We love doing the Swim Brief Challenge every year. More and more guys are starting to wear them. In fact, a few guys are skipping the briefs and going straight to thongs. We asked you guys if you currently wore them or if you are planning to wear swim briefs this summer. And to find out why you will wear them and which Brands you love.

Here are the results.

This surprised me in the guys who responded. 33% of you already wear them and another 33% wear them occasionally. But 14% are planning to brief up for the first time. Only 6% said they aren’t planning to wear them at all.

You guys wear swim briefs mainly to public beaches and pools. As well as private pools. Only a few will wear them to a water park. I don’t know if I”m brave enough for that, so hats off to you guys who do wear them there!

Most of you guys are willing to grab a pair of thongs and rock them on the beach along with swim briefs. I think guys like Jayinca are influencing others to say “fuck it” and just do it!

Most of you already wear them and here is why a few of you said you are finally taking the plunge!

• Want to join in on the fun, looks more comfortable than board shorts
• I bought a house that has a pool so I will take the first step before going public!
• I’ve been working out.
• Be different

Here awesome of the reasons you guys love swim briefs:

• Freedom and the feel of having one on. Reminds me of swim days, and always fits in place. They make the best underwear and when a swim breaks out, you’re prepared!
• Comfort in and out of the water, quick drying, sun exposure
• A better tan! Shows off my bum better!
• Free moving, quick dry after swimming, tanning
• They’re far easier to swim in because there’s not all the extra fabric of a trunk/board short to get in the way. They also hold everything in place much better than board shorts.
• The tan I get when wearing them and the freedom I feel in the water and walking around.
• No readjusting and the ones I wear are often less revealing than a clingy pair of trunks or board shorts.
• Makes lap swimming easier.  Dry Faster.   Boosts
• comfy, dry fast, show off my legs (which are amazing )

The most mentioned brands include N2N Bodywear, Andrew Christian, Speedo, and aussieBum.

Thanks for taking the time and tag us if you take the challenge for the first time or the 100th time.

It’s important to note that women are the biggest buyers of men’s underwear. With our readers, I think it’s reversed. No matter what your sexual orientation most guys who read this blog buy their own underwear. I know we have had women readers over the years and thought we needed to talk to this market. Many of you know Jayinca, he’s written a few things over the last few months. He’s a big fan of thongs and bikinis. So we wanted to ask his wife a few questions

Hi Tim, I am so happy that you asked these questions and although I am not the witty and creative writer that my husband is — I am always happy to answer questions and help out in any way that I am able! I love the idea of bringing the women’s perspective along for the ride!

When you first met Jayinca, when did you find out about his love of underwear/swimwear? What did you think? (surprised, shocked, didn’t phase you?)
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I believe it all started with dating and realizing that Jayinca was most definitely a “butt guy”. It was not a secret it was his favorite body part on a woman and that he enjoyed seeing women’s butts in a thong. I knew he loved women in thongs. I know early on in our dating I believe he had mentioned something about having worn a thong in the past. I definitely saw that as unique but really did not ask many more questions or pay much attention to it; which reflecting back is pretty strange because I am the person that would then ask fifteen detailed and in-depth questions after a guy reveals that he has worn a thong before. Months of dating passed and then one day I discovered in one of his drawers a bag that was full of thongs. I think I was a bit in shock, but also felt some stirring of excitement and maybe even a little jealousy of why this had been kept a secret in a bag.

I immediately said, “put one on, I want to see!” What I saw was quite sexy and I made sure to let him know that I liked what I saw! I’m sure I then bombarded him with tons of questions about this secret bag of goodness.

I’m not sure I would say at this point he “loved” to wear sexy underwear but maybe more of an openness or a curiosity in himself. I also have to admit that I still felt somewhat odd about the whole thing, but it quickly turned to loving him wearing them for me.

Have you encouraged his love of underwear? If so do you buy him undies from time to time?

Encouraging him to wear sexy underwear is probably an understatement. Demanding him to wear sexy underwear is probably a little closer to the truth! I DESPISE boxers and boxer briefs. I have changed though because when we first started dating I believe that my preference would have been boxers. However, seeing his amazing backside in thongs or even briefs just made me realize that boxers and boxer briefs really are the furthest thing from sexy that you can be. I have shared with him that I love for him to wear thongs every day and if not thongs then briefs. I have secretly thrown away boxers and also have hidden them. I LOVE looking at thongs or briefs to buy for him and imagining him in them and then I get super excited for them to arrive. We are separate from each other at work for most of the day, so I also will ask for pictures to be sent so that I can see him in them. Sometimes we will shop for them together and I will put my vote in for my favorites and sometimes I will just buy them for him.

He’s posted pictures of you two in thongs on the beach, how do you react to people who see your husband in a thong?

We are still experiencing new things with underwear and thongs, so it is only recently that he has worn a thong publicly at the beach. This was a pretty exciting thing for us both and a pretty big deal. So I only have a handful of people that I have seen react to him in a thong. Part of me feels a little nervous and protective because people can just be so mean. He is really putting himself out there to wear them publicly and so it would really hurt me if someone hurt him. That being said, so far I feel like the people who have walked by that I noticed react fell into the following categories:

1. OMG, I think I just saw a guy in a thong, I will immediately look away and never look back again! Didn’t see it, didn’t happen….watch me walk along with a serious face and act as if my eyes were never drawn to his ass. 2. SHOCK resulting in laughter or facial expressions – one young guy walking with a woman starting laughing, looked pretty shocked and then said “Nice” (not sure if that was sarcastic, or I’m super uncomfortable and so the word Nice just came out of my mouth, or if he actually thought Nice – rock on dude with your sexy ass!) 3. Disapproval/Disgust – a clear facial expression displaying disapproval and maybe looking at the person next to them and scanning for their reaction hoping that it is also one of disapproval!

2. SHOCK resulting in laughter or facial expressions – one young guy walking with a woman starting laughing, looked pretty shocked and then said “Nice” (not sure if that was sarcastic, or I’m super uncomfortable and so the word Nice just came out of my mouth, or if he actually thought Nice – rock on dude with your sexy ass!) 3. Disapproval/Disgust – a clear facial expression displaying disapproval and maybe looking at the person next to them and scanning for their reaction hoping that it is also one of disapproval!

3. Disapproval/Disgust – a clear facial expression displaying disapproval and maybe looking at the person next to them and scanning for their reaction hoping that it is also one of disapproval!

I approve of all positive reactions, I don’t mind if women or men think he is sexy, hot, or amazing….because he is! As long as they keep their hands off – those are my buns!

What is your favorite men’s underwear style on your husband? What don’t you like?

My favorite style is by far thongs – shows the sexiest part of him off! I’m a pretty open person so I’m not sure if there is anything brief or thong that I don’t like. I guess I would say those super feminine undies on men are not really something that I have found myself to be attracted to, but hey …never say never! Oh, I will say for colors that I am less attracted to black, gray, navy blue type colors that I consider more boring. I like bold, bright, designs etc.

Jayinca has written a few things for us, did you read them? What did you think of the posts?

As far as I know I have read everything he has written and I think he is an amazing writer and I thoroughly enjoy reading what he writes and also hearing him talk about things that make him feel good. I believe that for him it feels pretty amazing to inspire others to be themselves and I imagine that he is doing that for so many people!

What is your advice for men who have been hiding their love of underwear from their wives/gfs?

This is a great and tough question and I rarely answer things briefly so watch out! If they have just never shared that they love sexy underwear then they have some goals right now to set for themselves. Being our true and authentic self is how we attract the right kind of people into our lives. If we hide or lie about who we are to the person that is our partner we are in some ways being a fraud and letting our fears make our decisions for us – I feel this is a shame. Plus it may be doing a disservice to everyone involved because it is possible that the other person would also really enjoy sexy underwear on their partner. A great example is that if I would have never found Jayinca’s lovely bag of thongs and if he would have kept that secret and felt ashamed, I bet he wouldn’t be writing for a blog and wearing sexy underwear; that means I would have missed out on a lot of joy in seeing him in them. I didn’t come into the relationship loving thongs, but his openness and bravery combined with my openness led to where we are today. Hiding those things would have been a disservice to us both!

I do however recommend that starting slow and gradual would be important. I think that societal norms in our culture are such a huge huge part of what we determine is sexy. It is almost like being brainwashed. Since we are so conditioned this way, I would recommend starting out by discussing things that both people think are sexy. Maybe hinting a little that wearing sexy underwear is something that feels good to you. I think reading how the other person responds at that point is a great guide in where to go from there. I think if the person shows interest and asks more questions or hints that they like this idea or would be interested in seeing that, then this is a good green light for you. I also think that if someone freaks out or thinks it is disgusting this may not be the right person. This probably depends very much on how important wearing sexy underwear is to you. Personally, I am very open minded and very much can develop new interests or things that I think are sexy if I know that it is a turn on for my partner. So remember, I did not come into the relationship all hot over guys in sexy briefs or thongs! This was something that developed by trying things out and being motivated by what turns each other on. I believe for us underwear is quite sexual, however, it doesn’t need to be a “turn on” to enjoy each other in underwear that is not just boring ol’ tighty whiteys or super boring boxers that cover up every part of potential sexiness.

I also think that even if a partner’s first reaction is not one of – throw you down on the bed and rip your clothes off – all is not lost. I think some things take time and as long as there is some level of openness and some desire to make each other happy then there is some room here for growing gradually. Communicate with each other and be vulnerable, maybe there is something that your partner would like you to get into or approve of too. This is the perfect opportunity to at least try out what the other person is interested in. We can’t force ourselves to love or even like what our partner does, but we can at least give something a try.

Remember our brains have been trained to respond negatively to men in sexy underwear. Don’t even get me started on men wearing board shorts to the beach!!! YIKES!! Huge double standard — women show every possible bit of skin you have and tan it — men cover up as much as possible, as baggy as possible, and get the strangest 1/2 leg tan that you can!!

The most important thing I can say is that you are not a weirdo for wanting to wear sexy underwear. Be you! Own it, rock it, love it, thong it! There are other great people out there just like you. My husband and I LOVE talking about undies, shopping together for them, seeing each other in them, and even writing about it! Surround yourself with someone that allows you to be who you truly are. We won’t please everyone, not everyone will like us, but when you are your true authentic self that’s when you know the people who are around you are the best possible people for you! Thong on men!

Hi, Jon thanks for taking the time to talk to us.  Many of our readers know you as an Andrew Christian model.  How did you get started modeling and also how did you get involved with Andrew Christian?

I started modeling when I was 18! A photographer had reached out to me because I was a gymnast and he wanted to take some “bendy” pictures of me! I started Andrew Christian because my friend, Pablo Hernandez, had recommended me, and it just so happened that they were beginning their “vibe” campaign! I was pretty good fit because it’s all fitness oriented! Since that day, I’ve been on board!

What was your first shoot for Andrew Christian and how did it go?

My first shoot for Andrew Christian was the “VIBE” line! It was so much fun! I worked out for a whole day prior to the shoot! Little did I know I was going to be working out on set for the next 3 days. My body was so exhausted but I had so much fun!

Andrew Christian has some great locations for his photo shoots. Which shoot has been your most memorable and why?

So far, my favorite has been the shoot for the “Ranch Hands” video! We were on a ranch in a valley, and we got to play with horses! It was so cold outside, but we managed to have so much fun running around and getting things done! I wasn’t too fond of washing a car in 40-degree weather, though! That was brutal, but it was hilarious watching us all panic when Topher tried to wet us!

Andrew is known for creating some really fun underwear. What is the wildest pair you have ever modeled for a shoot? 

The wildest pair has probably been the football jock! The design is so unique in that it looks like it should be a pair of football shorts, but it’s underwear!

Since we are an underwear blog, I have to ask, modeling for one of the largest underwear companies, have you developed a bigger love of undies? Also, did you like underwear before you started modeling underwear?

I’ve always loved underwear! Since I was a little kid, I would make my parents splurge on underwear! Now, it’s basically all I wear! I love it!

Do you have a favorite line, style or pair of Andrew Christian underwear? 

My favorites would have to be the Trophy Boy and BLOW! lines! Those two are the sexiest and most comfortable line to me.

You were one of the models to participate in SEX= POWER = POWER. What did you think when the project was presented to you?  

At first, I truly had no idea what to expect. They were very vague in the description of the project, but I just knew it was gonna be hot and beautiful!

Also, how was it pitched to you?

It was pitched as a very “Madonna-esque” project. That’s when I was hooked!

We interviewed Jacob Ford and he said one of the pictures he took with you in the SEX=POWER=FREEDOM book was his favorite.  Do you have a favorite picture from the book? 

I know exactly which picture he’s talking about! That’s one of my favorites as well! The connection is unreal in that picture! My personal favorite is the one of me inside the cage, reaching out! It’s very representative of my personality!

What was the shoot like getting to participate with almost every Andrew Christian model at once? 

It was definitely different! Every model has their own personality and it was great learning how everyone worked! This particular shoot though was a great bonding experience because we were together for 3 days so it brought everyone a little closer since we all live across the US!

Shoots are a long process. It’s not just show up, put on underwear, and in 10 minutes take some great pics and go. How long did it take to shoot your part for the book? 

The book was shot over a span of 3 days, and each section I was in was probably like 30 – 45 minutes at a time. I shot in the same place and position so many times, just different angles. It’s not as quick and easy as it seems!

What is your take on the final book? Also, what did you take away from the experience? 

I love the book and the message it sends out. Being a part of this book, especially during shoots, made me more open to different aspects of sexuality. There’s more than just “black and white” in everything.

Are there any other Andrew Christian models you would love to do a shoot/video with, that you haven’t worked with yet? 

I would love to do a video with Pablo! Even though we are best friends, we’ve never done a shoot together! I think it would be so much fun! 

We have a series of quick-fire questions for you: (you can do short or one-word answers)

• Briefs or boxer briefs? Briefs
• Have you been recognized in public (mall/grocery store/etc)?  ALL THE TIME! and I’m not really famous! I can’t imagine being a Kardashian!
• Favorite workout undies (style)? VIBE briefs 
• City/Country you want to visit? Australia 
• Jock or thong? Jock
• Singlets? Yes or no? YES! 
• Favorite color? Blue
• swim brief or trunk? Swim brief! Never trunks
• What are your date night undies? Usually a thong
• What’s your best feature? My back! 
• Oddest place you have been in undies? On a rooftop
• Favorite TV Show? RuPaul’s drag race / SMASH! 

What is something about you that most people, especially our readers, may be surprised to know about you?

Although I look overtly-sexual on social media and in shoots, and extremely unapproachable, I’m the exact opposite! I’m actually a complete goofball! If you see me out and about, don’t be afraid to say hi!

Where can our readers find you on social media? 

• Instagram: @jonpastor
• Twitter: @jonnpastorr

I have no idea why I love underwear, but I do! I’m a 33yr old engaged straight male. I can remember shopping at Kmart and seeing boxer Joe bikinis when I was about 13. I got my first pair of jockey string bikini when I was about that age. I fell in love with the feel of the support. At the same time, boxers were the ONLY aging acceptable to wear so I always hid the bikini and rarely wore it.

Over the next 15 years, I would secretly purchase Covington bikinis and boxer Joe thongs. I would only wear them by myself and hardly ever out of the house. In my early 20’s I finally got “caught” by an ex-girlfriend in my Covington bikini and it changed the way I started feeling about not being embarrassed anymore. Of course, she laughed at them, but I strangely enjoyed it.

I was still hesitant to wear them more over the next few years. Time went by and I moved a few times, i threw out old pairs and continued to mainly wear boxers. I’ve now been in a relationship with a woman for 12 years and she found out I wore bikinis about 9 years ago. She hated them, thought it was gay, not manly at all! I was like wtf! I’ve always liked the feeling of getting caught wearing tiny underwear so I continued to occasionally wear them.

Over the past two years, I found CK thongs online. I couldn’t believe how awesome they felt. I now wear thongs, and hip briefs everyday. Boxers maybe to bed once a week. I wear briefs to work and thongs at home and a combo of both any other time I’m not working. My favorite brand is Obviously. I also wear Big Boys Pants and John Sievers. I love pouch underwear. The support and the feeling of sexiness are unreal!

I finally after 12 years have the support from my fiancé about the briefs. I asked her what if she had to wear a t-shirt as a bra all day every day, she finally understood. She still doesn’t approve of thongs but I’m hopeful she will come around. We’ve had talks about them and how comfortable they are, but I think it’s going to take a little more time:) thanks for letting me share!

NOTE: Want to share your own story? Go to our Brief Tale page and submit your own! 

UNB has developed a community over the years. There are several guys who I see comment, enter contests and talk to us on social media. These guys have been around for years. We love to see it grow. When I first started the blog it was mainly other gay underwear lovers. As the years progressed we have gained a loyal straight readership. Who knew that underwear would bring us all together. Also, that some of the straight guys would be so passionate about underwear.

We all have our own journey into how we discovered underwear. We love to share those stories with our readers. I think it encourages those who feel that they are the only one they know who loves underwear. It doesn’t’ matter if you’re gay, straight, or bi. We want to hear how you found underwear and how it shapes your underwear love today. Don’t worry if you say you can’t write, we have a template and just write like you talk.

This is your chance to open up to a group of guys and share who you are. Consider it Underwear Anonymous. Hi I’m Tim and I love underwear. It doesn’t matter what you like either. From boxer briefs to thongs to lace. Share what it is you love and why you love it. Don’t worry about sharing your real name on the net. We can use a pseudonym.

So how do you get started? Just fill out the form below and we will get in touch. Remember we are all here for each other!

[typeform_embed url=”https://unbblog.typeform.com/to/YPPmzE” type=”embed” style=”link”]

For the last few years we have created the “Swim Brief Challenge.” The purpose of the challenge is to get more guys to wear swim briefs at the beach and pool. It doesn’t matter if you’re gay, straight or bi. It matters you want to wear something amazing out and about. I have heard from many straight guys who really want to rock the swim brief. Due to family, society and more, they do shorts or even worse board shorts.

This year we will be bringing back “Swimwear Sunday.” Where we will profile a pair of swimwear each Sunday. The vast majority of them will be briefs. We occasionally will share shorts but never board shorts! This feature will start the first weekend in April and continue till the end of August.

We want to know if you take the challenge this year. Many of our readers, myself included, have worn them on the beach before. But this is for the guys who are man enough to put on the brief and say “I love swim briefs and damn it I don’t care who knows!” The more guys willing to do this the more guys will say “Fuck it, let’s rock the briefs.

If you take the challenge let us know! We want to hear where you wore them. Was it swim brief friendly? How you felt wearing them. Were there others wearing briefs or was it just you? After your experience why other guys would wear them. You can email us or reach out on social!

There is one other area we are going to include. Swim Thongs! We have a lot of you talking about swim thongs. Some of you already wear briefs and want to take swimwear to the next level. And there are some of you who love thongs so much you want to skip over the briefs all together and go with you style of choice. No matter which you wear, we want to hear from you!

Lastly, we will be sharing posts of guys wearing them over the summer. Those of us on the staff who have worn them and some of our readers. So stay tuned.

Last week we asked you guys about your preferences when it comes to the jockstrap. You guys had some great feedback on what you like and don’t like in Jocks. Over 100 of your guys filled out our quick survey. Which is a great response from a quick survey. We asked a variety of questions and here are the results

60% of you guys wear jocks on a regular basis.

One surprising answer was that almost 30% of our straight readers wear jocks. That is much higher than I thought it would be.

Most guys wear them occasionally or 2-5 times a week. Meaning most guys don’t wear them as their main style.

Most guys wear fashion jocks. As you can see by a wide margin. Few wear the traditional jocks. (Note could answer more than one response).

The three biggest times you guys wear jocks are Working Out, to Work and on Dates. I was not expecting the number for work to be so high.

Feedback from Guys Who Love Jocks

• Feels sexy and minimal and comfortable love Andrew Christian and Hom
• I love how the pouch holds everything in place and how the leg straps are tight against my skin so that I can feel it all day.
• Minimal coverage. Great pouches. Straps frame my ass. Love the feel of fabric on my skin. Sexy as hell!
• They provide the most support while having minimal material. Keeps me cool throughout the day. Cocksox, 2xist, ft troff, timoteo, go software are all great.

Feedback from Guys Who Don’t Love Jocks. 

• Feel exposed and forced to wear in school.
• Leg straps usually aren’t comfortable. Also waist band tends to show in back.
• A lot of the pouches are flatter than thongs and not as comfortable.
• I think that jocks are uncomfortable. Perhaps as a fashion statement, but compression shorts are far more comfortable in active situations. Since Bike has been discontinued, I am not alone in this opinion.
• While I’m a huge underwear fan, when it comes to jocks, not so much. I own a few but seldom if ever wear them. Don’t know why that is. Although I don’t enjoy wearing them, I sure love seeing them on another guy. I think guys look very masculine in them.

We will have more surveys soon. Our next one maybe about thongs! Stay tuned!

Many of you may know CityLad78 on Twitter. He’s a big fan of suits and undies. He’s not afraid to show off in either! He’s been a few of our Brief Distractions before?! We thought he would be a great guy to talk about underwear and suits. Many of you out there wear them on a daily basis. You should be wearing something fun under.

We have many readers who see a suit as a uniform, rather than have fun with it, some dread it. You don’t have this view. You have fun with suits and underwear. How did you discover your love of suits and also underwear?

“I’ve been into suits since my first city job in London 13 years ago. Working in an office full of suited lads and noticing who looked good made me want to take pride in how I look when suited. Of course, we’ve all tried to check those underwear lines out underneath a suit and that was when I started to take a strong interest in underwear in general. ”

How do you pick underwear to go under your suits? Does the color and fabric of the suit affect your underwear choice for the day? Are there any rules you follow for underwear and suits?

“No set rules that I follow but I kind of plan for the day depending on my schedule. For example, if I know I’m going to be stuck in meeting after meeting in the office then I want to be comfortable so will choose a pair of fitted chinlon/spandex boxers for example. If I’m out and about on the road then you can’t beat a jockstrap as you walk between meeting to meeting to enjoy the strapped feeling and the air around your arse and looking at who is trying to spot those jock lines ;)”

In a picture we posted the tartan briefs matched your tie, which is something I have done, do you do this often?

“Not consciously if I’m short of time in the morning. But if I allow myself the time to get ready then coordination really enhances some of the undies and ties that I wear. And, of course, especially if I’m showing off my outfit for that day.”

I have seen you post pictures in a blue and grey suit. What have you worn under them in the past? 

“The blue suit is my favourite, steel blue. Always get told I look my best on that one. I’ve worn standard boxers, boxer briefs and classic Jockeys which are a personal favourite. A jockstrap would be worn for fun, say, on a quiet kind of day. I really like the feel of the mixed spandex fabrics as it keeps me ‘alert’ and I have tons of undies like that!”

In your pictures on Twitter you have a variety of underwear styles, what is your favorite to wear (Brief, bikini, jock, trunk, thong, etc)? And why?

“Briefs! And Y-front briefs at that. Namely Jockey Y’s. There is just something so hot about that them. If I delved into too much then I probably wouldn’t find it hot. So I like the mystery of not quite knowing why they turn me on when I wear them under my suit.”

What is the wildest thing you have ever worn under a suit?

“Freeballing with c-ring ”

Guys who have to wear suits every day, what advice can you give them for picking amazing underwear to wear with it?

“Make it fun for yourself. Being suited should be fun, even when you’re stuck in the dullest of labour days. Wear something that’s going to remind you constantly how good it feels and how good you look underneath ( and to anyone who might get the lucky opportunity ).”

Follow CityLad78 on Twitter!