shot on location in Thessaloniki by talented photographer Panos Misailidis, whose images powerfully reflect the tough-looking yet elegant blend that this line is all about. Combining action with sleek style, model and keen motorcyclist Kostas Milkas is accompanied by John Kalomoiris in a playfully sexy story. A roaring campaign for a line full of great attitude!

Credits:
Clothing: Modus Vivendi (www.e-modusvivendi.com)
Photographer: Panos Misailidis
Models: Kostas Milkas, John Kalomoiris
Location: Thessaloniki, Greece

Modus Vivendi makes great underwear this is the new Blend Line. The picture features Model Kostas Milkas in the leather-look underwear of their  new Blend Line. Great photography by Panos Misailidis

The new Modus Vivendi Candy is a lot of fun. I love the bright colors and fun cuts. The jock brief is perfect under the shorts! We hope you give them a look over!

We are loving the colors of the new Modus Vivendi Candy line. The shots, tanks and undies are in bright fun colorful hues! Leave it to Modus Vivendi to come out with this awesome collection

Continuing the launch of Modus Vivendi’s
new autumn/winter 2015/16 collection is the release of a new, upbeat line of men’s underwear and sportswear: Candy! Made of the finest Italian velvet, Modus Vivendi’s new line is stylish and fun, confident and spirited. Using three vibrant colours, fuchsia, turquoise and warm yellow, Modus Vivendi sets the trend for this autumn’s menswear, with uplifting tones and versatile designs that you can wear at the gym, at home, or even as funky streetwear. Underwear comes in three simple styles: briefs, backless briefs and jocks. The sportswear range comprises 80’s inspired shorts, muscle tanktops, loose fitting pants and a unique hoodie that combines all three colours. Sweet!

The campaign for the Candy Line was shot in Barcelona. None other than English photographer Gavin Harrison set to work to show off the bold colours of this new line, selecting a wide range of hip locations to reflect the versatility of the clothes. Introducing two new men in the world of modelling, Gerard Casper Vack of Marlene Agency and Victor Manuel, the campaign shots are fresh, sharp and playfully provocative. Just like Candy!

Credits:
Underwear: Modus Vivendi (www.e-modusvivendi.com)
Photographer: Gavin Harrison
Models: Gerard Casper Vack (Marlene Agency), Victor Manuel
Photo assistant: Chris Tilley
Video making: Gavin Harrison
Location: Barcelona, Spain

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Do you remember the Let’s get Physical line? This was a line Modus Vivendi released a few years ago! It’s images were shot in a gym!

After the release of a number of limited edition, Flash lines, Modus Vivendi launches the first of the New Trends lines for fall/winter 2015-16, the Weekly Line. The new Weekly Line comprises seven briefs and seven boxers, in seven colours. The underwear is made of the best quality cotton (95%) with a touch of elastane (5%) for a perfect fit. The Weekly Line is designed to stay comfortable in any situation and all day long, no matter how busy your life is or how intense your activity: sporty cuts, soft fabric, double ply contour pouch, elasticated waistbands and eco-friendly, natural dyes.
The campaign for the Weekly Line was shot in Madrid, Spain. Visionary photographer Joan Crisol shot outdoors, in sharp, defining sunlight, playing with mirrors to create reflections of this hyper busy city, his backdrop for the images. The model presenting this campaign needs no introduction: internationally-renowned model Konstantin Kamynin is looking great as always and was able to pull the shoot through to tremendous effect, remaining cool, calm and professional, in the busiest of locations… wearing just his Modus Vivendi underwear!

Credits:
Underwear: Modus Vivendi (www.e-modusvivendi.com)
Photographer: Joan Crisol
Model: Konstantin Kamynin
Photo assistant: Javier Malo
Video making: Raul Flory
Location: Madrid, Spain

Modus Vivendi releases its Abstract Lace line of men’s underwear

Modus Vivendi continues the presentation of its Fall/Winter 2015-16 collection with this limited edition, ‘flash’ line. The newly released line is called Abstract Lace and it comprises two types of briefs (low cut and classic cut) and jockstraps in pure white or seductive black. These sexy, masculine pieces are made from a fine semi-transparent French lace and are contoured to perfectly fit the male form. Not every man has felt lace on his body and this is a perfect opportunity: Modus Vivendi certainly knows how to pull it off. The Abstract Lace line is definitely classy and perfectly represents the brand’s ideals: high fashion, creativity, supreme quality and comfort.

The model for this line is once again Alexandros Kaltsidis. This great looking man is photographed on location in Thessaloniki by Panos Misailidis in a shoot that represents effortless chic and modernity.

Credits:
Underwear: Modus Vivendi (www.e-modusvivendi.com)
Model: Alexandros Kaltsidis
Photographer: Panos Misailidis

Credits:
Underwear: Modus Vivendi (www.e-modusvivendi.com)
Model: Alexandros Kaltsidis
Photographer: Panos Misailidis