I know many of you are fans of Rufskin. 10Percent.com is givng you 20% off clothing! That includes denim, Outerwear, shorts, swimwear and t-Shirts. That includes the Rufskin shown in the in the picture and more!
Today’s Brief Distraction is from D.HEDRAL. This is part of their new swimwear line.
“The model is Ruby star Thom Evans. D.HEDRAL is a luxury men’s underwear brand that will also be launching beachwear (as pictured) in the Spring.
This is Thom’s first major campaign since he started modelling last year and comes almost exactly three years after his life changing injury playing rugby for Scotland.
We think he definitely gives David Beckham a run for his money!”
It’s Friday and Underwear of the Week. This week is Jock wee and we wanted to bring you one of the newest jocks as our pick this week. The pair this week is the Baskit America Jock. I first saw this a year ago in Vegas at the show and have been anxiously awaiting the release of this line. One of the main reasons for picking this pair is and from the Baskit website “We’ve sourced amazing fabrics and waistbands here in the US to bring you our first ‘Made in America’ collection. All the quality and style you’ve come to expect from baskit but now made in the great state of Colorado.” It’s Made in America!
Reasons the America Jock is our Underwear of the week:
- Made in America
- Has a jock brief styling
- Multi color pattern that is available in 3 comibnations
- Really nice waistband with the Baskit logo centered
- Baskit Logo at the top of the leg straps.
- Made out of 95% Cotton 5% Elastane
Find this at the Baskit Site for $24.00.
Just had their clearance sale. Now it’s time for new arrivals. Check out over a hundred new items. Part of the new collection is the new Paisley Collection from Andres Velasco. Also free shipping on orders $75 or more!
Today’s Brief Distraction features Go Softwear‘s new swimwear line. We are going to do an in depth interview with them on the line. Also we wil see you in Las Vegsa for Magic
Lace is one of the more polarizing issues in men’s underwear. Some guys love it and others hate it. But regardless of how you feel it’s a big seller in the world of men’s underwear. So with that disclaimer we bring you the new Scandal Lace collection from Male Power.
It was only a matter of time. Today’s man is quickly discovering that lace is not just for the ladies anymore. And Male Power’s sensational new Scandal Lace collection provides vivid proof.
The Hauppauge, New York company’s scintillating line of shorts and thongs captures all the wonderful features of this ever-popular openwork fabric. So delicate, lightweight and breathable, it makes you feel as if you are wearing nothing at all. But lace looks oh-so-sexy, as it contours the male anatomy with unmatched grace and style.
It was only a matter of time. Today’s man is quickly discovering that lace is not just for the ladies anymore. And Male Power’s sensational new Scandal Lace collection provides vivid proof.
The Hauppauge, New York company’s scintillating line of shorts and thongs captures all the wonderful features of this ever-popular openwork fabric. So delicate, lightweight and breathable, it makes you feel as if you are wearing nothing at all. But lace looks oh-so-sexy, as it contours the male anatomy with unmatched grace and style.
Find more information at the Male Power Site, http://www.malepower.com
We don’t cover socks much on here but these socks are just fun. Top Drawers has Happy socks. They say, who says socks have to be boring and drab? Give your feet a shot of joy-inducing colour with these gorgeous new socks from Sweden’s Happy Socks!
In a traditional world of black, grey, and blue dress socks, Happy Socks stand out from the crowd displaying a more creative look. Checked, striped, dotted, or any other design you can think of, these socks can be worn in accompaniment with dress shoes, sneakers, or even a tuxedo in formal wear.
Today’s Brief Distraction is from Andrew Christian. This picture also features model Phillp Fusco. He’s one model that you have seen in several underwear companies! We expect to see more of him this year.
It’s the new year and time for some great new undies! That means it’s time to stock up! Right now at 2(x)ist you buy six items and you get 20% off your order. Also free shipping when you spend $50 or more. Let’s face it if you get 6 pairs you will easily spend over $50! So go check out all the great lines!
We have another Brief Distraction from Andres Ramirez! This time his model Jaime is wearing Jor Underwear! Jamie is “32, measured 1.90, resides in Madrid. Bachelor of Laws, lover of art, literature, film classic, and sport. It’s very sensual, erotic and morbid. And imposing sculpted body anatomy.”
Designer Drawers is having a sale, the more you spend, the more you save! Also check out the new Garcon Model they just received. But here is the sale info, the promotion is until Sunday at midnight. Spend more save more!
- Spend $50 save 20% using code “SAVE20”
- Spend $100 save 25% using code “SAVE25”
- Spend $150 save 30% using code “SAVE30”
Shop at the Designer Drawers Site!
Joe Snyder has been around for over 30 years. They are still going strong and we got to ask them a few questions about the history of the company, best seller and whats in store for the future! We hope you enjoy!
How did Joe Snyder get started in the men’s underwear industry?
In 1958, Mr. Jesús Vargas Abín established in México “De Vargas”, a store where he sold shirts, trousers, suits, ties, underwear, accessories, etc. In 1977 Mr. José Vargas Snyder started working with his father. He continued offering the same products until his father died in 1977. In those days men underwear covered men’s virility, failing the objective to support men’s virility. The customers were looking for sensual underwear; Mr. Vargas Snyder noticed people’s needs due his vast experience in men’s clothing. He produced the exclusive Exclhom (Exclusivo para hombre – Exclusive for men) design, a garment made of Polyamide Elastane, which perfectly fitted men’s anatomy. He manufactured and sold the product in his own store. The customers bought the underwear since the first day. Proving he was right.
Joe Snyder is known for their bright colors, how do you choose the colors? Is there a color you would like to do?
The colors are chosen because at Joe Snyder we like to make things differently and in an original way. Starting with the fabric used (80% polyamide – 20% Elastane) and by choosing bright and original colors that cannot be found in other brands. Our idea is to keep a fresh, modern, fun and versatile image.
We’ll certainly be bringing some exciting new colors and have already some in mind but we’d like to keep the mystery! We never want to stop surprising our customers
What has been your most popular style over the years? Also what has been the best selling color? 
The best selling item is the Bikini 01, the first style ever made. The best selling color of that Bikini is in black.
Lace in men’s underwear has been popular; Joe Snyder was one of the first to include it, what made you use lace?
Like previously mentioned, in Joe Snyder we like to do things differently and provide new options to our customers. To be honest with you, Mr Snyder had the idea to release a lace collection since about 15 years ago but thought that the market was not ready for that at that moment..untill recently.
The last release was the Pride Frame. I Love this line, how did the design come about?
As we are always trying to make a difference, many samples and ideas where developed and shared amongst the Joe Snyder’s design team.
Also, we listened to our customers and after combining our ideas and the customer’s opinion; the result was the Pride Frame. The idea behind the name is literal… to put a frame around what a guy is most proud of!
Are there any plans to add more lines or colors soon?
We are constantly in search of new ideas to create original designs and colors. In the 2nd trimester of 2013 we’ll bring a new collection that will be where classic meets sexy and functionality.
Swimwear season is right around the the corner. International Jock has new swimwear from Sauvage, 2(X)ist, Speedo and Sauvage loungewear. Shop early to get some of the newest swim suits. Also check out all the new undies!
Today’s Brief Distraction features AMU Underwear. They are one of the newer brands in Men’s Underwear. They are a sexy and fun brand who has started with a few styles but we hope see more from them soon!
Today is Tuesday that mean’s its Baskit $12 Tuesday. This week’s pair is the Ribbed Low Rise Trunk. You can get this on the Baskit Site for just $12 today only. While there make sure you check out the Body Art, Pure and Light lines on sale as well! You can stock up and get a few great pairs! Just go under the specials on the Baskit website
Andrew Christian wants you to make a bold statement! Check out the red Color Vibe Brief which would make a great pair for Valentines Day. It would be a perfect pair for a date night or for your man to wear! The price is incredible, $13.93 and has the anatomically correct pouch. Also the model in the pair is Phillip Fusco.
Today’s Brief Distraction is from Andres Ramirez. This picture features underwear from Joe Snyder and features his model Galicia. We hope you have enjoyed the pics from Andres!
Want to save up to 50% off select items then check out the great sale going on at Premium Underwear Store. This includes swimwear from Sauvage, Vuthy and Pistol Pete. Check the site for other sales as well!
Today’s Brief Distraction is one we never showed from our Holiday Guide. This picture features our two models in Skmpeez Underwear! We have our Valentines Shoot coming up so stay tuned for that!
Are you a big fan of C-IN2? Well the Pop Color line will have some new colors soon! In the next month we hopefully will be sitting down with them and going over the new collection. This past years was a great one for them! We expect more great undies. The colors in the Pop line are always refreshed a few times a year. Here are a few any more you want to see from the?
Today’s Brief Distraction is from Andrew Christian. This is a still from the After School Special video. This is one of the newer videos that they produced. So check out the video and see all the guys!
This week’s Underwear of the week, we decided to so something that is a classic. The 2(x)ist Essential Thong is one that has been a staple in the 2(x)ist catalog. This is one of the first thongs I ever bought. It also is a thong I will always have in my collection.
Several things make it the classic it is. The first is the Y back, which made it the first thong with the back. Second it was one of the first thongs made by a main stream company. In the late 80’s/early 90’s there were boxers, bikinis and briefs and the beginnings of Boxer Briefs. Then thongs for men came onto the market, and for a big company like 2(x)ist it was a big deal at the time. Before that to get a men’s thong you would have to order them out of the back of a magazine or catalog (No there was no real internet at the time).
Here are our reasons for making it underwear of the week
- A classic in the world of men’s underwear
- Has the Y-Back design that makes it disappear under clothes
- Made out of 100% cotton
- Available in black and white
You can get this thong on the 2(x)ist website for $14.00
First, the discount code. Between now and Wednesday, January 23rd, use discount code “jockingit” for 10% off your order at Jockstrap Central.
Secondly, just arrived: Male Power is showing their two sides with this latest launch. You’ve got the serious and sexy Black Cobra Jock but on the flip side, you’ve got the mesh plaid School Boy Jocks for a bit of sexy fun. Here’s the details:
BLACK COBRA JOCK
On a hot date? Be sure you’re wearing something seriously sexy like the Black Cobra Jock so when you’re ready to shed your skin, you’re sure to impress.
Leave it to Male Power to find a lush soft fabric that resembles black snake skin on the outside yet is even softer on the inside. Typical for Male Power, the pouch is not only stretchy but with ample room for those who need a little bit more.
SCHOOL BOY JOCK
Another sharp jockstrap from Male Power with a subtle but sexy twist. It’s a pouch with a sexy plaid fabric, a throwback to your private school days. Of course this is Male Power, so the plaid fabric is actually see-through but because of the pattern, it’s subtly sheer but will certainly inspire a closer inspection – always a good thing.
Unlike the Cobra Jock above, this pouch doesn’t have a lot of stretch, but as with most Male Power pouches, this one is contoured and roomy so can handle most guy’s goods.
Be sure to check out Jockstrap Central‘s models Adam Stray and newcomer Amon in the new Male Power gear and use the discount code above to pick up a few jocks for yourself
Today’s Brief Distraction features Go Softwear‘s California Lifestyle Range. We hope you have enjoyed these pics and hope to have more from them soon!