Purchase Style: 9142 Almost Naked Jock in the next 24 hours on AndrewChristianShop.com and receive 24% off this style only. Does not apply to any other items. Enter code: 24OFF9142 during checkout for the discount.
Offer expires: Jan. 18, 2010 at 11:59PM PST. May not be combined with any other coupons or offers. While supplies last. Offer subject to change at any time without notice.
Almost Naked Jock
Package enhancing anatomically correct brief in a sexy jock strap. Feels like you’re not wearing any underwear at all. Hang-free design with no annoying hidden cups, straps or padding. Extra room in front, just where you need it so when you when you pull them on your package falls naturally into the super soft snuggle pocket to create a truly enjoyable unique wearing experience. Virtually eliminates sticking, squashing, re-adjusting, sweating and chafing. Constructed from super soft bamboo fiber with Anti-Muffin Top elastic to minimize the appearance of love handles.
Product Features:
- Regular Fit
- 94% Super Soft Bamboo / 6% Spandex
- Machine Wash Warm
- Tumble Dry Low
- Made in the Andrew Christian Design Studio in Los Angeles, CA, USA
- (Also available in basics 9118 & 9119; Extreme 9148; Thong 9145; Fashion Colors 9139)
Specs:
- 1 1/4 inch logo elastic waistband
- 7/8 inch side straps
- No bottom coverage
- Soft stretch bamboo cup
- Regular Price $20.00
- Sale price with coupon $15.20
Have you ever wanted a pair of underwear that could function as a swimsuit or even a pair of shorts? If so you should go check out the lifeizpanTz line! They can do all the above! They are a very versatile pair of underwear.
The one thing that has really stood out with these is they are a knit pair of underwear. They have a really interesting look that I haven’t seen in underwear. The look reminds me of an Athletic sock, with all the stripes. I think that adds to the cool factor for me. Its great to see something really different in men’s underwear. I know there are some of you out there that won’t like it but I say give it at try. The one thing this blog has taught me is to branch out and try new things.
The stripes the company says are there to accent some of your better features. That could be in the front, the back or both! It’s just a fun pair I think. The pairs come in a few different color combinations as well, so you can pick your favorite color.
We just wanted to introduce you to the brand right now; we are planning an interview and will be reviewing a pair of their underwear! We are trying to being you some new and interesting things in the world of men’s undies! More to come!
We brought you the video yesterday and here is another shot of the AussieBum Valentines Underwear. They always make such fun underwear for the holidays!
Starting today, and lasting through the weekend, 4Boys Gear will donate $2.00 per garment sold through our webite to aid the relief work in HAITI. We hope to raise $1,000.00 to help the more than 2,000,000 displaced, hungry, homeless, and injured people of Haiti. Buy a great pair of 4Boys Gear underwear, and help with this important cause. Today, we are all CITIZEN’S OF THE WORLD.
ABoyStore.com joins forces with 4Boys Gear to Aid victoms of the massive earthquake and relief efforts in HAITI.
We also have some more great news for our fans! ABOYSTORE.COM, a large and popular online store with dozens of brands of designer underwear and garments, including 4Boys Gear are both teaming up for the relief of suffering in HAITI. ABOYSTORE.COM features over 1,000 unique items, for the Modern Man of today. ABOYSTORE.COM offers all the key brands of designer underwear, swimwear and activewear. We hope you will check out the special offers, and discounts at ABOYSTORE.COM that has partnered to bring to help, food, and medicine to the needy survivors in HAITI. www.AboyStore.com has aso joined forces with 4Boys Gear, to make a donation on ALL sales generated this weekend to support the relief efforts in HAITI. Together these two companys are doing their very best to help those in need, at the very moment that HAITI needs our support the greatest.
Our industry has come out very strong duirn gthis most difficult period for the more than 2,000,000 victoms of this tragic disaster.
We urge everyone to visit www.4Boysgear.com, & www.ABoystore.com, knowing with every purchase, you may be helping to save a life.
Today’s Brief distraction is from Marc Ouest!
MARC OUEST Moment #1…
Muscle boy on down-soft clean cotton…late afternoon in sunny Toronto…with the world at your feet…Baby blue sheer brief for baby-blue-eyes boy…take a moment…live the day with me? The art of seduction at www.marcouest.com
Shown: Boi Enuf 13. Best-selling lowrise sky-blue sheer seamless brief with white contrast elasticising. Available in other colors. $22.95 (Cdn.)
We congratulate Bone Wear for being the official sponsor of Worldwide Mr. Gay Pageant. Here is part of the press release they sent us:
Fresh on the heels of being appointed the official underwear and swimwear supplier to the Mr. Gay South Africa pageant in November last year, Bone Wear has now been appointed a sponsor of the Worldwide Mr. Gay pageant to be held in Oslo, Norway from 10 – 14 February 2010. This event has attracted 32 participants from all over the world, and South Africa will be represented by reigning Mr. Gay South Africa, Charl van den Berg, the first South African to participate in this event. Bone Wear is also the first South African company and sponsor to be involved in the Worldwide Mr. Gay pageant.
For more information, please visit www.worldwidemrgay.com
Here are the Sales Briefs for today, sorry they are a little late:
- Erogenos now has new items from both GIA and Male Power Extreme Collection. For those not familiar with GIA, it’s another exciting line that hails from Columbia. They feature sporty, urban techno, and truly sexy underwear collections. They feature unique prints, patterns and quality materials. While Male Power’s New Extreme Collection is a superior combination of stretch four-way faux leather, paired with mesh and stretch net combinations. Some stiles have the unique ripoff feature as well.
- Mensuas is having their final reductions. You can save up to 60% off or more with the deals through this weekend. They include: 40% off Unico, 3G swimwear at least 50% off, C-IN2 at least 33% off. Check out all the deals at their site.
- Dead Good Undies is having their Nearly Mid January sale on now. You can get underwear staring at £1. Yes, you read it right. You can get other pairs for under £6. But note this is on selected items only. Check out all the great deals but hurry!
- Jockstrap Central is having a clearance sale. You can save up to 25% off itms from Gigo, Bodyworksman, Colt and Kinkwear! Sizes and styles are limited. “It may not be spring, but we’re clearing out our stock room to make room for exciting new products coming up in the next little while. On selected items from Gigo, Bodyworksman, COLT and Kinkwear, we’re offering up to 25% off. Sizes and selection are limited so be sure to act quickly before they run out.”
- 10 Percent.com have something new. They have over 95 different jockstraps. They are from all the top brands. If you like jocks then you will want to check out all the new arrivals. While there check out the new catalogue they have released!
- Wyzman is bringing you a sale just in time for Valentine’s Day. They are giving your Gregg Homme 30% off for four days. The sale ends Sunday January 17th. Find some of the sexiest undies around, especially or a special night like valentines!
- C-IN2 has some offers too good to refuse. you can save on a lot of your favorite styles and colors. I can’t tell you what they are you are just going to have to go to the site and see!
- His Room thinks you will love Obviously so much they will Guarantee it! If for any reason you don’t agree that they are the most comfortable underwear in the world they will return your purchase, no questions asked. We agree we think you will love them as well. His Room is giving you 10% of your order as well!
- Wear it Out is giving you 15% off all swimwear, just use code AD5FFXA65GU at check out. Selected styles of Ginch Gonch are on clearance at $19.99. Note this is Australian Dollar prices. Lastly, they have Piss & Vinegar in stock as well!
- Men’s Underwear Store now has a few things going on right now. They now have the Clever sporty collection in stock. You can have some great new style with swimwear from Skmpeez! Lastly, you can save 20% off Obviously for men, the Sinuous line! Check out all three at their site.
I heard from many of you guys that when you went over to the Bench site, a lot of the pairs were sold out. I have contacted them and told them that and they are looking into the matter. I hope to have another update for you soon. I apologize to you guys, but hope they get this sorted out soon!
The Underwear of the Week this week is something that I think is a lot of fun, it’s the Ergowear Max Light Brief. I love a pair with a great pouch, and wanted to showcase some really great pouch underwear.
If you aren’t familiar with Ergowear, they are a company that is ergonomically designed to fit a man’s body. They have taken the time to really research and make some really great undies. They may look a little strange, and you maybe hesitant to try them, but once you put them on you will LOVE them. Ok, maybe I’m projecting that, but I think the pouch just fits really great. If you love undies that make you feel like you aren’t wearing any, these are definitely for you. .
Here is some info from International Jock:
Ergowear’s Max Light brief is fitted with an amazing three-dimensional pouch. It is ergonomically designed to perfectly fit your legs and hug your buns. The pouch provides an exclusive shape-enhancing yet very comfortable lifting effect with extra room up front. The signature 1 1/4 inch waistband gives it an masculine, athletic look.
They are made from the Modal Lycra material. That makes them fit so great, Modal has become a great new fabric for underwear makers. These can be bought from International Jock for $20.90. They come in red and blue. The line has more styles so if you want a boxer brief or more check out the International Jock site!
I was at my local Target last night and the first thing I noticed is they now have Batman, Spiderman and Super Man Underwear. They have them in briefs and a really cool boxer brief of the entire comic universe (I forget if it was Marvel or DC, but I’m not a big comic guy so I”m sure one of our readers will know). They all were $7.99 and pretty cool. They weren’t too juvenile but they were fun. I don’t currently have a picture of them I didn’t take my phone yesterday.
Next, if you like the Evolve line by 2(x)ist at Target, at my local target, they were putting just about everything on clearance. I know from store to store the clearance carries but it surprised me almost everything in the Evolve section had a red clearance sticker on it. It means one of two things. The line is about to have new styles come out or they are doing away with the line. I hope its the first part. The brand came out about a year ago and hasn’t had any new updates. I guess time will tell.
Check out the new super hero undies and also the clearance Evolve. Target has has some great undies in the past and I hope they keep up the good yet affordable lines
It maybe very COLD here in the States, but down in Australia they are in summer! This is a great pic from Cocksox. They sent it to us for the Brief Distraction. It’s catching on! I hope it brings you warm thoughts!
Here are today’s Sales Briefs:
- Tribe sent us this: we are clearing out some of our range at up to 50% off , we will run the sale for a couple of weeks and we are working on some new pieces and styling to be released around March in both Underwear and Swimwear. You an save big on some great styles from Tribe!
- Below the Belt has some great new arrivals. They include the Cocksox Jockstrap, Timoteo Athletic, 2EROS and more! Start exploring all the new items they have in stock.
- UnderGear is having a sale on C-IN2. You can save up to 50% off select styles. Including the Bamboo Slide Trophy Brief. Check out all the styles on sale
- It’s freezing out there! So to keep all our customers warm, we’ve reduced the price of our Beanie hats by a third to just £8.00 They’re reversible, with the ‘DF’ logo on one side and the ‘Dirty Fukker’ logo on the other, so you’re dressed for all occasions. And they’re made in the UK. Log on to www.dirtyfukkerunderwear.com and get yours today. All you have to do then is decide which side you’re gonna wear out. Don’t forget to check out our fantastic discounts on our great range of underwear too! Have a great day from all the team here at Dirty Fukker Underwear.
- Did you make a New Year’s Resolution to work out? If so, Timoteo is giving you a 20% off active wear, when you spend $75 or more. This is good on tank tops, track pants and shorts only. Also, you can share your pics of you in your Timoteo gear with them! See site for details.
- Cityboyz Fashions is having a sale on select Go Softwear items. Go Softwear specializes in modern underwear and sportswear for men that is stylish and daring. They offer a wide range of styles to accommodate most tastes. Check out all the styles and get some great gear.
A while back we brought you the new line called Bench. Its one of the most stylish lines we’ve seen at such a low cost. We had the opportunity to ask them a few questions. I hope you enjoy them
I think it’s amazing you can see really great underwear for the price you sell it, what is your inspiration?
Our inspiration comes from two areas: the market and the fashion industry. We are very sensitive to what our customers want and at the same time we make sure that they are designed to reflect the latest trends. For instance, we recently released the Hippie collection—showcasing prints, colors and graphics taken form the 70’s. One prominent style in this collection is the Hipster brief—since this style is very salable and comfortable to wear. For the ladies’ line we introduced the Multi colored collection, which incorporates different colored fabrics into the same piece, drawing from the trend of multi patterns in outerwear. We chose for this the bikini brief cut—since this style is becoming a favorite with our customers.
Is Bench going to release new styles soon?
Yes, we have a lot of styles and designs in line for next year. We are constantly introducing new designs to the market—we found that this helps to keep our customers interested and strengthen their loyalty to the brand. Some of the collections that we will be releasing will be the Neon Collection (trendy underwear styles that use fluorescent colored materials) and the Multi Fabric Collection (underwear using multiple fabrics with different patterns). We will also introduce more print designs in paisley, Pucci-inspired and geometric patterns.
What have been your best sellers?
Our male customers still lean towards the classic styles and colors. However, recent collections have shown that the once timid male market has developed a very bold taste in underwear. This motivated us to be very aggressive in product design. The latest collections of underwear incorporate design elements such as color blocking, gradient rainbow prints and bright color combinations that have been very well received by our customers. For our ladies’ line, we have always been a fashion forward brand. But recent collections have catered to our customers’ sexier side—featuring touches like frilly ruffles, lace, and mesh that have proven to be an instant hit with the Bench woman.
I hope you will check out the Bench Site. Most of their underwear is under $10 a pair. Which in this day and age is rare!
The Tuesday $12 deal at Baskit is the SnugFit Seamless Trunk! It’s regularly $24, but you get it for the Tuesday deal!
Seamless… all the rage in Europe for years now… is skin tight and perfect for keeping your boys in their place without the bulk of traditional underwear. Pouch is designed to expand to your body shape. Very sexy underwear for any man. 90% polymide, 10% elastane.
We will be bringing you the $12 Tuesday Deal from Baskit to be on the look out for it! To get the deal go to the Specials section on the website.
We received this great pic from Bone Wear! We think it’s an awesome picture and glad they sent it just for our Brief Distraction segment! We will bring you more soon from them!
I received and email from Dead Good Undies today, it said in London and New York both celebrated the 9th annual No Pants Subway day! It was done by a group called Improv Everywhere. Riders got on the trains in the chilly weather in coats and no pants, just undies! Imagine seeing someone in a winter coat, boots and just their undies!
Now I have to ask, how many of you out there would take your pants off on a cold January day? I know I’m one who would not do it with the cold weather we’ve had (17 degrees), call me crazy but I like to be WARM!
The article in the Mail (read the full article here) said that men and women both worn some skimpy undies, but it pointed out that some of the men wore more revealing undies.Makes you wonder how many put on a thong, because I know some of them did! Its just cool or see people shaking the daily grind up with just wearing undies. We all know underwear is fun as it should be! I hope more catch on and make underwear a part of their lives and not just an after thought!
The Swedish-based underwear design house Frank Dandy Superwear is bringing its dazzling prints, brilliant colors and edgy graphics to the U.S. market. They plan to make the U.S. debut of the line during Superbowl Weekend at the South Beach Men’s Show on Saturday, February 6, 2010.
In addition to its daring and dazzling approach, Frank Dandy is known for its comfort, fit and quality fabrics. The best selling boxer is a quality construction of combed cotton and elastane that guarantees comfort and fit. The premium microfiber waistband used is known as the most comfortable waistband on the market, and the company’s high quality T-shirts and beachwear round out a practical yet unexpected collection.
“Frank Dandy Superwear™ has been extremely successful in international markets in Scandinavia, Europe and Japan, said Magnu
s Senke, International Sales Director for Frank Dandy. “But now, we are so pleased that Frank Dandy Superwear is available to men and women in the U.S., offering them something new, refreshing, comfortable and unforgettable. This line was launched with the goal of not following the norm, but maintaining a sense of style, quality and detail, all things that the savvy consumer has come to expect.”
Frank Dandy Superwear™ launched in Sweden in 2003 with an eye on twisting the traditional and creating an underwear renaissance in men’s and women’s designs. Today, the company is among the most exciting and outrageous underwear companies in the marketplace. The New York Times has acknowledged Frank Dandy as one of the most exciting new underwear brands, and the company has also been featured in numerous fashion and lifestyle magazines and has won advertising awards for its unique and innovative editorial campaigns.
We are a sponsor of the Sobe Men’s Show and they will showcase some of the best in men’s underwear. If you are in the Miami area over the Super Bowl weekend and we hope ow will go! We will bring you more about the show in the next few weeks
Here are more Ristefsky Macheda pictures of Jonathan Waud. I hope you enjoy these. They have done some amazing pictures.
Here are your sales briefs for today!
- Audace has the newest Mundo Unico Undewear. The line if called Australia. Theya re out and they are wild. You can only get them at Audace. They have the amazing pouch and some great new patters and prints.
- 10 Percent.com is having is annual New Year appreciation sale. You can save 15% off clothing, fitness, underwear and more. Brands on sale are Baskit, Rufskin, C-IN2, Timoteo and Andrew Christian.
- Fresh Pair has you covered for Resolution #4, Slim Down. You can do that with shapewear. One of the things we said would be a trend this year. Brands you can check out are Calvin Klein, 2(x)ist, Sculptees and Equemen.
- James Tutor has 15% off everything. We have reviewed them and they have some really great undies. Make sure you use code JTS2010 at check out. The sale ends Jan. 13, 2010.
Ristefsky Macheda has some really great pics by Jonathan Waud from Make Me a Super Model! Its great to see Jonathan working for them.We will bring you six more this week!
Today’s Brief Distraction is fro Good Boy Gone Bad. It’s a relatively new line that you can get at 10 Percent.com. They are a very fun and creative line.
Here are you sales briefs for today:
- Skiviez is giving you a new year and a new Baskit! You can get 25% off all Baskit with the coupon code BASKIT2010, you can check out the new Fishnet line! The coupon expires on Jan. 18, 2010
- Cityboyz Fashions is celebrating their 5th anniversary. They are giving you some saving. You can save 20% o your oder. Just use code anniversary 20 at check out. This is valid on orders over $75 and expires January 12, 2010
- MalesBasics is giving you a reason to celebrate the New Year! They are giving you 20% off Unico and Clever for a limited time. Use code 2010 when you check out to get the savings.
We brought you the trends that were in 2009. Now it’s time we bring you some of the things we see in underwear for 2010! There are going to be a few trends from last year that will continue well in to 2010. The trends we see coming are Shaping Underwear, Return of Briefs, South African Companies, and new colors
Shaping Underwear
Shaping underwear got started in 2009 but never took off big. The market is growing steadily and will continue to grow this year. Shaping
underwear are pairs that shape and make you appear thinner. Think of it as Spanx for men. Which, I have heard that they are coming out with a men’s line. The release date is supposed to be this year.
The current companies that have shaping underwear are Equmen, Go Softwear, and 2(x)ist. There is more springing up every day. This area of men’s underwear will continue to grow. Guys are feeling left out of this market and I have heard a number of guys ask “Why don’t they have Spanx for me.” And this was from several straight guys as well as gay ones. You don’t always have time to work out and keep in top shape, and it’s great to have something to wear under your clothes to give you a bit of help.
Equmen is one of those brands based entirely on performance and shaping. I have reviewed Equmen and have enjoyed them. The shirts really shape you and give you very good posture. They make you stand up nice and tall. I liked the shirts a lot and would recommend them.
The other brands are doing similar things. 2(x)ist has it’s Form line. Where as Go Softwear has its Enhancing line. Both have wide waistbands that shape your midsection. Both brands also have shirts designed to shape your torso.
We will see a lot more of these this year. I think they will go more mainstream this year as well. More companies will come out with lines and I think we will see more traditional underwear companies release lines. Basically, guys want underwear that will help them shape and make them feel slimmer.
Briefs
I posted an article on Facebook from the New York Times, and said this before, that this year is the year of the Brief. They said that the 
tighty whities is coming back and dropping boxers Which has resulted in some backlash from some of our readers. Alex B. said this was one of the worst things in men’s underwear. I’m paraphrasing what he said. . Many other readers agreed, and that tighty whities are one step below Boxers.
We are all underwear lovers who read this site and I think it’s great guys are going back to briefs. This is also a chance for guys to branch out and try some new brands and styles. I think they would enjoy low rise, pouch and other briefs.
I will say that if you had to wear tighty whities, the best to get are Calvin Klein, because they have some form and fit. The traditional ones you get at Wal-Mart, are just function with out the form. The only good thing about this trend is that boxers are falling out of favor. I have never been a boxer guy, to wear them to me is like not wearing any underwear. We will see how this plays out.
South African Companies
Last year I think that Australian companies really broke out and made a name for them in the world of men’s underwear. They have some
really amazing companies such as AussieBum and Cocksox. I think in South Africa we are going to see more companies producing underwear. Right now they have three companies to watch. They are Bone Wear, 3rd Beach and Plumbum.
The first one, Bone Wear, you have seen on our site from time to time. They have some really interesting designs and are now being sold through Dead Good Undies. They have really done some innovative and interesting things with underwear. They are doing their own thing and gaining a loyal following. Don’t take my word, make sure you check out their site
The other two brands you may not know as well. Plumbum is one I found on Facebook and they are a company that is sort of the wonder bra for men. They have a pouch engineered to show off what you have, and they have ergonomically designed the pouch. They are an interesting company.
The next one is 3rd Beach. I like their line and it appears to be more tailored for a man’s body. The briefs are cut smaller then traditional ones and are made with a little bit of lycra. This gives the undies a chance to mold to your body and not loose their form. I hope you will check out all their underwear and swimwear.
I think these three companies are on the tip of an iceberg. As the popularity grows more underwear companies will come out of South Africa. I don’t know if we will see a big influx of companies but I think this part of the world shows a lot of potential.
Colors – Not typical for men’s underwear
The last trend is colors, and not just any colors. Pink was a big trend for last year and I think this has given more underwear designer’s 
ideas for using colors not normally thought of for men’s underwear. You maybe asking, well what colors? I think colors such as Purple, Yellow, Green, Pastels and other colors we haven’t seen.
Pink has given more designers a reason to get bolder in color choices. You don’t have to stick to white, black, blue and reds. There is a whole color pallet out there now to use. From what I have seen too guys are more willing to try colors. Gone are the days when I think you’ll see guys say they won’t wear a color. Guys are becoming bolder and will take risks with their underwear. I know a lot of our readers are not afraid of colorsand I think this will continue to carry over to the general public.
One company that is not scared of colors is Timoteo. They have a pink jock and have come out with a purple brief. They are not scared of colors and will continue to use them in new and innovative ways.
Colros will be coming for men’s underwear. The days of just white or black underwear are gone! Look for a brighter pallet and some fun patterns too!
Continuing Trends from 2009
- More Australian Companies – With the success of AussieBum and Cocksox we will see more underwear companies from Australia. They will continue to influence the world of Men’s Underwear
- Mesh – Mesh got started late in 2009. There are new mesh ones coming out and I think this will continue. It’s a fun trend that doesn’t make undie look cheap any more. They are fun comfortable and just down right sexy.
These are my predictions for what will happen in the world of Men’s Underwear. Am I right? The year will tell, but it’s fun to predict what we see happening. I will do a recap at the end of the year and see how right or wrong I was… Let me know if you see any trends on underwear