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Yes we said it! And so did they. The new aussieBum Valentines line is really fun. They hare pushing the limits again and I think they did a great job! I really want a pair of the bunny ones! Now imagine wearing them to the gym! I dare you!

Here is the press release they sent:

Valentine’s Day is traditionally one where lovers the world over exchange polite tokens of appreciation. This Valentin’s Day, however, aussieBum – the worlds renowned men’s fashion brand have stepped up to the plate and are turning up the heat with a sexy new LMTD Edition underwear range that will turn heads and put a smile on any lover’s dial all night long – yes those are bunnies…

aussieBum is recognized around the world for consistently pushing the boundaries of what the fashion world sees as ‘acceptable” – revolutionizing the men’s underwear market with every new range. Recently the company was announced as one of the 2009 Australian Exporter of the Year – in the manufacturing category, validating their position in the global fashion market. The young company now proudly boasts sales in over 90 countries around the world, and they’re only just beginning.

Simply this year’s range is the must have gift, as in true aussieBum style, the company are presenting your true love with a  pair of LMTD edition aussieBum boxers or briefs. In a range the unique prints that are cheekier than ever!

Made from the highest quality fabrics, the St. VAlentines Day range offers unbeatable comfort and support, and the course of the sexy look men around the world have come to know and expect from the brand that brought you the “WonderJock.”

“if he doubts himself this Valentines Day – Buy them for someone else!”

We have told you how tighty whities are coming back, and the reaction from some of our readers and Facebook fans was not one of joy. The consensus of those who posted something was like “WHAT? They suck!” Which makes us think, how important is color in your underwear selection?

I have been a fan of colors in underwear since high school. I started to wear bikinis then and didn’t wear any more tighty whities until I was in college Only then, it was either Calvin Klein or 2(x)ist. Which aren’t bad on the underwear scale. They were cut smaller then the traditional ones and fit a lot better.

Currently in the world of mens’ underwear there are a plethora of colors to choose from. Long gone are the days of the white, black and grey. We wanted to highlight just a few brands that do an awesome job with color:


Bjorn Borg – has some amazing work with colors and patterns. They have stepped outside the box of traditional mens’ wear. It’s great to see companies take the risks they have taken. One of the signature prints of the company is the tennis ball print. Which if you didn’t know Bjorn Borg was a tennis player

Gigo – They have done some of the things I love in their past few collections. They have taken bright colors and made some great briefs out of them. Gigo is another company that has done patterns. One of my favorites right now is the Comics brief. I think it’s just a fun pair. Its good to see a company have fun with underwear.

Andrew Christian – AC is different from the two mentioned earlier because he does a lot with solid colors. He’s mixed and matched solid color panels. The pair this is most evident is in the Almost Naked Fusion brief.  Where as, the Flashback Brief comes in a rainbow of colors. He designs more with solid colors. But, I bet we will see more from him in the future!

These are just a sample of the companies doing great work in bring color to the world of men’s underwear. Every new line more and more companies are putting out great colors and patterns. What companies you think do a great job with making fun and colorful underwe

This week’s $12 deal from Baskit is the Ribbed Low-Rise Trunk. This pair is perfect for the guy who wants the support of a brief but the coverage of boxer briefs! This pair is available in blanc white, charcoal grey and palm green! Remember the deal is just good for today and once today over the deal is too!

Check back next week for the new deal of week!

You have heard us say this many times, so I thought I would go into detail more about this concept.  It is “what will I wear today since I’m going to the gym?” Granted there are guys out there who will wear what ever and not give it a thought, and I used to be one of those. But, most guys, I tend to think that they must wear more conservative underwear to the gym.

When I was younger, back in the day, I would go to the gym and wear a thong as a jock. Yes, I said it. I would go in and I would put on the thong at the gym, work out, and then change back. The gym I worked out in was a small one and not many guys were ever in the locker room. It wouldn’t have mattered if it was crowded I still would have worn it. I just liked it. I know we have a lot of guys that say, “A thong? Really?” Hey, the things you do when you’re 18.

The average guy I don’t think takes many risks when he knows he’s going to the gym. It appears most guys wear just traditional underwear. Traditional underwear is white briefs, white boxer briefs and some black. I haven’t seen a lot of colors in the locker room. For both gay and straight guys, I think many of them won’t say they love underwear. I know our readers here freely admit it, but I think for the population at large it’s kind of off limits to admit your love. It’s one of those topics you don’t talk about. I have talked to guys and when I mention the blog or I love underwear they go “I love underwear too.” Its like it’s a secret they cant’ share.  I think there is still a little stigma attached to admitting you like underwear. I wished more guys would wear what ever they want and not worry about it.

It goes back to the whole locker room thing in high school. I remember the days when if you wore anything different, you were immediately made fun of and shunned. Back in the day, I used to wear bikinis and very few guys actually wore them. I remember three guys total wore them out of 70. Which I was in the minority and changed really fast! I never got made fun of though, but then again I changed FAST!

This brings me to what is the gym factor we use on the site. It is a more conservative pair. There could be some color but pretty much it sticks to just black and white. The styles are briefs and boxer briefs. The perfect example of this is the C-IN2 Core Lo No Show Brief. It’s very comfortable but very classic in styling.  So, when we say “Gym Factor” on the site, its more geared to the conservative guy.

I am curious to know who follow this and who is daring to wear something maybe from Bjorn Borg, Joe Snyder, Gigo or Cocksox? Also, do you guys think a lot of guys follow this? What is the wildest thing you have worn to the gym? Lastly, what is the wildest undies you’ve seen a guy wear at the gym?

BTW, if you’re curious what I wear to the gym now, it’s usually a jock, when I go….

Malestrom now carries the great swimwear line Skmpeez. Skmpeez is out of Toronto and has made some really hot swimwear. They have done some amazing work with patterns. I know that summer is a little ways off but it’s never too soon to find a great pair of swimwear fort the summer!

Lastly, you can save up to 50% off on the clearance sale this month. Don’t miss all the deals

Here are your sales briefs for today, notice the clearance sale trends:

  • Undergear is giving you up to 50% off in their winter sale. You can save on some of your favorite brands and styles. Also, while you’re there make sure you check out the 12 Months of Perfection calendar. New styles have been added from Unico, LASC and 3G!
  • Dead Good Undies has the new brand e.Go in stock. Its a really funky and fun underwear company with some great patterns. They have some of the best of men’s underwear around and you can save on their clearance sale, up to 80% off select styles!
  • Skiviez has a great clearance sale going on. Right now seems to be the time for clearance sales. You can save up to 70% off 2(x)ist, Hugo Boss, CalvinKlien and Tommy Hilfiger! Go check out all the styles on sale
  • Wanna be like an underwear model? Well then Ginch Gonch can help, they say stuff a sock in it! If you get two pairs of Ginch Gonch Underwear you get a free pair of socks! But the promotion lasts as long as the socks do, so if you want them buy early!
  • NuWear has some great new undies in stock. They have some from Pikante, Candy Man and Body Tech! NuWear always has some of the sexiest underwear around! Check out all the great new additions.
  • Cityboyz Fashions has brand new underwear from Clever and Tulio. The Clever underwear has the new music themed undies. While with Tulio you can get some great new swimwear. Check out the NorCalBodz models while you are at Cityboyz!
  • 10 Percent is giving you three ways to save off your order! You can save $10 off orders of $100, $20 of orders $150 or more and $40 off orders $200 or more! You can save on the new Good Boy Gone Bad!
  • Fresh Pair wants to spice up your Valentine’s Day with red underwear, t-shirts and more! Get something really great for that special day. While you are there check out the on going clearance sale where you can save up to 60% off!

We got this email from our friends at Global Guys Gear! They have a new model named Sash and they have done some great pics.

Mid January means Christmas is well and truly past, New Years has been and gone for another year.. and the local talent is coming out to play.. Thankgoodness ..:)

Here is the latest from Talent scout and emerging photographer .. Denis Dwan www.denisdwanphotography.com This young hunk is Sash from the Gold Coast, 20 years old, Bartender and Part Time Model..

Sash wears Cocksox from Cocksox, VIP Underwear and JustUs Boyz from Global Guys Gear www.globalguysgear.com , Jeans – Sash’s own

Stay tuned for more from Denis in the coming weeks..

Purchase Style: 9142 Almost Naked Jock in the next 24 hours on AndrewChristianShop.com and receive 24% off this style only. Does not apply to any other items. Enter code: 24OFF9142 during checkout for the discount.

Offer expires: Jan. 18, 2010 at 11:59PM PST. May not be combined with any other coupons or offers. While supplies last. Offer subject to change at any time without notice.

Click to Start Shopping Now!

Almost Naked Jock

Package enhancing anatomically correct brief in a sexy jock strap. Feels like you’re not wearing any underwear at all. Hang-free design with no annoying hidden cups, straps or padding. Extra room in front, just where you need it so when you when you pull them on your package falls naturally into the super soft snuggle pocket to create a truly enjoyable unique wearing experience. Virtually eliminates sticking, squashing, re-adjusting, sweating and chafing. Constructed from super soft bamboo fiber with Anti-Muffin Top elastic to minimize the appearance of love handles.

Product Features:

  • Regular Fit
  • 94% Super Soft Bamboo / 6% Spandex
  • Machine Wash Warm
  • Tumble Dry Low
  • Made in the Andrew Christian Design Studio in Los Angeles, CA, USA
  • (Also available in basics 9118 & 9119; Extreme 9148; Thong 9145; Fashion Colors 9139)

Specs:

  • 1 1/4 inch logo elastic waistband
  • 7/8 inch side straps
  • No bottom coverage
  • Soft stretch bamboo cup
  • Regular Price $20.00
  • Sale price with coupon $15.20

Have you ever wanted a pair of underwear that could function as a swimsuit or even a pair of shorts? If so you should go check out the lifeizpanTz line! They can do all the above! They are a very versatile pair of underwear.

The one thing that has really stood out with these is they are a knit pair of underwear. They have a really interesting look that I haven’t seen in underwear. The look reminds me of an Athletic sock, with all the stripes.  I think that adds to the cool factor for me. Its great to see something really different in men’s underwear. I know there are some of you out there that won’t like it but I say give it at try. The one thing this blog has taught me is to branch out and try new things.

The stripes the company says are there to accent some of your better features. That could be in the front, the back or both! It’s just a fun pair I think. The pairs come in a few different color combinations as well, so you can pick your favorite color.

We just wanted to introduce you to the brand right now; we are planning an interview and will be reviewing a pair of their underwear! We are trying to being you some new and interesting things in the world of men’s undies! More to come!

Starting today, and lasting through the weekend, 4Boys Gear will donate $2.00 per garment sold through our webite to aid the relief work in HAITI. We hope to raise $1,000.00 to help the more than 2,000,000 displaced, hungry, homeless, and injured people of Haiti. Buy a great pair of 4Boys Gear underwear, and help with this important cause. Today, we are all CITIZEN’S OF THE WORLD.

ABoyStore.com joins forces with 4Boys Gear to Aid victoms of the massive earthquake and relief efforts in HAITI.

We also have some more great news for our fans! ABOYSTORE.COM, a large and popular online store with dozens of brands of designer underwear and garments, including 4Boys Gear are both teaming up for the relief of suffering in HAITI. ABOYSTORE.COM features over 1,000 unique items, for the Modern Man of today.  ABOYSTORE.COM offers all the key brands of designer underwear, swimwear and activewear. We hope you will check out the special offers, and discounts at ABOYSTORE.COM that has partnered to bring to help, food, and medicine to the needy survivors in HAITI.  www.AboyStore.com has aso joined forces with 4Boys Gear, to make a donation on ALL sales generated this weekend to support the relief efforts in HAITI. Together these two companys are doing their very best to help those in need, at the very moment that HAITI needs our support the greatest.

Our industry has come out very strong duirn gthis most difficult period for the more than 2,000,000 victoms of this tragic disaster.

We urge everyone to visit www.4Boysgear.com, & www.ABoystore.com, knowing with every purchase, you may be helping to save a life.

It maybe the middle of winter for most of us, with a couple of feet of snow on the ground. But, down in Australia its’ the middle of summer and AussieBum have released their new swimwear. It’s caled the Boosterjock Loose range! Its using the Boosterjock technology.

Thier BOOSTERJOCK technology gives you an extra boost where it’s needed the most with a one and half inch waist.
The pouch will help you lift and enhance your natural shape whilst the style and masculinity of the tie cord waist will help you get the perfect fit that’s right for you.

100% Nylon. Sheer Rating: Low 3/10. Single lined rear. Waistband: Tie cord only. Washing: Cold rinse after use.
Gentle machine/hand wash in cold water. Do not tumble dry. Do not dry clean. Do not iron. OPTIONAL: Logo on Front of garment.

Keep this pair in mind as we get closer to summer here in the States!

Today’s Brief distraction is from Marc Ouest!

MARC OUEST Moment #1…
Muscle boy on down-soft clean cotton…late afternoon in sunny Toronto…with the world at your feet…Baby blue sheer brief for baby-blue-eyes boy…take a moment…live the day with me? The art of seduction at www.marcouest.com
Shown: Boi Enuf 13. Best-selling lowrise sky-blue sheer seamless brief with white contrast elasticising. Available in other colors. $22.95 (Cdn.)

We congratulate Bone Wear for being the official sponsor of Worldwide Mr. Gay Pageant. Here is part of the press release they sent us:

Fresh on the heels of being appointed the official underwear and swimwear supplier to the Mr. Gay South Africa pageant in November last year, Bone Wear has now been appointed a sponsor of the Worldwide Mr. Gay pageant to be held in Oslo, Norway from 10 – 14 February 2010. This event has attracted 32 participants from all over the world, and South Africa will be represented by reigning Mr. Gay South Africa, Charl van den Berg, the first South African to participate in this event. Bone Wear is also the first South African company and sponsor to be involved in the Worldwide Mr. Gay pageant.

For more information, please visit www.worldwidemrgay.com

Here are the Sales Briefs for today, sorry they are a little late:

  • Erogenos now has new items from both GIA and Male Power Extreme Collection. For those not familiar with GIA, it’s another exciting line that hails from Columbia. They feature sporty, urban  techno, and truly sexy underwear collections. They feature unique prints, patterns and quality materials. While Male Power’s New Extreme Collection is a superior combination of stretch four-way faux leather, paired with mesh and stretch net combinations. Some stiles have the unique ripoff feature as well.
  • Mensuas is having their final reductions. You can save up to 60% off or more with the deals through this weekend. They include: 40% off Unico, 3G swimwear at least 50% off, C-IN2 at least 33% off. Check out all the deals at their site.
  • Dead Good Undies is having their Nearly Mid January sale on now. You can get underwear staring at £1. Yes, you read it right. You can get other pairs for under £6. But note this is on selected items only. Check out all the great deals but hurry!
  • Jockstrap Central is having a clearance sale. You can save up to 25% off itms from Gigo, Bodyworksman, Colt and Kinkwear! Sizes and styles are limited. “It may not be spring, but we’re clearing out our stock room to make room for exciting new products coming up in the next little while. On selected items from Gigo, Bodyworksman, COLT and Kinkwear, we’re offering up to 25% off. Sizes and selection are limited so be sure to act quickly before they run out.”
  • 10 Percent.com have something new. They have over 95 different jockstraps. They are from all the top brands. If you like jocks then you will want to check out all the new arrivals.  While there check out the new catalogue they have released!
  • Wyzman is bringing you a sale just in time for Valentine’s Day. They are giving your Gregg Homme 30% off for four days. The sale ends Sunday January 17th. Find some of the sexiest undies around, especially or a special night like valentines!
  • C-IN2 has some offers too good to refuse. you can save on a lot of your favorite styles and colors. I can’t tell you what they are you are just going to have to go to the site and see!
  • His Room thinks you will love Obviously so much they will Guarantee it! If for any reason you don’t agree that they are the most comfortable underwear in the world they will return your purchase, no questions asked. We agree we think you will love them as well. His Room is giving you 10% of your order as well!
  • Wear it Out is giving you 15% off all swimwear, just use code AD5FFXA65GU at check out. Selected styles of Ginch Gonch are on clearance at $19.99. Note this is Australian Dollar prices. Lastly, they have Piss & Vinegar in stock as well!
  • Men’s Underwear Store now has a few things going on right now. They now have the Clever sporty collection in stock. You can have some great new style with swimwear from Skmpeez! Lastly, you can save 20% off Obviously for men, the Sinuous line! Check out all three at their site.

The Underwear of the Week this week is something that I think is a lot of fun, it’s the Ergowear Max Light Brief. I love a pair with a great pouch, and wanted to showcase some really great pouch underwear.

If you aren’t familiar with Ergowear, they are a company that is ergonomically designed to fit a man’s body. They have taken the time to really research and make some really great undies. They may look a little strange, and you maybe hesitant to try them, but once you put them on you will LOVE them. Ok, maybe I’m projecting that, but I think the pouch just fits really great. If you love undies that make you feel like you aren’t wearing any, these are definitely for you. .

Here is some info from International Jock:

Ergowear’s Max Light brief is fitted with an amazing three-dimensional pouch. It is ergonomically designed to perfectly fit your legs and hug your buns. The pouch provides an exclusive shape-enhancing yet very comfortable lifting effect with extra room up front. The signature 1 1/4 inch waistband gives it an masculine, athletic look.

They are made from the Modal Lycra material. That makes them fit so great, Modal has become a great new fabric for underwear makers.  These can be bought from International Jock for $20.90. They come in red and blue. The line has more styles so if you want a boxer brief or more check out the International Jock site!


I was at my local Target last night and the first thing I noticed is they now have Batman, Spiderman and Super Man Underwear. They have them in briefs and a really cool boxer brief of the entire comic universe (I forget if it was Marvel or DC, but I’m not a big comic guy so I”m sure one of our readers will know). They all were $7.99 and pretty cool. They weren’t too juvenile but they were fun. I don’t currently have a picture of them I didn’t take my phone yesterday.

Next, if you like the Evolve line by 2(x)ist at Target, at my local target, they were putting just about everything on clearance. I know from store to store the clearance carries but it surprised me almost everything in the Evolve section had a red clearance sticker on it. It means one of two things. The line is about to have new styles come out or they are doing away with the line. I hope its the first part. The brand came out about a year ago and hasn’t had any new updates. I guess time will tell.

Check out the new super hero undies and also the clearance Evolve. Target has has some great undies in the past and I hope they keep up the good yet affordable lines