We love underwear, right? I mean that’s why I’m here writing about it and presumable why you are here reading about it. Many of us have our favorite brands, right? Maybe it has something to do with the first pair you ever wore or just a certain style or fabric blend. Whatever the reason, we enjoy one or two more than more. I want to highlight something that I have so thoroughly enjoyed about different brands with you all. Being social.

Sometimes it can definitely feel that the more we engage with social media the less social life actually is. Pick your face up from the screen! I agree. However, social media has also let us engage with companies like never before. When done correctly it can be fun, charming, and informative. Nowadays many of my favorite brands are also the most social ones. It gives me something extra, I physically feel closer to the undies themselves.

One of my favorite brands is Timoteos/Cellblock13. They’re underwear is great, top notch, sexy, and all around a wonderful buy. Then we add on a layer of interaction online that I get genuinely excited about. The guy behind their Twitter and Instagram is a fun.  Anice guy that responds to posts in an equally nice way that makes me, a consumer, feel appreciated and special. He’s always quick to send an encouraging or complementary emoji or sentence. It’s just nice.

Equally, if not more so, Jack Adams USA has an amazing Twitter game. It’s always nice to get retweeted or liked but it’s even better when they come with responses as well. They engage and that’s enduring.

Underwear companies, generally speaking, are small staffs. They run on the lowest amount of people they can because they have to. So when they can still spend time to have fun on social media it means something.

Try sending a company a direct message or a tweet and I bet you some with respond with boiler plate responses. If any and others will interact with enthusiasm and spirit. It makes a big difference.

I messaged a brand once, upon just discovering it, reaching out for more info about it. Where could it be bought, how long had they been around, just looking to learn more and interact. I was directed to just look at the website. That was it. Literally just, “Info can be found here.” I was turned off. The underwear itself is fine, very cute and something I had not come across before and I did buy a pair but that was it. An unsatisfying interaction with a brand I could have easily seen myself being very loyal too. Opportunity wasted, I guess.

These experiences can matter.

Many of us like to feel that extra sense of kinship, of ownership, of friendship with things we send a fair amount of money on. I’ve gotten to find those feelings through social media interactions with certain brands.

So if you want to engage (and I highly encourage you to) here are some brands I’ve had GREAT experiences with (in no way is this exhaustive, others play along too):

Jack Adams USA, Timoteo, Cellblock13, N2N Bodywear, The Crochet Empire, SUKREW, Garcon Model, and /baskit/.

We all love men’s underwear. Each of us has our favorite styles, colors and fabrics. Underwear really is a personal experience for each guy. I think this is why we have such a passion for great underwear. We get to wear what fits us the best and makes us feel sexy as hell!

I got thinking of Masculinity in underwear after a talk with Andy (an interview coming out soon). He’s Leather Title holder and wears lace. I won’t go into all we talked about, but it is going to be a great talk! Our talk lasted about an hour. To coin a term used today “He gives no fucks” in what he wears.

Masculinity goes beyond lace. It centers around fabric, styles and colors. Society has told us what a man should wear. It shouldn’t be this and it shouldn’t be that. It should only be in this narrow defined category. Outside of that, some people will wonder if you’re light in the loafers.

Luckily, we are in a time that is changing. In the late 2000’s the color pink came into the world of men’s underwear. It took the industry by storm. Guys couldn’t get enough pink. Before this time, pink was not a color that mainstream companies would use for underwear. It was considered a color that was only used in women’s underwear. Now, very few give it a second thought about wearing or using pink. Other colors have started to come into men’s underwear as a result. Pastels, purple, and others considered on the feminine side are being produced every year.

Next is fabric. Not just lace but other fabrics are considered not manly. Silk was only to be used in boxers. While satin was not to be used at all. It had to be 100% cotton. Anything outside of that was a no no. We are shattering those rules. Satin underwear can be super sexy.  Brands like BodyAware are showing just how sexy. I think I have seen underwear in just about every fabric combination. Brands like Gregg Homme and Pistol Pete are always playing with new fabrics to give guys more options. And let’s not forget Mesh. I could go on for hours about mesh! But I won’t!

Lastly is styles. This is a debate we still have going on today in mainstream society. Guys should just wear tights whities, boxer briefs or boxers. Anything that shows off the bulge, is a different cut or sexualizes a guy is not tolerated. Thongs are showing a up swing in popularity. This is across the board and not just for the gay market. Yet, for many of our straight underwear brothers, they are in the underwear closet. They get labeled “gay” or “fruity” for liking the fit and comfort.  The same is said of bikinis or anything that is smaller than the “norm.”

I’m making a bold statement and saying that all men’s underwear is masculine. That is underwear that is designed for men and accommodates their assets (for a lack of better word). Yes, certain styles may not fit society or our own ideals of Masculinity. Just think, maybe for that guy who does wear them thinks its masculine.

Each of us has our own definition of masculinity. Mine is “a guy doing what he wants that empowers him and makes him feel great.” We need to all band together and fight the male underwear double standard. Wear what you feel great in, and pardon my language but “Fuck anyone who doesn’t agree.”  We will explore this topic a lot more!

It’s that time of year again. Time for cookouts, fireworks, and..underwear sales?! You may not think so, but several retailers and designers are having big sales this weekend. We will keep this post updated as new sales are announced.

	It seems like Andrew Christian always has a sale going on. This weekend get 30% off anything they make using the code 30JULY4 at checkout.
	International Jock has also joined in on the fun, with up to 50% off top brands and styles.
	Jockey has 25% off and free shipping when you use the code STARS25 on all non sale items.
	Skiviez has a site-wide sale where discounts range from 28-75% off.
	Baskit is also celebrating the fourth with a site wide sale, with 40% off everything.

	Maelstrom Online is celebrating Canada Day as well as the 4th with 15% off store wide with the code CANUSA16
	Mens Underwear Store has 25% off select styles.
	Mensuas has a sale going on as well, with 30-60% off everything, with an extra 10% knocked off for those whose purchase at least $100 worth of underwear with the code JULY4

Hello Kinksters,

How have you been these past couple weeks? I am quite exhausted this week. Not only am I working the youth summer camp at the circus school during the day. I somehow agreed to sub a coworker’s week of adult night classes as well. The upside is that I’m ready to go on my gaycation next week (fabulous gay resort for all of next week in Florida). This week’s Fetish Friday is a concept post, about a trend I see pop up here and there. I have to credit BeauBriefs for posting a pic on twitter (@underloverwear) of his new JackAdams Jockstrap that has a window just above his penis. I have a few pairs of undies with a window there too, so I started thinking about the art of the male décolletage.

Now, traditionally the term décolletage applies to the area of a woman’s chest above her breasts to her neck. Most often used to talk about necklines of dresses that enhance or showcase that part of a woman’s body. For this post, I would like to broaden that term. Transform the term’s meaning into any fashion that highlights the area leading up to an area of heightened arousal.

Now, you aren’t ever EVER gonna find me telling people what I want them to do with their pubic hair. But I am gonna share that in my opinion, the hottest “style” for any of these looks is slightly trimmed to moderately trimmed. I don’t find the baby-shaved look that appealing. I think the full bush might detract from the window concept a little.

The brand BeauBriefs was rocking on his twitter is the Punter Body Flex Jockstrap from Jack Adams USA. I think that’s next on my purchase list (thanks Beau for the inspiration).

BodyAware makes a pretty fun Neon Cabana Tanga with the window too. It comes in Neon Orange, Neon Green and Neon Yellow.

I would love readers to suggest their favorite male décolletage pairs that I haven’t mentioned. Let’s see how many we can find. What are your feelings on this? Décolletage: love it or leave it?

Until next time my sexy friends,

Keep it kinky!

TtheAmazing, over and out.

In our reader survey we asked you guys who influences your buying decisions. It’s not like you can walk in any department store and buy what you want, when you want it. Many brands are only available through the net. Then there is the whole double standard (which I have tried to write about 3 times today and just gave up. It’s a complicated issue). After 5 paragraphs in I asked, Is this topic important to say or am I preaching to the choir. I chose the later.

Emails from brands

This one was a shock for me. Not that it’s an influencer but it’s number one. There is a combination of why this makes sense. The first is they announce when new pairs are released. You will be given a link and be able to buy right then. Sometimes we get advance notice and publish it before it’s available to buy. Next, brands and retailers send out emails about sales. If it’s a good sale, you guys will definitely shop!

Reviews

This one made us at UNB very happy. We love sharing our opinions on the brands we review. Sometimes they are good and other times they are bad. Reviews allow you to hear how someone liked the pair. What are the great points and the parts we fell need some work. This is one area where if you have further questions we didn’t cover, contact us and we will answer them for you. It may help us refine our review process.

Social Media influencers

I figured this would be the top influencer of you guys. Social media influencers are more than just guys posting pictures in underwear. You guys mentioned other underwear blogs like The Bottom Drawer and Men’s Underwear Blog. Real guys on social media like Underweardude, Bikinisnthongs and BiThongdude. Celebrities such as Seth Fornea and Colby Melvin. And lastly brands such as Nasty Pig, International Jock and  Dead Good Undies. Twitter wasn’t the only social media sites you guys use. Other sites were Instagram and Tumblr.

News Write Ups

News write ups are posts on our blog and others informing you on what new pairs are released. Not everyone wants to sign up brand’s email list. We try to keep you informed as much as we can. Even introduce you to new and up and coming brands. We have included new posts to profile pairs. Post such as Jockstrap Wednesday, Thong Thursday, Swimwear Sunday and Undie Monday. We do this because we think deserve more attention. It’s not easy to keep up with all the pairs released. But we do our best to cover things we think are fun and awesome.

Partner/significant other

As much as we say we pick our own undies. Our partners/significant others play a big part in what we buy. That is if you have one! You will buy things that they will like to see you wearing. Some guys get their partners involved in the purchase. Our very own Salvatore usually gets his wife to pick out a lot of his review pairs he receives from us. I’m sure more husbands and wives do this for their partner. They may have veto power or not. When I last dated my partner at the time hated one pair that I loved. I bought it anyway.

Friends

Lastly, friends influence you. This could be real life friends or social media friends. Some of us have friends we can talk underwear with at times. We can talk about new brands and what we love. Others don’t have that in their lives. Enter the world of Twitter where you can create a pseudonym and talk to like-minded guys. In a judgement free zone. It doesn’t matter if you’re gay/bi/straight. We are all brothers in underwear.

My personal influencers are: Social Media, Brands and friends. I have made a lot of friends through the blog and many will email me when they find a new brand. Also, I’ll see new lines and brands online. We don’t always get notified when there are new lines out. Some brand produces new pairs every two weeks. Lastly, are brands. Much like you guys I do subscribe to email lists and get to see when things are released.

These are just a few of the top influencers you guys pointed out to us. It gives us some great insight into what motivates you guys! I hope you enjoy these posts. You guys are the most amazing guys!