Over the last two years, the popularity of thongs has grown. It also shows no signs of slowing down. Across all guys (gay, straight or bi) seem to be wearing them for underwear. However, will this carry over to the world of swimwear? I’m not saying that every guy will be sporting a thong but the popularity will increase.
Swim thongs have been very popular among a small set of men. They are very passionate about the style and have had meet ups in Palm Springs and other areas. While it was mainly gay guys, the style is growing among all men. We are starting to see new thong swimwear from JOR and new company Cockpit Undies (More on them soon!).
Unlike swim briefs, thongs leave a bit less to the imagination. Your assets are on display for all to see. Some guys this is a benefit, while other see this as a deal breaker. I have worn them years ago but I don’t have much in the asset department. When I did wear them, they were a lot of fun to wear. I never wore them at a pool party or beach. It was pretty much at a private pool.
The benefits of a swim thong, yes there are benefits! Thongs have less material than swim briefs and shorts. It allows for a much greater freedom of movement. Many of you guys talk about how you hate shorts in water. They never dry and feel like you’re swimming with rocks. With a thong, you have neither of these issues. Also, you get a more all over tan. This is good if you hate tan lines. Lastly, it’s as bare as you can dare on many beaches.
Would I wear them now? Honestly, it’s a maybe. It would have to be in a thong friendly environment. It wouldn’t be a local pool or beach. It would have other men of all shapes and sizes wearing them. As more thongs come out for swimwear, we will let you guys know!
Would you wear a swim thong?
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Fabric can make or break a pair of underwear. There is nothing worse than seeing a pair of underwear that looks amazing. Only to put it on and realize that it scratchy, confining and no give fabric. Fabric is one of the most important things in underwear to me. My favorite fabric for underwear is Modal.


This pair was furnished by

aussieBum is on a roll. They have released quite a few new ranges over the last few weeks. One of the latest ranges is the













Marcuse sent us some more awesome pictures showcasing their Summer Collection16, featuring model Miles McCarthy @milesmaccarthy by photographer Pavel Lepikhin @pavel_lepikhin.

Alex C. is a 20 year old Fitness enthusiast/ model from the West Coast of Florida. Alex was voted “Mr. Teen Tampa” in 2015 at the age of 19. Alex is completely immersed in the fitness industry and plans on doing big things as a fitness personality and a fitness model in the up coming years. Alex has a real desire to create the best physique possible. His physique continues to improve and change month to month and it just keeps getting better. Alex has a very aesthetic upper body accompanied by strong powerful legs, legs that you do not always see on the average fitness model. Keep an eye out for Alex to do big things within the industry in the next couple of years!

I am not the biggest thong lover in the world men’s underwear. I got my start wearing I think it was Sauvage thongs. All I remember is they looked like striper wear. I even wore them to the gym a few times. Then I stumbled across the 2(X)IST Y-Back thong. It really opened my eyes to wearing thongs on a more daily basis. They weren’t something to show off in but rather undies for everyday wear.




It’s Jockstrap Wednesday! We wanted to profile something that is on the fun side. We haven’t done too much with jock briefs. However, when I saw the new




You reading this blog means you love underwear. It doesn’t matter if you’re gay/bi/straight, you are all part of the underwear loving brotherhood. One thing that runs across all guys is we want our underwear to make us feel sexy. Wearing something under our clothes to work gives us extra confidence and self-esteem. A new brand, that can be considered on the wild side, I found is Bruno Men’s Wear.





Men’s shapewear is nothing new. It has been on the market for a few years. In theory, shapewear should make you appear thinner and slimmer. Women have been using it for years. Spanx the company known for women’s shapewear created a collection for men. The first collection was good. But didn’t deliver to men the Spanx experience women have been having.
2(X)IST has released an update to their popular Sliq line. The new collection is called the Sliq Micro collection. It also has something in it that may surprise and delight some of you. It has a thong! Yes, the original y back thong is in this collection. It was one of the first thongs I really fell in love with, and I”m glad it’s back in a new color.



Almost 8 years ago when we launched UNB, we used to judge a pair by the Gym Factor. The Gym Factor is would you wear this pair to the gym and change in the locker room. Most guys at the time would wear more conservative pairs. They would be regular briefs, boxer briefs, and trunks. Also, they would be in traditional colors. Usually black, white or grey. Some would do navy or similar color.