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In Men's Underwear

UK Vs. US Underwear Battle, Part II

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In the first part of the underwear battle, I looked at the differences and similarities in the styles of underwear on both sides of the pond.  Let’s pick up the battle and move on to other aspects!

The biggest difference the 3,000 or so nautical miles causes is cost.  Designer underwear is more expensive in the UK than over the pond.  UK underwear fans tend to pay the same amount in £ (pounds) what our US friends pay in $ (dollars) for the designer gear – i.e. if a pair costs $22 in the US, we’re likely to pay around £22 for the same item. With the exchange rate currently at around 1.55 dollars to the pound, that makes quite a difference! That said being said, there is plenty of affordable underwear out there; just don’t expect it to have CK or AussieBum on the waistband.

Costs can be cut if you’re not set on having the latest style as we have a couple of discount chains which tend to sell the less popular or last years styles at cheap prices.  Usually these are traditional boxers rather than trunks and most of the time only in very limited colours, often just black or white.  But if you’re just bothered about the name on the waistband, it can save you some money.

Underwear designed and produced exclusively for a particular clothing chain is much more popular in the UK. Ask many UK guys what is in their underwear drawer and the answer is likely to be M&S, Next, or something similar. All names that will mean nothing to most people outside of this particular island.  These are large clothing chains that cover virtually every town in the UK.  The underwear offered by these chains range from the budget to the luxurious, all styles, but are usually quite restrained on colours; the majority being darker shades which is not to my taste at all.  I’m all for bright colours! That said, they do produce some very comfy underwear and in days gone by when I wasn’t working and was a poor student, they more than sufficed!

So, there you have it…a quick round-up of underwear styles and buying habits this side of the pond.  One thing worth pointing out is that all of what I’ve written is based on my personal observations and not any statistical analysis.  Feel free to comment away!

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In Men's Underwear

Saxx Apparel now has White!

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Saxx Apparel has come out with their undies in white. If you have followed Saxx you know they just had black to start out with, it was like Henry Ford “You can have underwear in any color, as long as it’s black!” But they have branched out and they have released the white before I went to Magic. While there I found out that colors are coming this year.

If you are an active guy, I think you should check out Saxx. The design I know looks funky, but the fit is awesome. Check it out and we’ll keep you posted on the colors when they are out! I have enjoyed them, and if anyone else has tried them let me know!

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In Men's Underwear

UK vs. USA Underwear Battle, Part I

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Where do I start – let’s take a quote from Alice in Wonderland, “Begin at the beginning…” and in this case, the beginning is a little about me.

I’m a 32 year old big kid! I studied until I was 27, travelled the world for a year, and now work to travel more!  I’ve visited Australia, New Zealand, South East Asia, USA, Canada, and Morocco among others over the last few years and love exploring new places and cultures.  Outside of work and travel I love photography, torturing myself in the gym, watching hockey (Go Bruins!), and have a large interest in technology and computers (Apple especially).

On the underwear front, the first brand I remember buying was a pair of CK briefs while visiting Boston.  At the time, I was a broke student and they cost a fortune in the UK.  Seeing them at an affordable price meant they had to be purchased!  Since I started earning my own money, I still like CK but they have been superseded by 2xist, AussieBum, and Andrew Christian.  Style wise, I used to be exclusively a trunks man, but recently have started wearing briefs and rather like them!  The one style I’ve yet to try and want to sample is jockstraps.  Watch this space to see how that works out!

Along with reviewing some underwear, I’m also going to be writing some tips on underwear purchasing in the UK and offering some views on the market over here versus the states.  Let the underwear battle commence!

On the style front, the UK is a bit more restrained in what you can buy in the shops compared to the US.  You would be hard pressed to walk into a department store or use an online version, and purchase a jockstrap.  Sports stores stock the specialized ones and rarely one can pick them up in discount stores.  If you want designer jockstraps and a choice to boot, the web is your destination of choice.

The most popular styles in the UK are easily boxer briefs or trunks with traditional boxers the next most popular option.  Briefs, especially among many younger guys, are not that popular of an option.  I particularly like them…designer brands only though!

I’m no expert on style names, but what the US calls bikini briefs, in the UK, they are called Tanga briefs.  It would appear this is the case from recently doing some research.  I’m sure there are more differences between sub-styles, but the main styles match up well and as long as you know whether you are after a pair of trunks, briefs or boxers, you’ll be in the right ballpark either side of the ocean.

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In L'Homme Invisible

Brand L’Homme Invisible

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We received this from our friends at Planet Undies and this was too good not to share!

Since one year, all articles of the Brand L’Homme Invisible are introduced on this site within the partnership between Patrice Chevreux the creator of the brand and the company Planet Undies owner of the site. Major part of articles are underwear for men, other articles such as bathing suits and jewels are also present.

L’Homme Invisible kept innovating for further men’s comfort and elegance, either by implementing new technologies (i.e. new fabrics developed and special labelling) or by designing avant-garde models. Every new collection is designed in the purpose of improving men’s comfort. Indeed, the summer 2004 collection has been developed so that the models be minimalist, following a sober aesthetic. All details have been carefully studied for the absolute comfort of men: there is no useless tricks and fewer seams, soft and antibacterial sewing yarns are used to obtain soft and very sensitive fabrics well-adapted to modern life, the cut-outs fit the natural forms of the male body.

The underwear collection is declined in many coloured printed pattern, plain ones with intense colors, seamless and productions based on in particular fabrics as Dévoré.

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In Bone Wear

Lysle Turner – New Model for Bone Wear

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We received this the other day from our friends at Bone Wear! It seems a lot of brands are getting new models! Which we never turn down aewsome pics of underwear models. I hope you enjoy and here is the info from Bone Wear:

“Bone Wear model Lysle Turner has been working with us for the past 18 months and is currently a student at the University of Pretoria. Lysle is a natural athlete having excelled at cricket, but his cricket career was put on hold to concentrate on his studies in accounting. Lysle remains active by following a daily weight training schedule. His statistics are:

  • Height: 1.74m
  • Weight: 79kg
  • Chest: 40″/ 102cm
  • Waist: 32″/ 82cm
  • Shoe: 10

See more of Lysle on the ‘Events’ page at www.bonewear.co.za”

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In Calvin Klein

New At Malestrom

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Here are some new arrivals at Malestrom:

The guys at Obviously have taken a great thing and made it even better with the new Obviously Chromatic Pouch Low-Rise Boxer-Brief. Available in 5 brand-new, eye-catching colors! The Obviously Anatomical Pouch collection is also now available in brand-new styles & colors. More variety than ever before!

The Calvin Klein Prostretch Graphic 3 Trunk Boxer-Brief is the hot, updated style for the new season. It features a brand-new redesigned waistband. Also available: the Calvin Klein Prostretch Graphic 3 Hip Brief.

The Gia Casual Low-Rise Brief combines european elegance with lightweight comfort. This handsome ‘racer-style’ brief is made of an extremely lightweight fabric that sports a unique perforated texture. We have 8 new styles in the Gia line to choose from!

Other brands to check out are JM Sport swimwear, Joe Snyder Launch Colleciton and Hugo Boss Swim.

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In Male Power

Review: Male Power Extreme Grip and Rip Thong

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I was pretty skeptical when asked to review undies from Male Power.  I am not use to extreme undies and, to me, these were EXTREME!  When I received them in the mail and showed them to my wife we were both pretty skeptical.  She thought they were going to be extremely uncomfortable because of the material.  I haven’t tried many thongs but I was given a pair of Grip & Rip Thongs to review from their Extreme Collection.  I thought, “Okay, I’ll give them a try and keep an open mind about the whole thing.”  With one eyebrow raised, I put them on and wore them all day.

I was concerned about the Velcro bothering my skin or getting caught on other articles of clothing and coming undone.  That became a non-issue.  I was also worried about placement, but that was soon dismissed.  The thong fit nicely and, I must say, it was an all around good experience.  The material was a comfortable “cire” – which was new to me.  I had to adjust the way I “ride” in undies as the pouch was a little low and the grab strap did not help keeping things in place.  I would not recommend these for all day wear as they would be best for a special, plan ahead to wear, event.

Put on the Male Power Extreme Grip and Rip Thong, grab a strap, and hang on tight as it will take you for a wild ride!  These are made of matte finished polyester and spandex with an added tear-away front pouch for easy access.

Fit: 5
Materials: 5
Put Together: 5
Look: 5
Daily Wear: 2
Overall: 4

The Extreme Grip and Rip was supplied by Male Power for review. Thanks to Male Power for sending these for us to try.  I really enjoyed the Extreme experience and so did my wife later that evening!

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In Bjorn Borg

Underwear of the Week – Bjorn Borg Fun Long Johns

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First off I have to thank our friends at Sexy Undies for Tweeting this pair today! The pair we have chosen are the Bjorn Borg Fun Long Johns! When I say these I knew they had to be the UOTW! They are one of the funnest pairs of long johns! When I think of long johns, I think of the usual boring white ones. Granted, I know a lot of people like those, but I want something like this that is both warm and stylish!

These are available, and granted I didn’t look very hard, at UnderU.com. That’s the link Sexy Undies sent out on twitter! But you can get them for £40. Which in the states isn’t cheap, but didn’t someone say fashion knows no price?

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In Global Guys Gear

Brief Distraction

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Today’s Brief Distraction is a New Model from Denis Dwan Photography www.denisdwanphotography.com

February is Valentines month, and Denis Dwan has uncovered a fantastic new talent here on the Gold Coast, Australia to get your hearts racing.

Introducing Mostafa. Mostafa is 24 and loves the sun and surf of the glorious Gold Coast.. He works outside as a labourer and spends a good portion of his busy week hitting the gym. I think you will agree that Mostafa and those Brown eyes and pearly white teeth will set the hearts a-racing

You can find more of Mostafa at Denis Dwan Photography or via the Global Guys Gear Blog –  www.globalguysgear.blogspot.com

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In Men's Underwear

Review: The Palm Standard Brief by Tribe Underwear

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Australia seems to be the happening place for underwear these days, there are quite a few brands putting out some really good stuff. A brand that is going above and beyond is Tribe. In my mind, a company named Tribe would have tropical patterns, and of course, they do. Some of their unique patterns include: Cobblestone, Palm, Jungle, and Skull.  To be quite honest, it is one thing to have a cool design, but to have a cooler name to go with it completes the package.  Now that I’ve given you a brief rundown, let’s focus on the point of the review, the Palm Standard Brief.

This is my second time writing for UNB, and alas, my second pair to review.  If I said I wasn’t super excited to get these, then I would be lying.  When they arrived, I tried them on instantly, and for the most part, I was pretty pleased.  They do seem a tad skimpy, and I felt that there could have been more coverage in the rear, but that could be because of incorrect sizing on my end.  Besides that, everything else about these undies is great.  They feel great as they are made of 94% Polyester.  There is quite a bit of support in the front, something that I find to be rather hit and miss, and it’s so much better when it’s a hit.  These are definitely a hit!

Before I can faithfully write a review, I have to wear the briefs for a normal day and see if they can pass the test.  The next morning, I put them on, went to class, had after-class meetings, and then hung around the pad until bedtime.  The results…an overwhelming pass! I didn’t want to take them off because they were so comfortable.  But, if you love something, you have to set it free to your hamper.  I did set them free, but I plan to reunite myself with them very soon!


Fit		 3.5
Materials 5
Put Together 5
Look 5
Daily Wear 4
Overall 4.5

You can get the Standard Brief in the Palm style directly from Tribe’s website at http://www.tribeunderwear.com.  A full range of sizes is available from S-XL in 11 other different patterns and colors.  Go there and check it out!

Tribe underwear provided me with this pair of underwear to review

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In Below the Belt

Sales Breifs – February 23rd

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Here are your Sales Briefs for today:

  • Save 15% off your next order of $25.00 or more of regular priced merchandise at Mensuas. Use promotion code endfeb at checkout and save on men’s underwear, swimwear, jewelry and more at Mensuas. Offer valid on new orders placed at Mensuas and is not valid on PPU Underwear. Sale ends 2/22/10 Please note: your order total must include regular prices items and total over $25.00 for promotion code to work.
  • Fresh Pair.com is giving you 25% off clearance items. You can save 65% off with an extra 25% off at check out. Make sure you use code LOW25 at check out. This applies only to clearance items. Sale ends Feb 27th.
  • Palace Trunks now has N2N Bodywear! N2N Bodywear’s Mojave and Luxe collections have arrived at the Palace. THese two collections feature N2N’s luxurious soft fabric that embraces your body, leaving you stylish yet comfortable. Remember free shipping on order $25+
  • Equmen is stocked worldwide! The Equmen Core Precision Undershirt is now stocked in over 50 Department stores around the world. The extensive list includes: Saks Fifth Ave (US), Selfridges (UK), HOld Renfrew (Canada), Brown Thomas (Ireland), David Jones (Australia (from March 15th). They also ship to every country from their website. Speaking of their website, the new site will be up in March along with a new range, so stay tuned for that!
  • WildmanT is having a clearance sale on some Go Softwear. You can save on many of the styles you like. You can save up to to 40% off selects styles. Check out all the clearance items.
  • Below the Belt is giving you $10 off you next Rufskin purchase. Just type in promo code “Rufskin” at check out. THey have a huge range of Rufskin Denim and swimwear. You receive a $25 gift voucher with every denim purchase. And there is free delivery in Australia!
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In Baskit

Baskit $12 Tuesday

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This week Baskit has something fun. the Action Cool Jock (all Mesh). This Action Cool Jock Mesh from Baskit is perfect for going to the gym or any other hard workout. Just like its counterparts, this jock is made of a cotton mesh material that allows you to stay cool and dry. 100% cotton. It’s perfect for the jock lover! Make sure to get it before the special is gone!

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In Aussiebum

aussieBum Journey – Experince First Class Comfort!

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It is said: “life is a journey” and this pair of AussieBum is one for the ride! These super smooth cotton undies are like your favorite pair of jeans, ones’ that gow it you everywhere and compliment everything you wear – comfortable and simply stylish. The “Journey” range molds to your body no matter how you are built, and it’s comfortable and durable underwear, that will go with you where ever life leads.

The new range comes in both brief and trunks. The colors available are red, charcoal and white. Check out the entire line at the aussieBum website!

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In Go Softwear

GO SOFTWEAR EURO MESH COLLECTION AT JOCKSTRAP CENTRAL

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According to Jockstrap Central, it’s been really tough keeping this secret for the past two weeks. Not only is the Euro Mesh collection their hottest line they’ve ever launched, but getting their latest model Clint in this completely revealing line was nothing short of breathtaking.

The new Go Softwear collection consists of jockstrap, squarecut boxers and tank tops, all made from the finest imported Italian threads with just enough lycra to cradle your goods and compliment your contours. Perfectly worn each on their own, or as mix n’ match sets.

As for model Clint, Jockstrap Central couldn’t imagine anyone better for the job. Besides his obvious good looks and phenomenal body, his amazing attitude and personality made the shoot a huge success – in fact they all got so caught up in the moment they went hours over our scheduled time. Such a sacrifice!”

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In DMK Designs

New DMK Pictures of Evan Siegel!

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Here is the sizzling second half of Evan Siegel’s DMK shoot by Peter D. Brown (peterdbrownphoto.com). Evan has gained a legion of fans since his the first shoot pictures were recently released…. In this second series Evan also now wears DMK’s newest breakthrough design… the Down Under Enhancing Brief. This seemingly classic design works some enhancing magic with its sexy structural design- lifting, supporting and allowing an elongated forward thrust presentation! This design in white is quickly becoming so popular that DMK is now offering it in two additional fresh colors-(Coral and Tiffany Box Blue -with white waistbands). Evan looks super hot in all of the styles (briefs and jocks)- and out of them too! You can check out Evan’s DMK complete gallery of shots at www.dmk-designs.com -@ Photo Gallery – (new colors on main page).

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In Body Art Underwear

2010 Body Art Colllection

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Our friends at Planet Undies has sent us over a new company for us to cover. That company is Body Art! It’s a German company that has some really revealing and fun underwear. They aren’t for the shy guy! It’s great to see undies companies having fun with new styles.

  • Epanomi (Left) : Fine semi-transparent matter. Brilliant black printed pattern. Lined at the front with a veil.
  • Arki (Right): Printing of glossed pattern on a black fabric, chechmate and very extensible. A beautiful effect of design for a sexy and refined line

  • Arta (Left) : The new permanent line, a reference. Perfect articles, very elastic (32% elasthan) which adapts ideally to your morphology.
  • Eros (Right) : Insolent transparency, red or black among sexiest. Eros is a permanent line, very sensual and provocative.
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In (B)rief Underneath

It was Pure Magic… A Preview

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I had the chance this past week to go to Magic. Magic is a show for buyers to come from all over to buy the next seasons lines from clothing brands. This includes women’s, lines, and men’s wear and more specifically men’s underwear. They have just about all the Underwear companies in what it called Underwear Alley. It features many of the brands we cover and a few we don’t, so I was excited to meet to the companies I have talked to in the last year. I also got a chance to make a few new relationships.

I will say the world of men’s underwear is a really great and friendly place. I haven’t met too many people who haven’t been nice. They have all been so helpful and I appreciate all of them! I am going to give you a hint at what some of the companies are doing. I have been sworn to secrecy about a few things I saw, but as soon as they are out I will let you know!

I am following up with the companies this week so I’m going to make sure of what I can report and what I can’t. So through out the next two weeks there will be more in depth details about each brand. I just don’t want to say something I shouldn’t.

Here are the brands I talked too:

Baskit – I got a chance to get to know Baskit team. They had the model Eric Turner, if you have seen him on Facebook or MegaMuscle. Eric kept me laughing all day when I came across him. I saw some great new colors and designs from Baskit. This includes swimwear and also and underwear. I love some of the new ones with easy access!

Candyman/PPU/ Clever/Pikante – These are four brands we haven’t covered much. We started talking just before the show and have profiled Candyman, look for a more detailed post about them soon. But we are super excited to get the others. They are all really fun and colorful lines. We plan to bring you a lot more about them in the future.

Mundo Unico – As many of you know this is one of my favorites in the world of underwear. I got a change to sit and talk to them and see the new line! I even got to meet the owner! It was awesome. The new line has some pink and one pair, which right now is very hard for me to describe, has kind of a pattern made out of the material. It’s a solid color but very cool. I wish I had a picture to show you, but it will be out very soon. Its hard to describe!

Beyond Big Branding – Better Brands is one you may not know the name but they do Piss & Vinegar, Dick & Jane, Expose and there will be more coming. I got to talk to Jason on of the partners and I am really excited for the coming year and what they have planned. This is one company we are going give you guys a lot more information about, I don’t even know a lot of the things that are coming!  We are already in the works of finding out more about them before the show!

(B)rief Underneath – We profiled them about two weeks ago and the one thing I can tell you is their lounge wear is about to come out! They have mentioned it on their site and I think it will be a big hit. One thing that stood out for me as well was the boxer. We know I’m not a boxer guy but the colors they used and stripes, I had to say I loved. They were great guys to talk too.

Ginch Gonch – Ginch Gonch has a lot planned for this year. They are expanding their line of “I Love” collection. I am really looking forward to the I Love Bacon pair, which they have already announced. One really cool thing is that they are launching the I Love London at London Fashion week. We are going to try to get you some great pictures of that. They had models playing volleyball on the carpet in the isle, but I missed them. They left the day before I got there, but I’ll see if I can get some pictures!

ES Collection/Addicted – ES Collection has just released their swimwear, which we have been showing in our Brief Distraction. It’s super hot and they are just about come into the US Market. I have a pair and they are very good. I didn’t get to see much of the Addicted line but I hope to get more information this week.

Skmpeez – I loved the guys at Skmpeez! I had so much fun talking and hanging out with them. Their new line will be a lot more patterns, of things that don’t necessarily think of going together. They are a company from Canada but that doesn’t’ stop them from making really hot swimwear!

Jocko – I got to talk to Jocko for a bit, and it will be great to cover them. We have’t covered them much, but look forward to building a good relationship. I also found out that they are sort of partnering with a new brand, Geovanny. Which is a former dancer turned underwear designer. I saw a few of his styles and they are really colorful and fun. I will definitely profile him in the next week or two.

Go Softwear – Its really cool to meet people you have talked to over the years. I got to mainly talk to them about the site and what we do. I forgot to look at the new lines. But never fear, I will have a full report shortly. They just released some great mesh jocks and are doing some really sexy pairs lately!

Junk Under Jeans – Junk Under Jeans is one of our favorites here. The reviewers who tired them loved them. I got a chance to talk to them about their new line. They have boxer briefs/trunks coming out but also briefs! I got a few minutes to talk to the designer and he’s already agreed to sit down for an interview and go over the collection! They have so much going on that we are going to save it till the line is launched!

Pistol Pete – Pistol Pete has the one thing I can’t say is coming. It’s so cool! But I will go over that later. I was sworn not to reveal it just yet. This is a new company you will see a lot more of on the site. I we will cover their underwear, swimwear and work out wear. They have some really cool prints coming. Something I haven’t seen a lot in men’s underwear. I thought they were awesome.

Andrew Christian – I got to meet up with Andrew Christian himself again and speak to him for a few minutes. It’s always great to talk to him. They, as always, have more and more pairs coming out. He’s always making something new and fun. I have the catalogue and will let you know what to expect.

Timoteo – I got to meet Timoteo himself. I had fun talking to him through out the day. He showed me the collections they have now and the new line that is coming out with the most incredible waistband. You guys know I love waistband and this one is just awesome. It’s the TImoteo name but designed different. It’s very a very sporty design. I also said he has some of the best photography and we want some of the new pics as Brief Distractions.

Obviously – Obviously has the great new colors, which just came out! I have to admit I love the pouch on these. The new colors are amazing and fun. They didn’t have anything else new but they are a new brand growing and I know we will see great things from them!

Punto Blanco – I was so happy to talk to this brand. They are one I have enjoyed looking at on sites but never had the chance to talk to them. I saw a little of the collection but we will be talking more in the next few weeks and profiling them a lot more.

C-IN2 – C-IN2 has a lot of things going on. They are bringing out new lines. The colors they are doing are amazing. They are doing some different shades and colors not used in Men’s Underwear They do some great new combinations and waistbands. They will also come out with undies that keep you warm! The Bamboo line will be re-launched as well. Which I am glad to see because I love the Bamboo Line!

Saxx Apparel – Saxx is a really cool company for guys who are active or into sports. I got to talk to them for a bit. They have done something really cool; they have sponsored one of the Canadian Olympic teams. For the life of me I can’t remember which one. But they are sending me something this week so I will post it as soon as I get it.

I know this was a very quick post. But there was so much I saw that I wanted to get this one out and more detailed posts this week and next on each of the brands. If I wrote it out now it would be 20 times longer. I also want to send in some questions to the companies to get more information as well! So stay tuned and we hope to keep going to Magic and bringing you the up to date info on what’s going on in the

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In 2(x)ist

Sales Briefs – February 20th

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Here are your Sales Briefs: Sorry for the delay the trip to Magic threw me off. I thought I would have time to do one Thursday night at the airport. I didn’t. here is a nice long list!

  • Dead Good Undies has the Sloggi Basic Range twin packs 20% off all styles. Which style are you? Short, mini or tanga? You can now save on them all. Make sure you follow them on twitter as well!
  • Timoteo wants you to hang out. In comfort that is. They have the Timoteo Training Short. Its available in Black, Navy and Gray, and only $44. You can get them directly from the Timoteo site!
  • James Tudor is giving you, exclusive this week,  the Athletic brief, regularly £19, now only £15. The offer runs till Feb. 22. The pair is available in turquoise, white, grey and black.
  • His Room is spotlighting Papi. You can choose from the Cotton Stretch, Platinum, Motion, Premium Cotton, Modern Stretch or Cool 2 collections. Papi is a premium underwear brand that targets today’s body conscious male. Papi has style, sophistication and sex appeal.
  • Wyzman is having a De-Stocking event, that is you can save 20-50% off everything. But hurry the sale ends Sunday, Feb 21!
  • Men’s Underwear Store has some really good new lines in! THey have the newest Diesel underwear, Bright Ideas!, the New Surf collection from 2(x)ist and the new Chromatic from Obviously! They are some of the newest styles around. Check them out now!
  • Planet Undies has some great new styles in stock. They have New lines from Body Art, ES Colleciton and Manstore. We will post more tomorrow on the the lines so check them out in the mean time!
  • Save 15% off your next order of $25.00 or more of regular priced merchandise at Mensuas. Use promotion code endfeb at checkout and save on men’s underwear, swimwear, jewelry and more at Mensuas. Offer valid on new orders placed at Mensuas and is not valid on PPU Underwear. Sale ends 2/21/10
  • UnderGear has some great new spring arrivals. You can save 25% off or more when you order 4 or more items. Just use code UGA200 at check out. The sale ends March 1
  • Brief Tales is giving you 20% off the entire line of Male Power. Who is a leader in the daring, risque and fun underwear. Just make sure you use code MPSale during check out. The offer expires on March 15th
  • C-IN2U is giving you some great close out items beginning at $9.00 They include Kinetic Punt, Street Jock, Lo NO Show trunks Scoops and more! Go before it’s all gone!
  • Rufskin is proud to announce their latest underwear collection: SHEER. In addition to having hints of stretch tulle for a sheer effect – this collection also features the the return of our logo elastic waistband. It’s slightly different this time, and is SUPER comfortable and elastic feeling, helping ensure no binding or pinching. Choose from 5 different styles.
  • NuWear is cleaning house! What does that mean for you, well they have 25 stele marked down up to 50% off. These include JM, C-IN2, and more. Hurry before the good sizes are gone!
  • 2wink is having a $7.95 (AUS) clearance sale. This is for the next three weeks. You can save on some of the great styles they have. Check the site for all the details!
  • His Trunks has some really great styles from Baskit, Pikante and Klen Laundry. They ha the contrast brief and jockstrap from Baskit. The New Pikante 2010 collection the Matrix Brief that are perfect for the skimpy lover. They also have the Egyptian bikini, Baroque bikini and the Cheeky Boxers. They now carry two boxer briefs from Klen Laundry.Check out the entire Klen Laundry line!  Also, Piss & Vinegar’s new ‘LOVE’ collection is now in stock at His Trunks! Love Jesus, Buddha, or Boys? Then you must check out these hot prints in their low rise brief as well as a jockstrap. The low rise briefs are priced at $25.50 and the jockstraps are only $20! Show your love with a great new pair of undies from His Trunks! Want FREE UNDERWEAR? Simply purchase 2 or more items at His Trunks and use the discount code ‘FREEGIFT’ at checkout to receive a free surprise pair of undies while supplies last.
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In Men's Underwear

Magic 2010 – A Preview

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As many of you know, if you follow us on Facebook or Twitter, I got the chance to go to Magic. Which is a clothing show for buyers, that features many of the underwear companies you guys love. I got a chance to check out some of the newest lines. I will say there are some really fun things coming. They involve colors, prints, new cuts and fabrics. Some of the new styles I have been sworn to secrecy! But have no doubt they are pretty cool.

I’m in the process of writing everything up, but after two days of no sleep I”m BEAT! I wanted to let you guys know that you’ll see some great stuff soon. We have gained a few new relationships with new companies and strengthened our other relationships. That means we may have a lot more contests! A few brands have expressed interest. As soon at everything is worked out we’ll be announcing the details!

Either tomorrow or Monday will be part one of the show. Look for it and new undies are right around the corner!

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Mr. Gay South Africa, Charl van den Berg, wins the Worldwide Mr. Gay 2010 Title

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“CHARL’S WON!”, shouted a very excited Wilco Stemmett this morning just after 3am local time, when phoning through the news that Charl van den Berg had won the Worldwide Mr.Gay 2010 title. Wilco, co-owner and designer of Bone Wear, accompanied Charl to Oslo – not only to support and assist him – but also to represent Bone Wear. Bone Wear was the official underwear and swimwear supplier to this event and we are proud to be associated with Charl and the Worldwide Mr.Gay pageant

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